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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 12th Annual Shorty Awards

Russian Doll - Date Announce

Finalist in Art Direction, Video

Entered in Short Form Video

About this entry

To announce the launch date of Russian Doll—Netflix's new existential comedy about a woman who falls (literally) into a Groundhog Day cycle of dying and ending back in the same place on the same day—we wanted to bring to life the metaphor of the show’s title by actually using a Russian doll.

Why does this entry deserve to win?

Built entirely in 3D, our Nadia doll slowly destroyed itself layer by layer using physical simulations, dynamics, and modern compositing techniques to expose a new doll, a new death, and a new date.

Results

Our Russian doll date announce generated over 500K views across social and started a wave of conversation about Natasha Lyonne's newest comedy.

Media

Video for Russian Doll - Date Announce

Produced by

hi5.agency, Netflix

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.