13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

From the 12th Annual Shorty Awards Best use of Medium-Length Video

This award honors the most effective and creative use of short form video by a brand, agency or organization in a social media marketing campaign. Videos must be 1-2 minutes in length to qualify.

See previous winners and honorees here.

Winner

Medium-Length Video
winner
Mobile Stationary Bike
On April Fool's Day 2019, Planet Fitness took on the notion that in-home workouts serve as convenient alternatives to gym memberships by calling out the absurd truth that many believe. In-home workouts might seem like an affordable, convenient solution, but in reality, they’re a hot mess. From finding a space, to finding the money, to finding the …

Finalists

Medium-Length Video
finalist
1917: Filmmakers World
The filming of 1917 was a technical achievement. Long takes and elaborately choreographed moving camera shots give the effect of one continuous take, while the directing style immerses viewers in the journey. Our goal was to create buzz around the film’s incredible technical accomplishments prior to the wide release. 
Medium-Length Video
finalist
NURSES4NYC-Heal The City, Build A Career
At NYC Health + Hospitals, more than 8,000 dedicated nurses provide care in public hospitals, neighborhood health centers, nursing homes and the city's jails. Our goal was to showcase the compassion and grit of NYC's public health system nurses and boost recruitment to expand the nursing force in high-need areas of ambulatory care, emergency rooms…
Medium-Length Video
finalist
Special Olympics: We Choose To Rise
How many of you have watched the Olympic Games? I think most people would put their hand up to this, yet, how many have seen the Special Olympics? Special Olympics is a global movement, changing lives of people with intellectual disabilities. This is not just the Special Olympics, it’s anopportunity to make a change, whereby every person no matter…
Medium-Length Video
finalist
The Bitter Bond
Born Free are a charity dedicated to ensuring animals are born free and stay wild. They came to us with a problem: it’s not widely known that most lions in South Africa aren’t born free, they’re raised in captivity and exploited for profit at every stage of their lives. The harsh reality is that keepers charge tourists to hug and take photos with …
Medium-Length Video
finalist
audience
When They See Us - Room to Room
When They See Us tells the true story of five boys ages 14-16, known as the Central Park Five, who were wrongly convicted of an unspeakable crime through coerced confessions and a prejudicial criminal justice system, all brought to life by Academy Award Nominee Ava DuVernay. A limited series like this deserved a standout introduction piece that wo…

Nominees

Medium-Length Video
Approachable Snowman
Every year, Constant Contact creates a holiday-themed “thank you” video to send to our customers. But this year, we wanted to find a way to give our customers a feel-good message while also showcasing all of the innovative features we debuted in 2019 that could help them improve their online marketing.
Medium-Length Video
DreamWorks Animation 25th Anniversary
Our goal was to celebrate the 25th Anniversary of DreamWorks Animation by creating a moving, elevated campaign to bridge our past, present and future.
Medium-Length Video
FreeWheel's Now You Can
Through the Now You Can brand campaign, our goal was to establish FreeWheel as the most valuable TV advertising partner for buyers and sellers in the industry. Our company has transformed from being a well-known ad server for video publishers, to an industry leader that powers the buying and selling of TV advertising in a leading marketplace. We aimed to…
Medium-Length Video
La Próxima Generación
Continuing the LA Tourism Board's inclusive message of "Everyone is Welcome," we enlisted Bricia Lopez, co-owner of the James Beard Award winning Oaxacan restaurant, Guelaguetza, to help tell the generational story of LA's diverse culinary scene. As the host of "La Próxima Generación," Bricia interviewed three of her fellow next generation restaurateurs: Gi…
Medium-Length Video
Letters From Apollo
GE has a long legacy of progress & innovation, solving problems in energy, healthcare, & aviation: from the first lightbulb to America's first jet engine. But maintaining the legacy of a 125+ year old company has its ups and downs and the last few years for GE have been specifically tough. It has faced hurdles in energy markets, criticism from wall street, …
Medium-Length Video
Lucifer - Welcome to Netflix
Much like Lucifer, who was banished to the depths of hell, the show bearing his name was dealt a similar fate when it was canceled by FOX. However, like a phoenix rising from its ashes, Lucifer found new life. We then were tasked to announce Lucifer was not only saved from the outcry of fans but found its new home on a new platform: Netflix.
Medium-Length Video
On Becoming A God In Central Florida: FAM Infomercial
On Becoming a God in Central Florida follows Krystal Stubbs, a minimum-wage water park employee who lies her way up the ranks of Founders American Merchandise (FAM) — the cultish, multi-level marketing scheme that drove her to ruin in the first place, run by the powerful Obie Garbeau II. To support the series launch, we challenged ourselves to market and pr…
Medium-Length Video
Orange is the New Black - Orange Anthem
After seven seasons, Orange is the New Black was coming to its end and Netflix needed the perfect way to announce the final date of release. 
Medium-Length Video
Pokémon Detective Pikachu: Casting
The world of Pokémon is filled with a variety of characters, some well-known in the pop culture world, but many that needed an introduction to the broader audience. We had to create a way to introduce and re-introduce the main characters of Pokémon Detective Pikachu in a unique way.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.