12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

1917: Filmmakers World

Entered in Medium-Length Video

Objective

The filming of 1917 was a technical achievement. Long takes and elaborately choreographed moving camera shots give the effect of one continuous take, while the directing style immerses viewers in the journey. Our goal was to create buzz around the film’s incredible technical accomplishments prior to the wide release. 

Strategy

To put the film’s technical achievements on full display, we went on set to capture the beauty of the process. As part of a suite of assets, this medium-length video showcases a side-by-side comparison of the scene from the film in which our lead character George MacKay leaves the trenches to run across an open battlefield. This piece serves to highlight the monumental amount of planning and precise choreography by Director/Writer Sam Mendes, Cinematographer Roger Deakins and the rest of the cast and crew for this intense moment. This exclusive behind-the-scenes look at intricate filmmaking was released during the week of the wide theatrical premiere, multiplying the positive word-of-mouth and critical acclaim chatter since the movie’s limited release. 

Results

​​​​​​226,012 views on Instagram as of Jan 21

Media

Video for 1917: Filmmakers World

Produced by

Trailer Park, Universal Pictures

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.