WINNERS WILL BE ANNOUNCED AT THE DIGITAL CEREMONY ON MAY 3RD! SUBSCRIBE TO WATCH!

12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

When They See Us - Room to Room

Finalist in Art Direction, Medium-Length Video

Entered in Video

Objective

When They See Us tells the true story of five boys ages 14-16, known as the Central Park Five, who were wrongly convicted of an unspeakable crime through coerced confessions and a prejudicial criminal justice system, all brought to life by Academy Award Nominee Ava DuVernay. A limited series like this deserved a standout introduction piece that would instantly impact social conversation through an emotional hook, while also maintaining the premium look that the show’s high caliber creators envisioned.

Strategy

Filmed in a single seamless shot using slidable walls, lighting effects and then intricate compositing techniques, the Room to Room date announcement follows Antron, the youngest of the Central Park Five, and as his world quickly and dramatically changes from the safety of his home to the stark cold reality of being in the system where he is surrounded by four other boys he has never met, but will impact his life forever. As the piece plays, audio cues from the series highlight more of the story that’s unfolding - the unfortunate truth that we know the boys faced when dealing with the law.

Results

The piece garnered over 2.4M views when debuted online and was praised by top tier press like Essence, The Root, High Snobiety, and more iconic celebrities including Oprah, Colin Kaepernick, Jordan Peele, and JJ Abrams. The show was later nominated for 16 Emmys, winning one, and helped to reignite the conversation around criminal justice system.

Media

Video for When They See Us - Room to Room

Produced by

hi5.agency, Netflix

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.