THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 12th Annual Shorty Awards

Lyft - Giving Strangers A Lyft in Miami ft. Will Smith

Entered in Video

About this entry

Lyft expands its “Undercover” campaign by ‘pulling the mask off’ and placing unsuspecting passengers front and center with Bad Boys for Life star Will Smith. The result is a hilarious viral video that garnered millions of views and captured unsuspecting passengers' real reactions to seeing the star in person.

Media

Video for Lyft - Giving Strangers A Lyft in Miami ft. Will Smith

Entrant Company / Organization Name

Tool, Lyft

Entry Credits