THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 12th Annual Shorty Awards

91st Oscars First Call

Entered in Video

Objectives

No one wins an Oscar alone. During the 2019 ceremony, we gave winners the chance to share this moment with a loved one backstage on their "first call." We captured these intimate, emotional exchanges on video.

Strategy and Execution

Moments after accepting their Oscars, winners were invited to share their excitement with a loved one via Skype. We filmed each interview using a high frame rate to give us the flexibility to capture reactions, moments and details in unique ways. The end results were released across social media.

Results

We released the final compilation video on Facebook, Twitter and YouTube. It generated over 278,000 views and over 1.2M impressions.

Media

Video for 91st Oscars First Call

Entrant Company / Organization Name

Academy of Motion Picture Arts and Sciences

Links

Entry Credits