CONGRATULATIONS BRAND & ORGANIZATIONS WINNERS! see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Santa Clarita Diet - I Love Bodies

Finalist in Short Form Video

Objective

Santa Clarita Diet has been a coveted nutritional option for those in the undead community since 2017. With the help of Drew Barrymore, we poked fun at a viral video while also promoting the new season 2 coming soon to Netflix.

Strategy

Oprah's "I love bread" commercial for Weight Watchers was an instant viral success. As a nod to the queen herself, Santa Clarita Diet created a parody video with America's favorite undead mom/wife, Sheila Hammond aka Drew Barrymore. Instead of carbs, Sheila boasted about how much she loves bodies. Being on the Santa Clarita Diet allows her to indulge herself on all the bodies she wants. Feet, arms, belly buttons, tushies and more! Her "special" diet allows her to live the life she's always wanted. After all, it's not just a diet. It's a whole new lifestyle.

Results

Reaching over 2.3M people, it gained over 720K views further cementing 'I Love Bodies' as the next pillar marketing video in the undead diet community. No bodies were actually eaten in the making of this video.

Media

Video for Santa Clarita Diet - I Love Bodies

Produced by

hi5.agency, Netflix

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.