CONGRATULATIONS BRAND & ORGANIZATIONS WINNERS! see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Days Inn + Fatherly Making Travel Baseball Brighter

Finalist in Hospitality

Entered in Branded Content

Objective

At Days Inn, we're all about making our time together brighter. We're your cheer captain that encourages families to travel, bond and make great memories. As a family-first brand, we want to make sure we all make the most of our time together, especially when it means spending time with your kids and showing them the importance of letting them follow their dreams whether they want to be the next great explorer or ball player.

Days Inn recently partnered with Fatherly to create a custom video to tell the story of a father and daughter team, as they traveled to baseball tournaments across southern California. Showing us why it's important to let our kid's passion soar and give them the skills (and great memories) needed to be successful when they move on to their next chapter in life.

Strategy

The video we co-produced with Fatherly shared the journey of Audrey (a seven year old softball all-star) and her dad Andy (the lucky chauffeur, coach and chaperone) as they hit the road fulfilling her passion for playing her favorite sport.

The video was released on Facebook and hit home for families everywhere, striking the feeling of nostalgia for those who had these experiences growing up, as well as camaraderie with those who are currently participating in the adventure of travel sports with their young ones.

An essay was also written to add an additional level of narration to the story, and featured exclusively on Fatherly.com.

So many people were touched and impressed with the content of the story, as represented by the phenomenal comments and engagement we saw while the video was fresh in people's feeds.

Results

Produced by

Days Inn

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.