Best use of Instagram Video in Social Media - Shorty Awards

11th Annual Shorty Awards Categories

See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Influencers

Honoring the most notable and viral Influencers from 2018. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Instagram Video

This award honors the most creative and effective incorporation of video content on Instagram in a social media marketing campaign, or the brand's overall video presence on Instagram.

See previous winners and honorees here.

Finalists

Instagram Video

Instagram: shorts by Kitcast

Our main goal with Instagram is to motivate and inspire people. We do it through a unique combination of words of wisdom from world-famous business gurus and unconventional, funny and edgy presentation. Our Instagram says "You've got one life, do something about it. Do the thing you love." Kitcast's Instagram is not an instrument for lead genera...

Instagram Video

Mini-Mock: Gummy Animal Breeder

Our goal with Mini-Mocks was to create an original, scripted, social-first series that would thrive in the crowded landscape of platforms like Instagram. We aimed to bring in maximum views and engagement for Comedy Central social by creating a series that is attention-grabbing and shareable, in addition to being super funny, relatable, relevant,...

Instagram Video

Moxy Hotels Coming Out Parties

Our global brand objectives for our Coming Out parties are the following:Drive awareness, buzz, and engagement for Moxy Hotels through influencer content and live event coverage on social media Drive awareness for brand & brand growthHighlight the emotional benefit of the brand – a new, playful hotel that shakes up hospitality conventions – and ...

Instagram Video

Reverse Brothers Pawn

After the success of WeBuyGold's premier animated series, The Year 2100 (featuring 21 Savage), the company wanted to create more content that would feed their audience, expand to new demographics, and continue to share their appreciation for uniquely illustrated and culturally relevant cartoons. WeBuyGold looked to a number of artists, athletes,...

Instagram Video

SpongeBob Fry Cook Games IRL

Leading up to the 20th anniversary of SpongeBob SquarePants in 2019, the foremost objective has been to stoke fan affinity for the long-running series by leaning into the most iconic and beloved moments. The team has also been tasked with finding new ways to make the seen-many-times-over clips feel new again and to increase video views.

Instagram Video

The 2018 iHeartRadio Jingle Ball "Subway Dance-Off"

iHeartRadio wanted to capture the spirit of New York City backstage at the 2018 iHeartRadio Jingle Ball concert at Madison Square Garden. By teaming up with legendary and influential NYC subway dance crew WAFFLE NYC, iHeartRadio created a custom subway car that was used to produce engaging social media content. The goal was to help increase visi...

Nominees

Instagram Video

#DCmoments City Guides

Our #DCmoments City Guides were designed as a unique digital amenity allowing existing and prospective guests to uncover the distinctive beauty and cultures woven throughout each of our iconic city hotel locations. Motivated primarily by our guest-centric focus, our #DCmoments City Guides were established as an innovative extension to our guests' hotel ex...

Instagram Video

12 Days of Kris-Mas

Fullscreen's Network Strategy team works with NBCUniversal brands to create content that drives views, watch time, engagement, and revenue at a network-wide level. A core feature of our partnership is tentpole cross-promotion: a social video strategy in which we create cross-promotional playlists and use overlapping metadata to group together content from...

Instagram Video

JW Marriott Venice Food & Wine Festival

The objective of JW Marriott's participation in the Venice Food & Wine Festival was to strengthen the perception of the brand in the luxury category, and drive awareness in the global culinary space as luxury leader. We targeted a culinary audience of international travelers, influencers, critics, chefs and mixologists. To invite and immerse our targeted ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.