THE SHORTY SOCIAL GOOD AWARDS ARE OPEN FOR ENTRIES! ENTER NOW

4th Annual Shorty Social Good Awards Categories


See below for official categories. The late entry deadline is on September 18th, 2019 at 11:59pm ET.

From the 11th Annual Shorty Awards

13 Reasons Why - Season 2 Date Announcement

Gold Distinction in Video

About this entry

Create a visually compelling Date Announcement for Season 2 of the fan-favorite show.

Why does this entry deserve to win?

The polaroid was the clear visual mechanism for Season 2 - but how can we take a two dimensional polaroid and approach it in a new and visually compelling way? We decided that we would use the polaroid as the window to truth, showing two sides of each character: the face they show the world and their concealed inner self. As time had seemingly been suspended for the characters within the story, we chose to freeze them in time and literally suspend the polaroids around them to reinforce this feeling. Using a crane mounted camera, we captured each character in their setting, and then using C4D we added in all the polaroids, each revealing a secret or tease about the character's storyline.

Results

The video got over 25 millions views combined across platforms and spurred a number of articles and fan content that broke down the video frame by frame, dissecting all the easter eggs and making predictions for the upcoming season.

Media

Video for 13 Reasons Why - Season 2 Date Announcement

Produced by

Size Matters, Netflix

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards late deadline is on september 18, 2019.