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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 12th Annual Shorty Awards

NURSES4NYC-Heal The City, Build A Career

Finalist in Medium-Length Video

About this entry

At NYC Health + Hospitals, more than 8,000 dedicated nurses provide care in public hospitals, neighborhood health centers, nursing homes and the city's jails. Our goal was to showcase the compassion and grit of NYC's public health system nurses and boost recruitment to expand the nursing force in high-need areas of ambulatory care, emergency rooms and home care.

 Several factors shaped our decision to create a high profile nursing recruitment campaign. 

With knowledge of recruitment needs and awareness of strong presence of nurses on social media, our Communications and Marketing team created and launched NURSES4NYC, a multi-platform recruitment campaign to attract nurses and showcase the unique role of nurses in the public health system. 

Goals

Why does this entry deserve to win?

Video Strategy: A Day in the Life of an NYC Nurse

To showcase the dedication of public hospital nurses and their work on the front lines of health in New York City's toughest communities, NYC Health + Hospitals partnered with the Bronx Documentary Center to produce three mini-documentary style videos focused on three different nurses.

The nurses included:

Videographer Giacomo Francia spent several days with each nurse on the job and in their homes for a complete video portrait. Videos were posted on YouTube, Twitter, Facebook, Instagram and also utilized on the health system's intranet and internal communication platforms. 

The NURSES4NYC Campaign and the videos were launched in the first week of May 2019, during National Nurses Week when nurses are prominently featured in press and social media.

 

Results

Our social media campaign for May 2019  achieved these results:

Video Views

2.3K Twitter views

4.0K Facebook views

2.4K YouTube Views

8.7K Total Views

Since the campaign launched, our health system received nearly 600 resumes submitted through the NURSES4NYC website.

In addition, the health system hired more than 1,100 new nurses, ensuring high quality care to the people of New York City.

Media

Video for NURSES4NYC-Heal The City, Build A Career

Produced by

NYC Health + Hospitals

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.