12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Russian Doll - Date Announce

Entered in Art Direction, Short Form Video, Video

Objective

To announce the launch date of Russian Doll—Netflix's new existential comedy about a woman who falls (literally) into a Groundhog Day cycle of dying and ending back in the same place on the same day—we wanted to bring to life the metaphor of the show’s title by actually using a Russian doll.

Strategy

Built entirely in 3D, our Nadia doll slowly destroyed itself layer by layer using physical simulations, dynamics, and modern compositing techniques to expose a new doll, a new death, and a new date.

Results

Our Russian doll date announce generated over 500K views across social and started a wave of conversation about Natasha Lyonne's newest comedy.

Media

Video for Russian Doll - Date Announce

Produced by

hi5.agency, Netflix

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.