THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 11th Annual Shorty Awards Best use of Call to Action

This award honors the best use of a call to action in a social media marketing campaign.

See previous winners and honorees here.

Winner

Call to Action
winner
MTV's +1 the Vote
In 2018, young people were leading the charge for social change – from speaking up against injustic…

Finalists

Call to Action
finalist
gold honor
#TUNNELNOTTONNEL
The Holland Tunnel connects The Big Apple to the rest of the world, serving nearly 14 million drive…
Call to Action
finalist
gold honor
AT&T Hello Lab Presents "The Bright Fight"
It's easy to see why, for some, the world is feeling like a pretty dark place. With more informatio…
Call to Action
finalist
gold honor
audience honor
Smirnoff Equalizer
As a global brand, Smirnoff is challenged to remain relevant and equitable on a global scale. As a …
Call to Action
finalist
#TheFutureIsVoting
As a society, we celebrate firsts - kiss, love, car.But, voting isn't one of them. If it was, then …
Call to Action
finalist
Impractical Jokers: Official Scoopski Potato Scooper Job Posting
The pantheon of TV comedy is filled nearly to the brim with hilarious catchphrases that live on in …

Nominees

Call to Action
#StopKavanaugh
We wanted to educate and inform our LGBTQIA+ community and everyone living with HIV about the ways …
Call to Action
Adobe D&D: The Terror Of Undermountain
Photoshop is so much more than photo manipulation. It's the most powerful tool in the world for des…
Call to Action
Close Before You Doze: Spreading the Word that Stops the Spread of Fire
Allison+Partners was brought on board by the UL Firefighter Safety Research Institute (FSRI) for th…
Call to Action
Girls Do Poop
It's society's dupe that girls don't poop. After all, it's only natural...Five years ago Poo~Pourri…
Call to Action
Google Brand / Hiring & Employment
VIEW CASE STUDYTo open Google up to a brand-new array of qualified candidates who'd be ready to tak…
Call to Action
Hyatt Place and Hyatt House: You’ve Come Too Far to Settle Now 2018
Modern business travelers often seek their personal and professional growth opportunities while far…
Call to Action
Team Rubicon: Join Us
When disaster strikes, Team Rubicon strikes back.Here at Team Rubicon(TR), our goal is to recruit, …