13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 12th Annual Shorty Awards Best use of Short Form Video

This award honors the most effective and creative use of short form video by a brand, agency or organization in a social media marketing campaign. Videos must be less than an a minute in length to qualify.

See previous winners and honorees here.

Finalists

finalist
gold
See the Game Differently
Oakley was planning a HUGE announcement. They were about to become the official on-field partner for all visors and sunglasses in the NFL and they needed to make a splash.  Their goal was to increase awareness of the partnership and create an association between the NFL and Oakley. In addition, they wanted to highlight their PRIZM technology wh…
finalist
60 Second Docs
Our objective is to expose a new generation of audiences to the documentary genre on social media by creating short-form, high-impact, original documentaries. Through these, our objective has been developing a highly engaged audience across distribution channels, garnering viewership, community and brand awareness. Additionally, our objective is t…
finalist
Chewy Channel
HARIBO is the world's leading manufacturer of gummi products and the original inventor of the gummi bear. Well-known around the world, HARIBO has strategically grown quickly in the U.S. since 2015 but continues to be on a brand awareness journey. Chewy Channel set out to engage more consumers with the brand through something they already do – play…
finalist
Mini-Mock: Shower Drain Hair Artist
To drive views and engagements, get laughs, and turn a couple of stomachs. The shower drain hair artist stopped the scroll and allowed Brandon Rogers to be his larger-than-life self on a more relatable scale.
finalist
audience
Nad & Tad
Testicular cancer is the most common cancer in males ages 15-34, yet most guys this age aren’t aware of it, or of the importance of doing a monthly self-exam. Screenings are not part of an annual physical, and even among doctors, the subject isn’t top of mind. With testicular cancer rates on the rise, it was time to have a ballsy conversation.

Nominees

#ShareYourBlessings - Ramadan Campaign
Showcase ENOC as a brand that cares about traditions and values of the UAE Highlight ENOC’s dedication to fueling the UAE both spiritually and physically Show ENOC’s commitment to the virtues of Ramadan and how it relates to the public
American Gods Motion Posters
American Gods brings to life the beloved text from Neil Gaiman to a fantastical feast for the eyes and with a cast as epic as the story itself. Because the original story lends itself to such brilliant retelling as a series on STARZ, we knew that the marketing should reflect that dynamic tale in every way possible. Content for American Gods Season 2 needed …
Hamptons
2019 marked the 70th anniversary of the Advertising & Design Club of Canada (ADCC). Since 1949, the club has celebrated the best creative work in Canada through the annual ADCC Awards, Canada’s oldest and most prestigious creativity-focused award show. This live event is attended by hundreds of advertising and design professionals. The ask was to create a v…
Lose Your Veginity
The plant-based food category has exploded with new competitors like Impossible and Beyond Meat. But despite this enthusiasm for the category — original innovator MorningStar Farms was getting lost in the crowd. The challenge for the brand was to regain its share of voice and raise its profile among consumers, making MorningStar Farms a key player in the pl…
Power Who Shot Ghost Suspect Motive Spots
Following the reveal of Power's midseason cliffhanger, in which the main character Ghost was shot by one of seven suspects, we wanted to keep fans engaged and guessing as they waited to find out who pulled the trigger.
Rockettes x Dance Series 2019
The goal of the Rockettes Dance Video Series was to expand brand relevancy and drive follower growth in the offseason for a traditionally holiday-focused brand. This out-of-season initiative focused on showcasing the Rockettes precision dance talent in genres outside of what they are typically associated with, their physical strength, and their sense of …
Russian Doll - Date Announce
To announce the launch date of Russian Doll—Netflix's new existential comedy about a woman who falls (literally) into a Groundhog Day cycle of dying and ending back in the same place on the same day—we wanted to bring to life the metaphor of the show’s title by actually using a Russian doll.
Russian Doll - Trippy Loops
Russian Doll was Netflix’s new existential comedy about a woman who falls (literally) into a Groundhog Day cycle where no matter how many times she dies, she ends up back in the same place on the same day. And it needed an Instagram account filled with content that embraced the repetition in the series without boring our audience. All in a trippy style that…
See Yourself At Google
Nobody should feel that a job at Google is out of reach, which is exactly why we partnered with the tech giant to create a video that invited applicants from all over the world to see themselves at Google. The goal was ultimately to diversify the firm’s applicant pool both in terms of talent and personal identity.
Shameless Cold Opens
In tapping into our large Shameless fanbase, we concerted our digital marketing efforts to shamelessly reinforce that the newest season is back and can ONLY be found on SHOWTIME. We were able to build out our creative by prescribing to three main goals. We needed to continue to reinforce SHOWTIME attribution in touting messaging that the newest season was o…
Team Bose Holiday Animations
To create unique pieces of content that differentiate from what is traditionally featured across athlete and sports media social channels and demonstrate the amazing benefits of the Bose Noise Canceling Headphones 700.   
The Dead Girls Detective Agency
The Dead Girls Detective Agency was one of the first Snapchat Original series, walking uncharted ground from conception to release. We sought to not just make a great new show, but create a new kind of show: a supernatural teen soap built for mobile. That approach fueled the storytelling (crafting a bingeable, addictive mystery in 5 minute episodes) product…
The Science Behind Science Fiction: Alita Battle Angel
TE Connectivity is a global industrial technology leader working side by side with engineers around the globe, to enable today’s most revolutionary breakthroughs. Our challenge was to re-inspire the next generation of engineers with truly poignant, culturally-relevant content to create meaningful engagement and outsized awareness. As a brand with 75 years o…
Viking Quest
Real-life video meets 3-D animation in the 2019 edition of Viking Quest. The series, now in its fourth season, strives to playfully poke fun at pop culture, fan tradition and team rivalries. Year after year, the Minnesota Vikings gear up for 16 regular-season matchups. Each week, the team prepares to face a variety of unique opponents across the National Fo…
Welcome to the Party
Looking at the 2019 regular season schedule, all Eagles fans had the team's November 27th matchup circled on the calendar. The Week 11 game marked the first between the Philadelphia Eagles and the New England Patriots since the two teams battled it out in Super Bowl LII. With the opponent adding to the excitement of the game, it was clear this timing create…
Wingate by Wyndham #ByDayByNight
Situational Analysis: Moving fast for business or enjoying time away before their world ramps up again, Wingate by Wyndham hotels strive to support guests’ need for balancing work, life and everything in between so they can be ready for what’s next. With a footprint of ~164 hotels in North America, we were looking to raise Wingate's visibility and humani…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.