THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 12th Annual Shorty Awards Best use of Video

This category honors the most creative and effective incorporation of video content in a social media marketing campaign.

See previous winners and honorees here.

Winners

Video
winner
audience honor
Orange is the New Black - Orange Anthem
After seven seasons, Orange is the New Black was coming to its end and Netflix needed the perfect w…
Video
winner
Code & Response
Build momentum, create awareness and drive engagement for IBM's Code & Response movement (named …

Finalists

Video
finalist
gold honor
Master Building the All-New Chevy Silverado
The pickup truck is the lifeblood of the automotive industry. It’s the product companies depend on …
Video
finalist
Russian Doll - Date Announce
To announce the launch date of Russian Doll—Netflix's new existential comedy about a woman who fall…
Video
finalist
W Hotels Room Service Mukbang
In 2020, it’s getting increasingly difficult for brands to stand out and stand for something. As th…
Video
finalist
Waiting with Huell
Following a five-year hiatus from AMC's popular Breaking Bad series and in an effort to excite fans…

Nominees

Video
91st Oscars First Call
No one wins an Oscar alone. During the 2019 ceremony, we gave winners the chance to share this mome…
Video
Archive Video Series
The physical adidas Archive at the company’s headquarters in Germany is a treasure trove of the bra…
Video
Big O Tires: Magnet Dragnet
As the “Team You Trust”, Big O Tires is obsessed with turning your car’s Big Oh No into an even big…
Video
Brunch With Tiffany Season 2
Our goal was to purposefully curate and program VH1’s YouTube and social platforms by developing or…
Video
winner
Code & Response
Build momentum, create awareness and drive engagement for IBM's Code & Response movement (named …
Video
Lucifer - Welcome to Netflix
Much like Lucifer, who was banished to the depths of hell, the show bearing his name was dealt a si…
Video
Lyft - Giving Strangers A Lyft in Miami ft. Will Smith
Lyft expands its “Undercover” campaign by ‘pulling the mask off’ and placing unsuspecting passenger…
Video
finalist
gold honor
Master Building the All-New Chevy Silverado
The pickup truck is the lifeblood of the automotive industry. It’s the product companies depend on …
Video
NFL Draft Letters
As one of the rare “helmets-off” events on the league calendar, the NFL Draft is a crucial opportun…
Video
Nature Now
Our greatest ally in the fight against total climate collapse is right in front of us. It’s in the …
Video
Nickelodeon's JoJo Siwa for Amazon Prime Day
Nickelodeon’s JoJo Siwa is a singer, dancer, and anti-bullying advocate, with a global consumer pro…
Video
winner
audience honor
Orange is the New Black - Orange Anthem
After seven seasons, Orange is the New Black was coming to its end and Netflix needed the perfect w…
Video
Rosewood Limited Edition
Where do you go when you have no limits? Our Limited Edition campaign, featuring Rosewood’s annual …
Video
RuPaul's Drag Race's Out of the Closet Season 2
The RuPaul’s Drag Race fanbase has a ferocious appetite for drag content and fashion. As a way to k…
Video
finalist
Russian Doll - Date Announce
To announce the launch date of Russian Doll—Netflix's new existential comedy about a woman who fall…
Video
Trademark Collection by Wyndham Embracing Character
About Trademark Collection by Wyndham Launched in 2017, Trademark Collection is a soft-branded n…
Video
finalist
W Hotels Room Service Mukbang
In 2020, it’s getting increasingly difficult for brands to stand out and stand for something. As th…
Video
finalist
Waiting with Huell
Following a five-year hiatus from AMC's popular Breaking Bad series and in an effort to excite fans…
Video
When They See Us - Room to Room
When They See Us tells the true story of five boys ages 14-16, known as the Central Park Five, who …
Video
Wingate by Wyndham #ByDayByNight
Situational Analysis: Moving fast for business or enjoying time away before their world ramps up…
Video
“The Sweetest Thing You Could Grow”
The era of yellow, pink and blue packets is ending as young and old alike are looking for products …