12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Pokémon Detective Pikachu: Casting

Entered in Medium-Length Video

Objective

The world of Pokémon is filled with a variety of characters, some well-known in the pop culture world, but many that needed an introduction to the broader audience. We had to create a way to introduce and re-introduce the main characters of Pokémon Detective Pikachu in a unique way.

Strategy

Our “Casting Sneak Peak” was a fun and engaging way to bring the Pokémon characters to life for those who were just meeting them for the first time. Framing the video around a casting call allowed us to visit multiple characters in a medium-length video without overwhelming fans. Intercutting the casting call with clips from the film teased how these characters would come alive, all the while generating excitement amongst hardcore fans of the franchise by showcasing the detailed characteristics of each one.

Results

23,044,573 views as of January 31.

Media

Video for Pokémon Detective Pikachu: Casting

Produced by

Trailer Park, Warner Bros. Pictures

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.