Bring the crime series themes to life by creating an interactive crime wall on Instagram where users could explore evidence from the crimes seen on screen, discover clues, and trace connections between the characters to shift perspective from passive viewer to active in solving the case.
Each element of the crime wall was photographed during a dedicated photoshoot to ensure the wall felt physical, tangible, and real.
Content was color coded to indicate which case it was referencing.
Additional details and Easter Eggs were hidden throughout the wall to engage fans in becoming an active part of solving the case.
The Instagram Crime Wall established the world of Hard Sun for fans and engaged users in more than double the average engagement rate on Instagram.
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