THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 12th Annual Shorty Awards Best use of Medium-Length Video

This award honors the most effective and creative use of short form video by a brand, agency or organization in a social media marketing campaign. Videos must be 1-2 minutes in length to qualify.

See previous winners and honorees here.

Winner

Medium-Length Video
winner
Mobile Stationary Bike
On April Fool's Day 2019, Planet Fitness took on the notion that in-home workouts serve as convenie…

Finalists

Medium-Length Video
finalist
1917: Filmmakers World
The filming of 1917 was a technical achievement. Long takes and elaborately choreographed moving ca…
Medium-Length Video
finalist
NURSES4NYC-Heal The City, Build A Career
At NYC Health + Hospitals, more than 8,000 dedicated nurses provide care in public hospitals, neigh…
Medium-Length Video
finalist
Special Olympics: We Choose To Rise
How many of you have watched the Olympic Games? I think most people would put their hand up to this…
Medium-Length Video
finalist
The Bitter Bond
Born Free are a charity dedicated to ensuring animals are born free and stay wild. They came to us …
Medium-Length Video
finalist
audience honor
When They See Us - Room to Room
When They See Us tells the true story of five boys ages 14-16, known as the Central Park Five, who …

Nominees

Medium-Length Video
Approachable Snowman
Every year, Constant Contact creates a holiday-themed “thank you” video to send to our customers. B…
Medium-Length Video
DreamWorks Animation 25th Anniversary
Our goal was to celebrate the 25th Anniversary of DreamWorks Animation by creating a moving, elevat…
Medium-Length Video
FreeWheel's Now You Can
Through the Now You Can brand campaign, our goal was to establish FreeWheel as the most valuable TV…
Medium-Length Video
La Próxima Generación
Continuing the LA Tourism Board's inclusive message of "Everyone is Welcome," we enlisted Bricia Lo…
Medium-Length Video
Letters From Apollo
GE has a long legacy of progress & innovation, solving problems in energy, healthcare, & aviation: …
Medium-Length Video
Lucifer - Welcome to Netflix
Much like Lucifer, who was banished to the depths of hell, the show bearing his name was dealt a si…
Medium-Length Video
On Becoming A God In Central Florida: FAM Infomercial
On Becoming a God in Central Florida follows Krystal Stubbs, a minimum-wage water park employee who…
Medium-Length Video
Orange is the New Black - Orange Anthem
After seven seasons, Orange is the New Black was coming to its end and Netflix needed the perfect w…
Medium-Length Video
Pokémon Detective Pikachu: Casting
The world of Pokémon is filled with a variety of characters, some well-known in the pop culture wor…