13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

From the 11th Annual Shorty Awards Best use of Instagram Video

This award honors the most creative and effective incorporation of video content on Instagram in a social media marketing campaign, or the brand's overall video presence on Instagram.

See previous winners and honorees here.

Winner

Instagram Video
winner
Mini-Mock: Gummy Animal Breeder
Our goal with Mini-Mocks was to create an original, scripted, social-first series that would thrive in the crowded landscape of platforms like Instagram. We aimed to bring in maximum views and engagement for Comedy Central social by creating a series that is attention-grabbing and shareable, in addition to being super funny, relatable, relevant, a…

Finalists

Instagram Video
finalist
gold
Reverse Brothers Pawn
After the success of WeBuyGold's premier animated series, The Year 2100 (featuring 21 Savage), the company wanted to create more content that would feed their audience, expand to new demographics, and continue to share their appreciation for uniquely illustrated and culturally relevant cartoons. WeBuyGold looked to a number of artists, athletes, a…
Instagram Video
finalist
Instagram: shorts by Kitcast
Our main goal with Instagram is to motivate and inspire people. We do it through a unique combination of words of wisdom from world-famous business gurus and unconventional, funny and edgy presentation. Our Instagram says "You've got one life, do something about it. Do the thing you love." Kitcast's Instagram is not an instrument for lead generati…
Instagram Video
finalist
Moxy Hotels Coming Out Parties
Our global brand objectives for our Coming Out parties are the following:Drive awareness, buzz, and engagement for Moxy Hotels through influencer content and live event coverage on social media Drive awareness for brand & brand growthHighlight the emotional benefit of the brand – a new, playful hotel that shakes up hospitality conventions – and ad…
Instagram Video
finalist
audience
SpongeBob Fry Cook Games IRL
Leading up to the 20th anniversary of SpongeBob SquarePants in 2019, the foremost objective has been to stoke fan affinity for the long-running series by leaning into the most iconic and beloved moments. The team has also been tasked with finding new ways to make the seen-many-times-over clips feel new again and to increase video views.
Instagram Video
finalist
The 2018 iHeartRadio Jingle Ball "Subway Dance-Off"
iHeartRadio wanted to capture the spirit of New York City backstage at the 2018 iHeartRadio Jingle Ball concert at Madison Square Garden. By teaming up with legendary and influential NYC subway dance crew WAFFLE NYC, iHeartRadio created a custom subway car that was used to produce engaging social media content. The goal was to help increase visibi…

Nominees

Instagram Video
#DCmoments City Guides
Our #DCmoments City Guides were designed as a unique digital amenity allowing existing and prospective guests to uncover the distinctive beauty and cultures woven throughout each of our iconic city hotel locations. Motivated primarily by our guest-centric focus, our #DCmoments City Guides were established as an innovative extension to our guests' hotel expe…
Instagram Video
12 Days of Kris-Mas
Fullscreen's Network Strategy team works with NBCUniversal brands to create content that drives views, watch time, engagement, and revenue at a network-wide level. A core feature of our partnership is tentpole cross-promotion: a social video strategy in which we create cross-promotional playlists and use overlapping metadata to group together content from a…
Instagram Video
JW Marriott Venice Food & Wine Festival
The objective of JW Marriott's participation in the Venice Food & Wine Festival was to strengthen the perception of the brand in the luxury category, and drive awareness in the global culinary space as luxury leader. We targeted a culinary audience of international travelers, influencers, critics, chefs and mixologists. To invite and immerse our targeted gu…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.