Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Overall Presence

Clubhouse NEW! Discord NEW! Emerging Platform NEW! Facebook Facebook Messenger NEW! Instagram LinkedIn NEW! Multi-Platform NEW! Pinterest NEW! Reddit NEW! Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat NEW! Weibo NEW! WhatsApp NEW! YouTube

Influencer & Celebrity Brand Partnership

Emerging Platform NEW! Facebook Instagram Multi-Platform Snapchat TikTok Twitter YouTube

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Games Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Content and Media

Audio Clips NEW! Blogs NEW! Branded Content Branded Podcast Branded Series Clapback NEW! Contest or Promotion Data Visualization Emojis Filter/Lens GIFs Hashtag Meme Native Advertising Newsletters NEW! Podcast Podcast Mini Series Polls & Surveys Single Post or Activation NEW! Stickers NEW! User-Generated Content Voice NEW!

Strategy & Engagement

Artificial Intelligence Call to Action Chatbots Community Management Creative Use of Technology Customer Service Employee Engagement NEW! Fundraising NEW! Gamification Geo-Targeting NEW! Globalization NEW! Humor Insights & Trends NEW! Integration with Live Television Large Media Buying Strategy LGBTQ Community Engagement Localization Media Buying Strategy on a Shoe-String Micro-Influencer Strategy Mid-Range Media Buying Strategy Multicultural Community Engagement Music & Dance Organic Promotion Paid & Amplification NEW! Physical and Digital Convergence Public Service Announcement Real Time Media Buy Real Time Response Shopping NEW! Storytelling Takeovers NEW!

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

From the 10th Annual Shorty Awards Best use of Instagram Video

This award honors the most creative and effective incorporation of video content on Instagram in a social media marketing campaign, or the brand's overall video presence on Instagram.

See previous winners and honorees here.

Winner

Instagram Video
winner
audience
60 Second Docs Present Time: The Kalief Browder Story
With "Time: The Kalief Browder Story" set to premiere on Spike, we knew we wanted the historic story to reach as many people as possible. Executive produced by iconic rapper Jay-Z, the six-part series detailed the accounts from a multitude of experts, witnesses, friends, and the community to tell the tragic story of sixteen year-old Kalief Browder…

Finalists

Instagram Video
finalist
@PUMAPerformance Instagram Rebrand
As PUMA's Running & Training business unit transitioned to a new creative direction, PUMA needed a rebranded Instagram account, merging @PUMARunning and @PUMATraining, while simultaneously demonstrating PUMA's position as the most self-expressive and stylish performance brand. In launching the new account, @PUMAPerformance, we needed to tap into o…
Instagram Video
finalist
Hype & Influence
Hype & Influence is a video series that explores the cultural trends that matter. The goal of this series is to connect the audience with our brands by showcasing we are the leader when it comes to driving culture and creating conversation. On our first episode, we explore the reason why hip hop is now the #1 music genre in America. How is a count…
Instagram Video
finalist
I Am Frankie Instagram Campaign
Our goal with this campaign was 2-fold: to support tune-in to the new show I Am Frankie while at the same time building a dedicated, engaged and passionate fan base (young teens) on social. Because the show is a daily scripted Monday thru Friday the campaign also sought to make sure kids were up to speed on the latest episode. As such the campaig…
Instagram Video
finalist
Kids’ Choice Sports - Instagram Video - Nickelodeon
Kids' Choice Sports is the place where kids, entertainment and sports collide! The world's best professional athletes, A-List stars, and actual kids took the stage for a celebration of everything kids and families love about sports… with our signature Nickelodeon spin. As a result, we were tasked with making sure our target audience, kids and fam…
Instagram Video
finalist
Social Spidey
Build excitement and anticipation for the release of SPIDER-MAN: HOMECOMING with a unique fan centric social stunt.

Nominees