11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Mobile Experiences
Strategy & Engagement
Video by Platform
Video Content

From the 10th Annual Shorty Awards Best use of Instagram Video

This award honors the most creative and effective incorporation of video content on Instagram in a social media marketing campaign, or the brand's overall video presence on Instagram.

See previous winners and honorees here.

Winner

Instagram Video
winner
audience
60 Second Docs Present Time: The Kalief Browder Story
With "Time: The Kalief Browder Story" set to premiere on Spike, we knew we wanted the historic story to reach as many people as possible. Executive produced by iconic rapper Jay-Z, the six-part series detailed the accounts from a multitude of experts, witnesses, friends, and the community to tell the tragic story of sixteen year-old Kalief Browd...

Finalists

Instagram Video
finalist
@PUMAPerformance Instagram Rebrand
As PUMA's Running & Training business unit transitioned to a new creative direction, PUMA needed a rebranded Instagram account, merging @PUMARunning and @PUMATraining, while simultaneously demonstrating PUMA's position as the most self-expressive and stylish performance brand. In launching the new account, @PUMAPerformance, we needed to tap into...
Instagram Video
finalist
Hype & Influence
Hype & Influence is a video series that explores the cultural trends that matter. The goal of this series is to connect the audience with our brands by showcasing we are the leader when it comes to driving culture and creating conversation. On our first episode, we explore the reason why hip hop is now the #1 music genre in America. How is a cou...
Instagram Video
finalist
I Am Frankie Instagram Campaign
Our goal with this campaign was 2-fold: to support tune-in to the new show I Am Frankie while at the same time building a dedicated, engaged and passionate fan base (young teens) on social. Because the show is a daily scripted Monday thru Friday the campaign also sought to make sure kids were up to speed on the latest episode. As such the campa...
Instagram Video
finalist
Kids’ Choice Sports - Instagram Video - Nickelodeon
Kids' Choice Sports is the place where kids, entertainment and sports collide! The world's best professional athletes, A-List stars, and actual kids took the stage for a celebration of everything kids and families love about sports… with our signature Nickelodeon spin. As a result, we were tasked with making sure our target audience, kids and f...
Instagram Video
finalist
Social Spidey
Build excitement and anticipation for the release of SPIDER-MAN: HOMECOMING with a unique fan centric social stunt.

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City