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Special Project

Special Project
From the 11th Annual Shorty Awards

Rotten Tomatoes: Tomatometer Reveals

Entered in Short Form Video

About this entry

This content is used to exclusively debut Tomatometer scores for various film and television releases. It is used to promote our own brand, as well as various franchises and IP's.

Why does this entry deserve to win?

When a review embargo breaks for major tentpole films, we work diligently and efficiently to generate an aggregated critic score within an hour. When the score goes live on our website, we simultaneously launch a short custom video across social channels (Facebook, Twitter & Instagram) announcing the score. This is teased with a pre-awareness graphic the day before the score becomes public. This concept is unique to our brand, as we've taken our website's Critic Review scores (Tomatometer) and turned them into our own custom, repeatable content series. This works to provide our fans with unique content that they're looking for as it relates to upcoming film and TV titles. This also amplifies the reach of our Tomatometer scores, and makes their release a unique social media event.


Our Tomatometer Reveals are extremely effective and garner very high engagement metrics - the total Reveal package averages over 2.5M total impressions and over half a million video views. Fans love to discuss and debate the score, and the "eventized" aspect makes them a highly anticipated social media moment each time.


Video for Rotten Tomatoes: Tomatometer Reveals

Entrant Company / Organization Name

Rotten Tomatoes


Entry Credits