12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.


Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Instructional Video

This award honors the most creative use of instructional video in a social media marketing campaign.

See previous winners and honorees here.


Fenty Beauty Tutorial Tuesdays With Rihanna
At Fenty Beauty, it's important that we utilize video content to demonstrate to our users how to use our products, but with so much content being produced online, we knew we had to cut through all the noise and come up with an engaging way to entertain people while educating our audience about Fenty Beauty.  So we thought, who better to teach '…
Judgement Free Generation - Exercise Kindness
The Judgement Free Generation® is Planet Fitness’ philanthropic initiative designed to combat the judgement and bullying faced by today’s youth by creating a culture of kindness and inclusion. Bullying has become an all-too-common issue in today’s society. Studies show that about 1 in 5 students ages 12 – 18 have experienced bullying nationwide…
Nad & Tad
Testicular cancer is the most common cancer in males ages 15-34, yet most guys this age aren’t aware of it, or of the importance of doing a monthly self-exam. Screenings are not part of an annual physical, and even among doctors, the subject isn’t top of mind. With testicular cancer rates on the rise, it was time to have a ballsy conversation.
Rim Lighting For Portraits: Take and Make Great Photography with Gavin Hoey
At Adorama, we’re on a mission to equip your creativity by giving creators the gear, tools, and knowledge they need to elevate their passions and grow their businesses. Along with Gavin Hoey, a freelance photographer and educator who has been capturing people and locations for years, we’ve set out to simplify and problem solve the biggest question…
START HERE - with Al Jazeera
Confused, overwhelmed or out of touch with the news? START HERE with Al Jazeera is your go-to source to re-engage in important global conversations. Audiences are lost in today’s vast news cycle of complicated, fast-moving stories. Al Jazeera English cuts through it all to set out what’s going on and why it matters in a new digital series START…
Yeah, Bleach Does That.
Clorox Bleach is iconic. It’s long been trusted by consumers to tackle hardcore messes in high-stakes situations. But its perception as the nuclear option of household cleaners was alienating Millennials. They were afraid of it, and they were unsure of how or when to use it. We needed to shift the perception from fear to confidence. 


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.