12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Hospitality

Hotels, home-sharing and home rental companies are eligible for this award. Objectives may include gathering consumer trust, promotions and deals, loyalty programs and thought leadership in the hospitality space.

See previous winners and honorees here.

Finalists

finalist
#SponCon Vows
In August 2019, Hotels.com and Hulu partnered on a hilarious brand integration within “Four Weddings and a Funeral,” completed with a branded veil, a bride mentioning Hotels.com during her vows, and even Hotels.com mascot Captain Obvious as the wedding-reception DJ. As brand integrations go, it was close to perfect. Transparent and self aware w…
finalist
#Travelarge - Travelodge by Wyndham
Since first opening its doors in 1940, Travelodge has built awareness around its strong west coast-focused footprint while expanding into markets throughout the United States. With over 330 properties and 75% of locations within an hour of national parks, Travelodge has a strong value proposition for guests—enabling them to reach new heights, new …
finalist
DoubleTree by Hilton: Cookies in Space
The objective of Cookies in Space was to build awareness of DoubleTree by Hilton as a forward-thinking brand focused on the future of hospitality. This furthered our commitment to innovation in hospitality on Earth and beyond by sending our global symbol of hospitality, the signature DoubleTree chocolate chip cookie, to the international Space Sta…
finalist
Marriott Ambassadors Let Their Minds Travel
Marriott Hotels is the flagship brand of the largest hotel company in the world, with over 600 locations around the globe. But even with industry-leading awareness, we’ve been losing relevance and consideration among travelers (especially millennials) due to aging properties and an outdated brand image. In order to be relevant again, we needed to …
finalist
W Hotels Room Service Mukbang
In 2020, it’s getting increasingly difficult for brands to stand out and stand for something. As the original hotel brand to steal the scene during the beige-age era of hospitality, W leveraged their disruptor mindset as it sought to promote the recent multimillion-dollar renovation of their property in Washington D.C. The brand set out to brea…
finalist
You’re Invited! Real-Time Exclusive Experiences
Marriott International's social marketing command center, M Live, was looking to enhance our Marriott Bonvoy members’ experience in real-time, while staying at our hotels, in unique and memorable ways on social media.  M Live leveraged its unique “Surprise + Delight” capabilities to identify members, stemming from public geotagged property soci…

Nominees

#DCmoments Food Guides
Our #DCmoments Food Guides were designed as a unique digital amenity allowing existing and prospective guests to uncover the distinctive and ultimate food destinations in the locations surrounding our iconic hotels. Motivated primarily by our guest-centric focus, our #DCmoments Food Guides were established as an innovative extension to our guests’ hotel exp…
Aqua-Aston Hospitality’s #ShareTheAloha Campaign Celebrates 70-Years of Sustainable Tourism
As one of Hawaii’s largest hotel management companies, Aqua-Aston Hospitality (AAH) has overcome obstacles once positioned as detrimental - including revenue dips during shoulder seasons and a subscription decline to its A-List loyalty program. As an immediate call-to-action, AAH combatted this revenue downturn by introducing a brand-wide initiative using i…
Hampton by Hilton: Great Hair Day
The challenge for any hotel brand today is to stand out and be remembered in the crowded and competitive travel category. In social, it’s even harder. The competition isn’t just comparable hotel brands, it’s everything and anything that cycles through your feed: meme accounts, travel influencers and bold new upstart brands all vying for user’s attention.  …
La Quinta Means Business-Social Media Campaign
With over 900 locations, La Quinta’s brand awareness is pretty significant. Unfortunately, despite high awareness, familiarity is one of the biggest barriers for consideration. We knew we had to close the gap by showing business travelers what La Quinta stands for and why we are the right brand for them. Additionally, La Quinta was fairly new to the paid so…
Location is Everything: Draper James x The Tryall Club
Drive brand awareness and bookings for Jamaica’s The Tryall Club in target US markets through strategic partnership alignment. Leverage a lifestyle brand partner to develop new, owned assets that speak to the property design and showcase the destination through an editorial lens.   
Rituals Roadtrip with Annabelle Fleur
Our Rituals are an integral part of the St. Regis brand and are at the heart of an exquisite stay. Today, we celebrate four rituals — Sabrage as part of the Evening Ritual, the Bloody Mary Ritual, the Afternoon Tea Ritual, and Midnight Supper — each a modern articulation of timeless tradition and an opportunity to invite guests to experience our enduring le…
Rosewood Limited Edition
Where do you go when you have no limits? Our Limited Edition campaign, featuring Rosewood’s annual collection of carefully curated experiences, invited travelers to embark on once-in-a-lifetime journeys spanning Asia, Europe, and the Americas. Showcased as 13 individual films, these transformative encounters introduce guests to global insiders—from award-wi…
The Soneva Tastemaker Series
The Soneva Tastemakers campaign invited guests to experience a rare behind-the-scenes glimpse into life in our bustling kitchens at Soneva Fushi and Soneva Jani in the Maldives, and Soneva Kiri in Thailand. The campaign aimed to shine a light on our resorts’ very own culinary heroes – honouring those talented, hard-working chefs and sommeliers whose passion…
Trademark Collection by Wyndham Embracing Character
About Trademark Collection by Wyndham Launched in 2017, Trademark Collection is a soft-branded network of upper midscale, independent hotels in urban and resort locations across the U.S., Canada, EMEA and LATAMC. Just as no two travelers are alike, Trademark Collection hotels are equally distinctive. Each property retains its own name, logo, brand ide…
Wingate by Wyndham #ByDayByNight
Situational Analysis: Moving fast for business or enjoying time away before their world ramps up again, Wingate by Wyndham hotels strive to support guests’ need for balancing work, life and everything in between so they can be ready for what’s next. With a footprint of ~164 hotels in North America, we were looking to raise Wingate's visibility and humani…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.