ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards Best in Hospitality

Hotels, home-sharing and home rental companies are eligible for this award. Objectives may include gathering consumer trust, promotions and deals, loyalty programs and thought leadership in the hospitality space.

See previous winners and honorees here.

Finalists

finalist
gold
W Hotels Room Service Mukbang
In 2020, it’s getting increasingly difficult for brands to stand out and stand for something. As the original hotel brand to steal the scene during the beige-age era of hospitality, W leveraged their disruptor mindset as it sought to promote the recent multimillion-dollar renovation of their property in Washington D.C. The brand set out to brea…
finalist
silver
#SponCon Vows
In August 2019, Hotels.com and Hulu partnered on a hilarious brand integration within “Four Weddings and a Funeral,” completed with a branded veil, a bride mentioning Hotels.com during her vows, and even Hotels.com mascot Captain Obvious as the wedding-reception DJ. As brand integrations go, it was close to perfect. Transparent and self aware w…
finalist
#Travelarge - Travelodge by Wyndham
Since first opening its doors in 1940, Travelodge has built awareness around its strong west coast-focused footprint while expanding into markets throughout the United States. With over 330 properties and 75% of locations within an hour of national parks, Travelodge has a strong value proposition for guests—enabling them to reach new heights, new …
finalist
audience
Marriott Ambassadors Let Their Minds Travel
Marriott Hotels is the flagship brand of the largest hotel company in the world, with over 600 locations around the globe. But even with industry-leading awareness, we’ve been losing relevance and consideration among travelers (especially millennials) due to aging properties and an outdated brand image. In order to be relevant again, we needed to …
finalist
You’re Invited! Real-Time Exclusive Experiences
Marriott International's social marketing command center, M Live, was looking to enhance our Marriott Bonvoy members’ experience in real-time, while staying at our hotels, in unique and memorable ways on social media.  M Live leveraged its unique “Surprise + Delight” capabilities to identify members, stemming from public geotagged property soci…

Nominees

#DCmoments Food Guides
Our #DCmoments Food Guides were designed as a unique digital amenity allowing existing and prospective guests to uncover the distinctive and ultimate food destinations in the locations surrounding our iconic hotels. Motivated primarily by our guest-centric focus, our #DCmoments Food Guides were established as an innovative extension to our guests’ hotel exp…
Aqua-Aston Hospitality’s #ShareTheAloha Campaign Celebrates 70-Years of Sustainable Tourism
As one of Hawaii’s largest hotel management companies, Aqua-Aston Hospitality (AAH) has overcome obstacles once positioned as detrimental - including revenue dips during shoulder seasons and a subscription decline to its A-List loyalty program. As an immediate call-to-action, AAH combatted this revenue downturn by introducing a brand-wide initiative using i…
Hampton by Hilton: Great Hair Day
The challenge for any hotel brand today is to stand out and be remembered in the crowded and competitive travel category. In social, it’s even harder. The competition isn’t just comparable hotel brands, it’s everything and anything that cycles through your feed: meme accounts, travel influencers and bold new upstart brands all vying for user’s attention.  …
La Quinta Means Business-Social Media Campaign
With over 900 locations, La Quinta’s brand awareness is pretty significant. Unfortunately, despite high awareness, familiarity is one of the biggest barriers for consideration. We knew we had to close the gap by showing business travelers what La Quinta stands for and why we are the right brand for them. Additionally, La Quinta was fairly new to the paid so…
Location is Everything: Draper James x The Tryall Club
Drive brand awareness and bookings for Jamaica’s The Tryall Club in target US markets through strategic partnership alignment. Leverage a lifestyle brand partner to develop new, owned assets that speak to the property design and showcase the destination through an editorial lens.   
Rituals Roadtrip with Annabelle Fleur
Our Rituals are an integral part of the St. Regis brand and are at the heart of an exquisite stay. Today, we celebrate four rituals — Sabrage as part of the Evening Ritual, the Bloody Mary Ritual, the Afternoon Tea Ritual, and Midnight Supper — each a modern articulation of timeless tradition and an opportunity to invite guests to experience our enduring le…
Rosewood Limited Edition
Where do you go when you have no limits? Our Limited Edition campaign, featuring Rosewood’s annual collection of carefully curated experiences, invited travelers to embark on once-in-a-lifetime journeys spanning Asia, Europe, and the Americas. Showcased as 13 individual films, these transformative encounters introduce guests to global insiders—from award-wi…
The Soneva Tastemaker Series
The Soneva Tastemakers campaign invited guests to experience a rare behind-the-scenes glimpse into life in our bustling kitchens at Soneva Fushi and Soneva Jani in the Maldives, and Soneva Kiri in Thailand. The campaign aimed to shine a light on our resorts’ very own culinary heroes – honouring those talented, hard-working chefs and sommeliers whose passion…
Trademark Collection by Wyndham Embracing Character
About Trademark Collection by Wyndham Launched in 2017, Trademark Collection is a soft-branded network of upper midscale, independent hotels in urban and resort locations across the U.S., Canada, EMEA and LATAMC. Just as no two travelers are alike, Trademark Collection hotels are equally distinctive. Each property retains its own name, logo, brand ide…
Wingate by Wyndham #ByDayByNight
Situational Analysis: Moving fast for business or enjoying time away before their world ramps up again, Wingate by Wyndham hotels strive to support guests’ need for balancing work, life and everything in between so they can be ready for what’s next. With a footprint of ~164 hotels in North America, we were looking to raise Wingate's visibility and humani…