In the final, most critical month before A Quiet Place's release, Paramount Pictures tasked Digital Media Management with designing a variety of creative content for the film that would stand out in social media news feeds. We had three core objectives:
- Showcase the positive reviews and word of mouth
- Attract a young demographic
- Get audiences in theaters to STFU
We set out to achieve these goals in each creative by designing content that immediately made the film stand out from the competition. One piece in particular that exemplifies this was our "STFU" creative. By merging positive reviews, millennial/Internet vernacular, and a unique visual look, we were able to design a piece of content that rose to the top of socials.
The creatives were successful in generating buzz among target audiences and even caught the attention of key press outlets that retweeted and mentioned our creatives in their write ups of the film. With the help of an effective social media campaign, A Quiet Place became one of the biggest hits of the year, grossing a huge $50 million in its opening weekend and over $340 million worldwide.
