5th Annual Shorty Social Good Awards Categories

Entries are now closed. Finalists will be announced in mid-October!

From the 12th Annual Shorty Awards Best Art Direction

This award honors a social media campaign or overall social presence for exceptional art direction. Visuals used in posts, to enhance social profiles, and as part of integrated campaigns are eligible. Creative integrity, strategic integration, shareability and effectiveness will be considered.

See previous winners and honorees here.

Finalists

finalist
gold
#VaccinesWork
Vaccine hesitancy – the reluctance to vaccinate despite the availability of vaccines – has increasingly become a global pandemic. In fact, the World Health Organization ranked vaccine hesitancy as one of the top 10 health threats in the world for 2019. Clearly, vaccination is important, but rather than scare people into awareness, we wanted to cre…
finalist
Hyundai Halloween Posters
Hyundai is driven by better. So when we wanted to tout how some of their safety and tech features make driving better, we took advantage of Halloween by launching a series of posts and wallpapers that used humor and campy horror film poster design to connect with our audience and make safety and tech more fun and engaging.
finalist
Russian Doll - Date Announce
To announce the launch date of Russian Doll—Netflix's new existential comedy about a woman who falls (literally) into a Groundhog Day cycle of dying and ending back in the same place on the same day—we wanted to bring to life the metaphor of the show’s title by actually using a Russian doll.
finalist
Russian Doll - Trippy Loops
Russian Doll was Netflix’s new existential comedy about a woman who falls (literally) into a Groundhog Day cycle where no matter how many times she dies, she ends up back in the same place on the same day. And it needed an Instagram account filled with content that embraced the repetition in the series without boring our audience. All in a trippy …
finalist
Women Will Instagram
Women Will is a Grow with Google program that believes when women have equal access to information and opportunity, anything is possible! On International Women's Day, we launched on Instagram to inspire and connect with our growing global audience and people passionate about closing the gender gap.  

Nominees

#VictoryFont: A Typeface To Remember
The Great Patriotic War started for the Soviet Union on June 22, 1941, and lasted till May 9, 1945. As time goes by, witnesses of those 1418 days of hell are passing away. We — the younger generations — have become heirs to that Victory and are blessed to live in peace thanks to those who protected our future from Nazism. It is up to us to preserve their st…
#youngforhundredyears
We wanted to show that faith of the young people, who want to be successful, tread in Ataturk’s footsteps.
ANIMATION DOMINATION SNAPCHAT MURAL
To celebrate the long-awaited return of Sunday Night Animation Domination, FOX wanted to do something as BIG, BOLD, & FUN as the night itself. Introducing the FOX FAN FAIR at San Diego Comic Con, a 24,000 sq. ft. pop-up amusement park extravaganza.
Amazon Prime Video Experience at SDCC
For the 50th anniversary of San Diego Comic Con, Amazon Prime Video wanted to show audiences of the world’s biggest pop culture and entertainment event the breadth and depth of their content offering. Most people think of Amazon as an online retailer,  so Comic Con was the perfect audience to tout the company’s prowess in creativity and storytelling. Our ca…
Desus & Mero Key Art Stunt
The launch of Desus & Mero on SHOWTIME was a tentpole event for the network in 2019 and a huge priority for the marketing team. We had two key objectives – introduce SHOWTIME’s established audience to Desus & Mero and their trademark style of late-night comedy and bring the existing Bodega Hive fanbase to SHOWTIME.
Forward for 50
In 2019, the Los Angeles LGBT Center became the first LGBT organization in the world to celebrate its 50th anniversary. To commemorate this momentous occasion, we created a poster campaign featuring photography from the last half century, along with typography and a special logo that celebrates the relentless efforts of the community in the fight for equali…
RENT SING-A-LONG FAN MUSIC VIDEO
To celebrate the return of one of the most beloved musicals of all time, FOX turned to fans to create something new: a fan made music video featuring 500+ unique voices, turning the story of struggling artists into an influencer-driven phenomenon.
TCL Halloween Campaign: #TCLHallowin
Halloween, beloved for its festive traditions, has in recent years become a social media sensation. This year, TCL Electronics saw an opportunity to drive greater awareness of its brand while celebrating Halloween with a global audience, and decided that its key messaging would be “#TCLHallowin - A Halloween Giveaway.” TCL engaged the Hylink team to desi…
Tales From The Trip: Shane Mauss
Tales From the Trip is the Comedy Central Originals series that details comedians, musicians, and influencers' most mind-blowing experiences, depicting them with the trippiest animations imaginable, speaking to the niche audience for this content.
The Many Salutes Drag’s Colorful Vernacular to Thank A Queen
Today, words like “tea,” “serve,” and “shade” have new meanings, with famous shows and people like Comedy Central’s Broad City and GOT’s Sophie Turner using their alternative definitions as part of their lexicon. Yet these terms go further back, originating in queer Black Femme and Latinx subcultures—“reading” for example can be traced back to African Ameri…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

finalists for the 5th annual shorty social good awards will be announced in mid-october!