Best use of Video in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 12th Annual Shorty Awards Best use of Video

This category honors the most creative and effective incorporation of video content in a social media marketing campaign.

See previous winners and honorees here.

Winners

Orange is the New Black - Orange Anthem

After seven seasons, Orange is the New Black was coming to its end and Netflix needed the perfect way to announce the final date of release.

Code & Response

Build momentum, create awareness and drive engagement for IBM's Code & Response movement (named after the film). Drive participation for Code & Response in 2020. Honor our brand heritage by continuing our progressive stand on building a smarter planet and focus on the shared success of business and society. We believe that we must do someth…

Finalists

Master Building the All-New Chevy Silverado

The pickup truck is the lifeblood of the automotive industry. It’s the product companies depend on for profitability. With the All-New Chevy Silverado launch underway, our traditional truck buyers were engaged, but since this is a truck for everyone, we needed to speak to a larger demographic. Partnering with LEGO and Warner Brothers, we reache…

Russian Doll - Date Announce

To announce the launch date of Russian Doll—Netflix's new existential comedy about a woman who falls (literally) into a Groundhog Day cycle of dying and ending back in the same place on the same day—we wanted to bring to life the metaphor of the show’s title by actually using a Russian doll.

W Hotels Room Service Mukbang

In 2020, it’s getting increasingly difficult for brands to stand out and stand for something. As the original hotel brand to steal the scene during the beige-age era of hospitality, W leveraged their disruptor mindset as it sought to promote the recent multimillion-dollar renovation of their property in Washington D.C. The brand set out to brea…

Waiting with Huell

Following a five-year hiatus from AMC's popular Breaking Bad series and in an effort to excite fans for the premiere of El Camino: A Breaking Bad Movie on Netflix, Chemistry created “Waiting with Huell.”

Nominees

91st Oscars First Call

No one wins an Oscar alone. During the 2019 ceremony, we gave winners the chance to share this moment with a loved one backstage on their "first call." We captured these intimate, emotional exchanges on video.

Archive Video Series

The physical adidas Archive at the company’s headquarters in Germany is a treasure trove of the brand’s immense history and experience. Unfortunately, there is currently no easy way to convey the story of the archive to fans of the brand. We are frequently tasked with explaining the history of new shoe launches for the brand, and wanted to develop a system …

Big O Tires: Magnet Dragnet

As the “Team You Trust”, Big O Tires is obsessed with turning your car’s Big Oh No into an even bigger Oh Yes. But, our obsession doesn’t stop when you leave the bay with new tires. In fact, we’re so obsessed with solving your car’s problems, we want to prevent them from even happening in the first place. To prove our devotion to solving even the biggest Oh…

Brunch With Tiffany Season 2

Our goal was to purposefully curate and program VH1’s YouTube and social platforms by developing original web series that appeal to new and existing VH1 viewers and ultimately grow our audience. One of these series, Brunch With Tiffany, originally debuted in 2017 but was revamped for Season Two with the goal of using it to develop a new social and digital s…

Lessons of Auschwitz: VR tribute by school students

The Holocaust. One of the most inhumane events in history in which approximately 6 million Jews were deliberately and systematically exterminated during World War II by the nazis. The Auschwitz concentration camp in Poland and its endless barracks in ruins, remain one of the world’s most painful memorial sites and serve as a living reminder of what evil can…

Lucifer - Welcome to Netflix

Much like Lucifer, who was banished to the depths of hell, the show bearing his name was dealt a similar fate when it was canceled by FOX. However, like a phoenix rising from its ashes, Lucifer found new life. We then were tasked to announce Lucifer was not only saved from the outcry of fans but found its new home on a new platform: Netflix.

Lyft - Giving Strangers A Lyft in Miami ft. Will Smith

Lyft expands its “Undercover” campaign by ‘pulling the mask off’ and placing unsuspecting passengers front and center with Bad Boys for Life star Will Smith. The result is a hilarious viral video that garnered millions of views and captured unsuspecting passengers' real reactions to seeing the star in person.

NFL Draft Letters

As one of the rare “helmets-off” events on the league calendar, the NFL Draft is a crucial opportunity to introduce football fans to the next generation of stars and showcase their personalities in a genuine way. But most draft coverage doesn’t do that. The top prospects are seen answering the same questions, giving the same quotes, telling the same stor…

Our greatest ally in the fight against total climate collapse is right in front of us. It’s in the ground beneath our feet, the air we breathe, silently and relentlessly protecting us from ourselves. But we are taking nature for granted and are barreling toward climate collapse. #NatureNow is a rally cry: we have no time to waste. We must, worldwide, j…

Nickelodeon's JoJo Siwa for Amazon Prime Day

Nickelodeon’s JoJo Siwa is a singer, dancer, and anti-bullying advocate, with a global consumer products business. Her products were significantly under-indexed on Amazon, where consumers did not associate her brand with the retailer. Our objectives were to drive a disruptive and original campaign that would (1) generate mass awareness of JoJo’s brand and …

Rosewood Limited Edition

Where do you go when you have no limits? Our Limited Edition campaign, featuring Rosewood’s annual collection of carefully curated experiences, invited travelers to embark on once-in-a-lifetime journeys spanning Asia, Europe, and the Americas. Showcased as 13 individual films, these transformative encounters introduce guests to global insiders—from award-wi…

RuPaul's Drag Race's Out of the Closet Season 2

The RuPaul’s Drag Race fanbase has a ferocious appetite for drag content and fashion. As a way to keep fans engaged between seasons and serve them content we know they’ll love, we created Out of the Closet. Breaking outside of the four sugar walls of the Drag Race studio, Out of the Closet takes the cameras into the creative spaces and homes of some of the …

Trademark Collection by Wyndham Embracing Character

About Trademark Collection by Wyndham Launched in 2017, Trademark Collection is a soft-branded network of upper midscale, independent hotels in urban and resort locations across the U.S., Canada, EMEA and LATAMC. Just as no two travelers are alike, Trademark Collection hotels are equally distinctive. Each property retains its own name, logo, brand ide…

When They See Us - Room to Room

When They See Us tells the true story of five boys ages 14-16, known as the Central Park Five, who were wrongly convicted of an unspeakable crime through coerced confessions and a prejudicial criminal justice system, all brought to life by Academy Award Nominee Ava DuVernay. A limited series like this deserved a standout introduction piece that would instan…

Wingate by Wyndham #ByDayByNight

Situational Analysis: Moving fast for business or enjoying time away before their world ramps up again, Wingate by Wyndham hotels strive to support guests’ need for balancing work, life and everything in between so they can be ready for what’s next. With a footprint of ~164 hotels in North America, we were looking to raise Wingate's visibility and humani…

“The Sweetest Thing You Could Grow”

The era of yellow, pink and blue packets is ending as young and old alike are looking for products with less sugar and more natural ingredients. Stevia fits the bill, but as far as we could tell, this plant-derived sweetener has not been successfully branded by anyone over the years. As a result, too many people think Stevia is the name of a chemical or som…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!