ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards Best use of Instagram Video

This award honors the most creative and effective incorporation of video content on Instagram in a social media marketing campaign, or the brand's overall video presence on Instagram.

See previous winners and honorees here.

Winner

Instagram Video
winner
Mini-Mock: Gummy Animal Breeder
Our goal with Mini-Mocks was to create an original, scripted, social-first series that would thrive in the crowded landscape of platforms like Instagram. We aimed to bring in maximum views and engagement for Comedy Central social by creating a series that is attention-grabbing and shareable, in addition to being super funny, relatable, relevant, a…

Finalists

Instagram Video
finalist
gold
Reverse Brothers Pawn
After the success of WeBuyGold's premier animated series, The Year 2100 (featuring 21 Savage), the company wanted to create more content that would feed their audience, expand to new demographics, and continue to share their appreciation for uniquely illustrated and culturally relevant cartoons. WeBuyGold looked to a number of artists, athletes, a…
Instagram Video
finalist
Instagram: shorts by Kitcast
Our main goal with Instagram is to motivate and inspire people. We do it through a unique combination of words of wisdom from world-famous business gurus and unconventional, funny and edgy presentation. Our Instagram says "You've got one life, do something about it. Do the thing you love." Kitcast's Instagram is not an instrument for lead generati…
Instagram Video
finalist
Moxy Hotels Coming Out Parties
Our global brand objectives for our Coming Out parties are the following:Drive awareness, buzz, and engagement for Moxy Hotels through influencer content and live event coverage on social media Drive awareness for brand & brand growthHighlight the emotional benefit of the brand – a new, playful hotel that shakes up hospitality conventions – and ad…
Instagram Video
finalist
audience
SpongeBob Fry Cook Games IRL
Leading up to the 20th anniversary of SpongeBob SquarePants in 2019, the foremost objective has been to stoke fan affinity for the long-running series by leaning into the most iconic and beloved moments. The team has also been tasked with finding new ways to make the seen-many-times-over clips feel new again and to increase video views.
Instagram Video
finalist
The 2018 iHeartRadio Jingle Ball "Subway Dance-Off"
iHeartRadio wanted to capture the spirit of New York City backstage at the 2018 iHeartRadio Jingle Ball concert at Madison Square Garden. By teaming up with legendary and influential NYC subway dance crew WAFFLE NYC, iHeartRadio created a custom subway car that was used to produce engaging social media content. The goal was to help increase visibi…

Nominees

Instagram Video
#DCmoments City Guides
Our #DCmoments City Guides were designed as a unique digital amenity allowing existing and prospective guests to uncover the distinctive beauty and cultures woven throughout each of our iconic city hotel locations. Motivated primarily by our guest-centric focus, our #DCmoments City Guides were established as an innovative extension to our guests' hotel expe…
Instagram Video
12 Days of Kris-Mas
Fullscreen's Network Strategy team works with NBCUniversal brands to create content that drives views, watch time, engagement, and revenue at a network-wide level. A core feature of our partnership is tentpole cross-promotion: a social video strategy in which we create cross-promotional playlists and use overlapping metadata to group together content from a…
Instagram Video
JW Marriott Venice Food & Wine Festival
The objective of JW Marriott's participation in the Venice Food & Wine Festival was to strengthen the perception of the brand in the luxury category, and drive awareness in the global culinary space as luxury leader. We targeted a culinary audience of international travelers, influencers, critics, chefs and mixologists. To invite and immerse our targeted gu…