THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 11th Annual Shorty Awards

Bringing Up Bhabie

Entered in Short Form Video

Objectives

An unfiltered look into the explosive life of rap superstar Danielle Bregoli aka Bhad Bhabie. A Snap Original that reinvents traditional television for the mobile medium.

Strategy and Execution

First time reality made for mobile. Finding a talent that we knew our audience connected to and used that form to rethink reality TV on mobile.

Results

Over 10M unique viewers for episode 1 in the first 24 hours.

Media

Video for Bringing Up Bhabie

Entrant Company / Organization Name

Snap Inc

Entry Credits