To announce the launch date of Russian Doll—Netflix's new existential comedy about a woman who falls (literally) into a Groundhog Day cycle of dying and ending back in the same place on the same day—we wanted to bring to life the metaphor of the show’s title by actually using a Russian doll.
Built entirely in 3D, our Nadia doll slowly destroyed itself layer by layer using physical simulations, dynamics, and modern compositing techniques to expose a new doll, a new death, and a new date.
Our Russian doll date announce generated over 500K views across social and started a wave of conversation about Natasha Lyonne's newest comedy.
