Objectives

The LA Galaxy Marketing, Communications and Digital department utilized the signing of Zlatan Ibrahimovic to continue to position the LA Galaxy as the premier club in North America while driving cultural relevance and maximizing all potential revenue opportunities for the LA Galaxy, StubHub Center and AEG.

Strategy and Execution

To create a video that would capture the world's attention, using a real lion.

Results

• Video featured first video of Zlatan in an LA Galaxy jersey alongside a live lion rented in Manchester. Zlatan ends video by saying: "LA, welcome to Zlatan."
• Facebook: Zlatan arrival video reached 758k, had 266k video views; Instagram: 485K views; Twitter: 30,235 retweets, 2.18M views
• Zlatan's pages:
  • Facebook: Announcement video 4.3 M views 424k likes 48k shares
• Instagram: Announcement 4.5 M views
• Twitter: Announcement 1.12M views 23k retweets

Media