12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Nad & Tad

Entered in Instructional, Social Good Campaign, Short Form Video

Objective

Testicular cancer is the most common cancer in males ages 15-34, yet most guys this age aren’t aware of it, or of the importance of doing a monthly self-exam. Screenings are not part of an annual physical, and even among doctors, the subject isn’t top of mind. With testicular cancer rates on the rise, it was time to have a ballsy conversation.

Strategy

 

Launched during Testicular Cancer Awareness Month, and in partnership with The Testicular Cancer Foundation, the “Get In Touch With Your Testes” campaign featured two animated testicles, Nad & Tad. The centerpiece of the campaign was a self-exam video in which Nad & Tad educated guys on the symptoms of testicular cancer, and showed them, step-by-step, how to check for it.

 

Working with famed animators, Aardman Nathan Love, we designed Nad & Tad to be a silly but instantly recognizable representation of men’s balls, which helped to quickly disarm the viewer, and put a smile on his face.

 

To make sure our message stuck, we set it to music. With sing-along text appearing on-screen and lyrics that rhymed “scrotum” with “hold ‘em,” we turned a set of prescriptive instructions into a catchy song you just can’t get out of your head, which was our ultimate goal.

 

 

 

 

 

 

 

Launched during Testicular Cancer Awareness Month, and in partnership with The Testicular Cancer Foundation, the “Get In Touch With Your Testes” campaign featured two animated testicles, Nad & Tad. The centerpiece of the campaign was a self-exam video in which Nad & Tad educated guys on the symptoms of testicular cancer, and showed them, step-by-step, how to check for it.

Working with famed animators, Aardman Nathan Love, we designed Nad & Tad to be a silly but instantly recognizable representation of men’s balls, which helped to quickly disarm the viewer, and put a smile on his face.

To make sure our message stuck, we set it to music. With sing-along text appearing on-screen and lyrics that rhymed “scrotum” with “hold ‘em,” we turned a set of prescriptive instructions into a catchy song you just can’t get out of your head, which was our ultimate goal.

 

 

 

 

 

 

Results

Within the span of just a few weeks, and with no media spend, the campaign took off.  With a reach of 51,000 and over 1,000 comments, likes, and shares in the first month alone, it was clear Nad & Tad were entering true baller status with our audience. Our self-exam video racked up over 12K views across channels.

Influencers, ranging from health advocates to testicular cancer survivors, enthusiastically embraced Nad & Tad, republishing the video for their own audiences. We even saw a few local politicians weigh in. 

By using humor to bring awareness to a life-threatening condition, we were able to capture guys’ attention and get them interacting with their nuts in a way that will help save lives.

Media

Video for Nad & Tad

Produced by

Patients & Purpose

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.