THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 12th Annual Shorty Awards Best use of Video

This category honors the most creative and effective incorporation of video content in a social media marketing campaign.

See previous winners and honorees here.

Winners

Video
winner
audience honor
Orange is the New Black - Orange Anthem
After seven seasons, Orange is the New Black was coming to its end and Netflix needed the perfect w…
Video
winner
Code & Response
Build momentum, create awareness and drive engagement for IBM's Code & Response movement (named …

Finalists

Video
finalist
gold honor
Master Building the All-New Chevy Silverado
The pickup truck is the lifeblood of the automotive industry. It’s the product companies depend on …
Video
finalist
Russian Doll - Date Announce
To announce the launch date of Russian Doll—Netflix's new existential comedy about a woman who fall…
Video
finalist
W Hotels Room Service Mukbang
In 2020, it’s getting increasingly difficult for brands to stand out and stand for something. As th…
Video
finalist
Waiting with Huell
Following a five-year hiatus from AMC's popular Breaking Bad series and in an effort to excite fans…

Nominees

Video
91st Oscars First Call
No one wins an Oscar alone. During the 2019 ceremony, we gave winners the chance to share this mome…
Video
Archive Video Series
The physical adidas Archive at the company’s headquarters in Germany is a treasure trove of the bra…
Video
Big O Tires: Magnet Dragnet
As the “Team You Trust”, Big O Tires is obsessed with turning your car’s Big Oh No into an even big…
Video
Brunch With Tiffany Season 2
Our goal was to purposefully curate and program VH1’s YouTube and social platforms by developing or…
Video
winner
Code & Response
Build momentum, create awareness and drive engagement for IBM's Code & Response movement (named …
Video
Lucifer - Welcome to Netflix
Much like Lucifer, who was banished to the depths of hell, the show bearing his name was dealt a si…
Video
Lyft - Giving Strangers A Lyft in Miami ft. Will Smith
Lyft expands its “Undercover” campaign by ‘pulling the mask off’ and placing unsuspecting passenger…
Video
finalist
gold honor
Master Building the All-New Chevy Silverado
The pickup truck is the lifeblood of the automotive industry. It’s the product companies depend on …
Video
NFL Draft Letters
As one of the rare “helmets-off” events on the league calendar, the NFL Draft is a crucial opportun…
Video
Nature Now
Our greatest ally in the fight against total climate collapse is right in front of us. It’s in the …
Video
Nickelodeon's JoJo Siwa for Amazon Prime Day
Nickelodeon’s JoJo Siwa is a singer, dancer, and anti-bullying advocate, with a global consumer pro…
Video
winner
audience honor
Orange is the New Black - Orange Anthem
After seven seasons, Orange is the New Black was coming to its end and Netflix needed the perfect w…
Video
Rosewood Limited Edition
Where do you go when you have no limits? Our Limited Edition campaign, featuring Rosewood’s annual …
Video
RuPaul's Drag Race's Out of the Closet Season 2
The RuPaul’s Drag Race fanbase has a ferocious appetite for drag content and fashion. As a way to k…
Video
finalist
Russian Doll - Date Announce
To announce the launch date of Russian Doll—Netflix's new existential comedy about a woman who fall…
Video
Trademark Collection by Wyndham Embracing Character
About Trademark Collection by Wyndham Launched in 2017, Trademark Collection is a soft-branded n…
Video
finalist
W Hotels Room Service Mukbang
In 2020, it’s getting increasingly difficult for brands to stand out and stand for something. As th…
Video
finalist
Waiting with Huell
Following a five-year hiatus from AMC's popular Breaking Bad series and in an effort to excite fans…
Video
When They See Us - Room to Room
When They See Us tells the true story of five boys ages 14-16, known as the Central Park Five, who …
Video
Wingate by Wyndham #ByDayByNight
Situational Analysis: Moving fast for business or enjoying time away before their world ramps up…
Video
“The Sweetest Thing You Could Grow”
The era of yellow, pink and blue packets is ending as young and old alike are looking for products …