CONGRATULATIONS BRAND & ORGANIZATIONS WINNERS! see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

13 Reasons Why - Season 2 Date Announcement

Gold Distinction in Video

Objective

Create a visually compelling Date Announcement for Season 2 of the fan-favorite show.

Strategy

The polaroid was the clear visual mechanism for Season 2 - but how can we take a two dimensional polaroid and approach it in a new and visually compelling way? We decided that we would use the polaroid as the window to truth, showing two sides of each character: the face they show the world and their concealed inner self. As time had seemingly been suspended for the characters within the story, we chose to freeze them in time and literally suspend the polaroids around them to reinforce this feeling. Using a crane mounted camera, we captured each character in their setting, and then using C4D we added in all the polaroids, each revealing a secret or tease about the character's storyline.

Results

The video got over 25 millions views combined across platforms and spurred a number of articles and fan content that broke down the video frame by frame, dissecting all the easter eggs and making predictions for the upcoming season.

Media

Video for 13 Reasons Why - Season 2 Date Announcement

Produced by

Size Matters, Netflix

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.