12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Rosewood Limited Edition

Entered in Hospitality, Video

Objective

Where do you go when you have no limits? Our Limited Edition campaign, featuring Rosewood’s annual collection of carefully curated experiences, invited travelers to embark on once-in-a-lifetime journeys spanning Asia, Europe, and the Americas. Showcased as 13 individual films, these transformative encounters introduce guests to global insiders—from award-winning chefs to literal fashion royalty—and took them on unforgettable adventures undersea, over land, and in the sky. Our objective was simple: make those experiences accessible through a diverse, social-first, awareness campaign. 

Strategy

The Rosewood Limited Edition campaign sent our video team to 13 different Rosewood destinations across Asia, Europe, and the Americas to capture cinematic, high-quality video and photo assets optimized for social media platforms. 

After developing over 135 assets long and short form video content and photography, we deployed through organic and paid content on Instagram, Facebook and YouTube. Carefullty segmented (to a high net-worth affluent groups) we were able significantly existing audiences as well as new ones. 

Results

In the end, our Rosewood Limited Edition campaign successfully reached over 15 million users. Year over year we increased bookings and inquires by more than double the previous year. 

Media

Video for Rosewood Limited Edition

Produced by

Spherical, Rosewood Hotels & Resorts

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.