Testicular cancer is the most common cancer in males ages 15-34, yet most guys this age aren’t aware of it, or of the importance of doing a monthly self-exam. Screenings are not part of an annual physical, and even among doctors, the subject isn’t top of mind. With testicular cancer rates on the rise, it was time to have a ballsy conversation.
Launched during Testicular Cancer Awareness Month, and in partnership with The Testicular Cancer Foundation, the “Get In Touch With Your Testes” campaign featured two animated testicles, Nad & Tad. The centerpiece of the campaign was a self-exam video in which Nad & Tad educated guys on the symptoms of testicular cancer, and showed them, step-by-step, how to check for it.
Working with famed animators, Aardman Nathan Love, we designed Nad & Tad to be a silly but instantly recognizable representation of men’s balls, which helped to quickly disarm the viewer, and put a smile on his face.
To make sure our message stuck, we set it to music. With sing-along text appearing on-screen and lyrics that rhymed “scrotum” with “hold ‘em,” we turned a set of prescriptive instructions into a catchy song you just can’t get out of your head, which was our ultimate goal.
Launched during Testicular Cancer Awareness Month, and in partnership with The Testicular Cancer Foundation, the “Get In Touch With Your Testes” campaign featured two animated testicles, Nad & Tad. The centerpiece of the campaign was a self-exam video in which Nad & Tad educated guys on the symptoms of testicular cancer, and showed them, step-by-step, how to check for it.
Working with famed animators, Aardman Nathan Love, we designed Nad & Tad to be a silly but instantly recognizable representation of men’s balls, which helped to quickly disarm the viewer, and put a smile on his face.
To make sure our message stuck, we set it to music. With sing-along text appearing on-screen and lyrics that rhymed “scrotum” with “hold ‘em,” we turned a set of prescriptive instructions into a catchy song you just can’t get out of your head, which was our ultimate goal.
Within the span of just a few weeks, and with no media spend, the campaign took off. With a reach of 51,000 and over 1,000 comments, likes, and shares in the first month alone, it was clear Nad & Tad were entering true baller status with our audience. Our self-exam video racked up over 12K views across channels.
Influencers, ranging from health advocates to testicular cancer survivors, enthusiastically embraced Nad & Tad, republishing the video for their own audiences. We even saw a few local politicians weigh in.
By using humor to bring awareness to a life-threatening condition, we were able to capture guys’ attention and get them interacting with their nuts in a way that will help save lives.
