THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 12th Annual Shorty Awards Best Instructional Video

This award honors the most creative use of instructional video in a social media marketing campaign.

See previous winners and honorees here.

Winner

Instructional
winner
Yeah, Bleach Does That.
Clorox Bleach is iconic. It’s long been trusted by consumers to tackle hardcore messes in high-stak…

Finalists

Instructional
finalist
gold honor
audience honor
START HERE - with Al Jazeera
Confused, overwhelmed or out of touch with the news? START HERE with Al Jazeera is your go-to sourc…
Instructional
finalist
Fenty Beauty Tutorial Tuesdays With Rihanna
At Fenty Beauty, it's important that we utilize video content to demonstrate to our users how to us…
Instructional
finalist
Judgement Free Generation - Exercise Kindness
The Judgement Free Generation® is Planet Fitness’ philanthropic initiative designed to combat the j…
Instructional
finalist
Nad & Tad
Testicular cancer is the most common cancer in males ages 15-34, yet most guys this age aren’t awar…
Instructional
finalist
Rim Lighting For Portraits: Take and Make Great Photography with Gavin Hoey
At Adorama, we’re on a mission to equip your creativity by giving creators the gear, tools, and kno…

Nominees

Instructional
Genesis + Donut Media “The Art of the Stunt”
What do you get when you combine three iconic movie stunts, two audacious teams and one high-octane…
Instructional
Rollins Rules
Taking stock of the many positive changes that are happening at LAX, we wanted to help travelers co…
Instructional
What's Cooking With Julie Chrisley
What’s Cooking With Julie Chrisley is a culinary video series hosted by Julie Chrisley, star of the…