THE shorty awards for brands and organizations is OPEN FOR ENTRIES! ENTER NOW

12th Annual Shorty Awards Categories


The regular deadline is on February 6th, 2020!

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 11th Annual Shorty Awards

Days Inn + Fatherly Making Travel Baseball Brighter

Finalist in Hospitality

Audience Honor in Hospitality

Entered in Branded Content

About this entry

At Days Inn, we're all about making our time together brighter. We're your cheer captain that encourages families to travel, bond and make great memories. As a family-first brand, we want to make sure we all make the most of our time together, especially when it means spending time with your kids and showing them the importance of letting them follow their dreams whether they want to be the next great explorer or ball player.

Days Inn recently partnered with Fatherly to create a custom video to tell the story of a father and daughter team, as they traveled to baseball tournaments across southern California. Showing us why it's important to let our kid's passion soar and give them the skills (and great memories) needed to be successful when they move on to their next chapter in life.

Why does this entry deserve to win?

The video we co-produced with Fatherly shared the journey of Audrey (a seven year old softball all-star) and her dad Andy (the lucky chauffeur, coach and chaperone) as they hit the road fulfilling her passion for playing her favorite sport.

The video was released on Facebook and hit home for families everywhere, striking the feeling of nostalgia for those who had these experiences growing up, as well as camaraderie with those who are currently participating in the adventure of travel sports with their young ones.

An essay was also written to add an additional level of narration to the story, and featured exclusively on Fatherly.com.

So many people were touched and impressed with the content of the story, as represented by the phenomenal comments and engagement we saw while the video was fresh in people's feeds.

Results

Media

Produced by

Days Inn

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the early deadline to enter the shorty awards is on thursday, DECEMBER 5TH.