THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 10th Annual Shorty Awards Best use of Call to Action

This award honors the best use of a call to action in a social media marketing campaign.

See previous winners and honorees here.

Winner

Call to Action
winner
Adobe & Imagine Dragons - Believer
We wanted to get the next generation of video creators and film editors to try out Adobe Premiere P…

Finalists

Call to Action
finalist
CLASH ROYALE Performance Video Campaign
Supercell, the industry leader in mobile games released Clash Royale in March of 2016 and approache…
Call to Action
finalist
Friends Again
With Zelle peer-to-peer payment technology newly added to its app, Bank of America wanted to take …
Call to Action
finalist
Home Runs for Hurricane Recovery
In the aftermath of one of the most catastrophic hurricane seasons in history, T-Mobile made a majo…
Call to Action
finalist
audience honor
Julianne Moore, Emma Stone and More Call Congress for Gun Safety
After a tragic mass shooting, it's all too easy to give in to despair and believe that lethal acts …
Call to Action
finalist
Wonder #choosekind
Deliver a meaningful, integrated 360° digital campaign to promote the domestic theatrical release f…

Nominees

Call to Action
winner
Adobe & Imagine Dragons - Believer
We wanted to get the next generation of video creators and film editors to try out Adobe Premiere P…
Call to Action
finalist
CLASH ROYALE Performance Video Campaign
Supercell, the industry leader in mobile games released Clash Royale in March of 2016 and approache…
Call to Action
finalist
Friends Again
With Zelle peer-to-peer payment technology newly added to its app, Bank of America wanted to take …
Call to Action
finalist
Home Runs for Hurricane Recovery
In the aftermath of one of the most catastrophic hurricane seasons in history, T-Mobile made a majo…
Call to Action
finalist
audience honor
Julianne Moore, Emma Stone and More Call Congress for Gun Safety
After a tragic mass shooting, it's all too easy to give in to despair and believe that lethal acts …
Call to Action
finalist
Wonder #choosekind
Deliver a meaningful, integrated 360° digital campaign to promote the domestic theatrical release f…
Call to Action
adidas Originals NMD Exclusive Glitch Camo
We were tasked by adidas Originals to create a shoe campaign to name and promote an exclusive versi…