12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

PAINT (RED) SAVE LIVES: The First Global Street Art Campaign To End AIDS

Entered in Non-Profit

Objective

AIDS is a preventable and treatable disease, yet it kills more young people than any other disease, making 2019 one of the most critical years in the fight to end AIDS. To galvanize communities around the AIDS fight and creatively communicate the urgency and impact of The Global Fund Replenishment Conference, (RED) took the fight to the streets and partnered with the Museum of the Street, Bill & Melinda Gates Foundation, Merck/MSD and The ONE Campaign to create PAINT (RED) SAVE LIVES. The campaign centered on world-class street artists creating physical murals in key global markets and launched digital artwork across social media platforms, allowing people all over the world to take part. Every engagement with the campaign served as a sign of global support for the Replenishment and a reminder to world leaders that millions of people care about ending AIDS.

Objectives:

Strategy

 

 

 

 

 

 

 

 

Results

 

 

Media

Video for PAINT (RED) SAVE LIVES: The First Global Street Art Campaign To End AIDS

Produced by

(RED)

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.