Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

From the 12th Annual Shorty Awards

Power Who Shot Ghost Suspect Motive Spots

Entered in Short Form Video

About this entry

Following the reveal of Power's midseason cliffhanger, in which the main character Ghost was shot by one of seven suspects, we wanted to keep fans engaged and guessing as they waited to find out who pulled the trigger.

Why does this entry deserve to win?

Specifically created for social using special footage of cast, carefully selected soundbites from past seasons, and custom designed dynamic text, the Who Shot Ghost suspect motive videos served to remind audiences of the key motivations each suspect had for shooting Ghost in a new attention-grabbing way. To encourage participation and incite debate, fans were also encouraged to sound off on who they thought the shooter was in the comments sections of each video post, using the hashtag #WhoShotGhost.

Results

The motive videos garnered over 4 million views across Facebook, Instagram, and Twittter, and over 16K comments from passionate fans who wanted to participate in the conversation.The videos served to sustain fan excitement and engagement as fans eagerly awaited Power's return and the reveal of the shooter. 

Because of their success on Power's social platforms, the videos were used as part of the series' out of home campaign, appearing in Times Square on New Years Eve. 

Media

Entrant Company / Organization Name

STARZ

Links

Entry Credits