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11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

SpongeBob Fry Cook Games IRL

Finalist in Instagram Video

Audience Honor in Instagram Video

Objective

Leading up to the 20th anniversary of SpongeBob SquarePants in 2019, the foremost objective has been to stoke fan affinity for the long-running series by leaning into the most iconic and beloved moments. The team has also been tasked with finding new ways to make the seen-many-times-over clips feel new again and to increase video views.

Strategy

The Fry Cook Games is one of the most memorable episodes of all time. We combined the audience's love for that clip with the Instagram trend of IRL objects. The use of the split screen allows for multiple viewings, as users want to see each scene unfold on each side of the video. Shot in house by our creative production team, the low-budget yet highly effective execution speaks directly to the intimate nature of the Instagram platform.

Results

The Fry Cook Games IRL video is now the most-viewed video on the @spongebob account with over 2.6M views. In fact, it hit 25x the account's video view benchmarks.

Media

Video for SpongeBob Fry Cook Games IRL

Produced by

Nickelodeon

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.