11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Call to Action

This award honors the best use of a call to action in a social media marketing campaign.

See previous winners and honorees here.
Start an entry in this category
#StopKavanaugh
We wanted to educate and inform our LGBTQIA+ community and everyone living with HIV about the ways in which the United States Courts are being weaponized against them, but most of all, to inform how they spoke to their peers, neighbors, and Senators about this. Judge Brett Kavanaugh's nomination to SCOTUS was the convergence of these issues, and more.
Google Brand / Hiring & Employment
VIEW CASE STUDYTo open Google up to a brand-new array of qualified candidates who'd be ready to take Google to the next level of innovation, we had to find unique ways to make the application process less stressful and encourage people to apply for the jobs they've always wanted.
MTV's +1 the Vote
In 2018, young people were leading the charge for social change – from speaking up against injustice to marching for the causes that matter to them. To keep the momentum going, MTV created it's first-ever midterm elections campaign, +1 the Vote. This campaign is based on the research insight that friendship is one of the most powerful motivators for civic...
Smirnoff Equalizer
As a global brand, Smirnoff is challenged to remain relevant and equitable on a global scale. As a result, the brand takes on global initiatives that align to its core purpose of inclusivity – the belief that Smirnoff can use the power of good times to make the world more inclusive.Often, at the heart of good times is music, which is why Smirnoff, over it...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Final Entry Deadline is February 21st, 2019