CONGRATULATIONS BRAND & ORGANIZATIONS WINNERS! see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Haunting of Hill House: Creepy Vids

Finalist in Short Form Video

Objective

To tell the story of The Haunting of Hill House across social we needed short form video that clearly communicated one thing - Netflix was there to scare. While crafting our special shoot concepts we filtered them all through a simple mantra: Creepy lingers longer than jump scares. We wanted to quickly set the tone for the series that would linger in the minds of fans throughout the entire campaign.

Strategy

Starting with an in-world series, that debuted in the middle of the night, we frightened fans with glimpses of the Crains' dream home turning into a living nightmare. Then to help fans get better acquainted with the Crain family and the multiple timelines featured in the series, we forced each character to confront their past in a mirror recognizable to fans of series creator Mike Flanagan. And finally, our launch piece invited our imaginary friends across social to come play with the Crain children.

Results

Across platforms these videos gained 5.9M impressions, 2.7M views and 114K engagements, all without any paid media. Additional impressions were gained by the large cast, who also posted to their personal social channels.

Produced by

hi5.agency, Netflix

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.