Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

From the 11th Annual Shorty Awards

Hulu's Hard Sun: Interactive Crime Wall (Instagram)

Entered in Instagram

About this entry

Bring the crime series themes to life by creating an interactive crime wall on Instagram where users could explore evidence from the crimes seen on screen, discover clues, and trace connections between the characters to shift perspective from passive viewer to active in solving the case.

Why does this entry deserve to win?

Each element of the crime wall was photographed during a dedicated photoshoot to ensure the wall felt physical, tangible, and real.

Content was color coded to indicate which case it was referencing.

Additional details and Easter Eggs were hidden throughout the wall to engage fans in becoming an active part of solving the case.

Results

The Instagram Crime Wall established the world of Hard Sun for fans and engaged users in more than double the average engagement rate on Instagram.

Media

Entrant Company / Organization Name

Hulu

Link

Entry Credits