12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

DreamWorks Animation 25th Anniversary

Entered in Medium-Length Video

Objective

Our goal was to celebrate the 25th Anniversary of DreamWorks Animation by creating a moving, elevated campaign to bridge our past, present and future.

Strategy

This video is the heart and soul of the campaign that kicked off the social media and press blitz including screenings, film festival exhibits, a retrospective panel, and International stunts.

Results

This video was highly successful in elevating our brand and celebrating DreamWorks Animation’s 25 years of storytelling from Shrek to She-Ra.

In addition to its 625k views across Facebook, Twitter and YouTube, the campaign also helped generate press surrounding our anniversary including Hollywood Reporter’s “DreamWorks Animation Turns 25: A Fairy Tale Like You've Never Seen" and Variety’s “DreamWorks Nurtures Female Talent Frame By Frame” profiling women directors who have been leading the way since the studio's founding.

The campaign also inspired a 100,000 dominoes homage video with over 170k views on YouTube.

Media

Video for DreamWorks Animation 25th Anniversary

Produced by

DreamWorks Animation

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.