The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 12th Annual Shorty Awards

Rim Lighting For Portraits: Take and Make Great Photography with Gavin Hoey

Finalist in Instructional


At Adorama, we’re on a mission to equip your creativity by giving creators the gear, tools, and knowledge they need to elevate their passions and grow their businesses. Along with Gavin Hoey, a freelance photographer and educator who has been capturing people and locations for years, we’ve set out to simplify and problem solve the biggest questions in photography.  

Hoey’s YouTube series, “Take and Make Great Photography with Gavin Hoey,” has been airing on AdoramaTV since 2012 and has amassed more than 1.8 million views. But it’s not just a standard tutorial show. Hoey takes viewers on a journey through all of the troubleshooting, instruction, and “how in the world did you do this?!” questions, all from his small home studio in the UK. 

With “Rim Lighting For Portraits,” we wanted to give viewers a quick and actionable solution to achieve those dramatic, low-key portraits that immediately catch people’s attention. 

But it doesn’t stop there. Hoey also takes it up a notch. Did you know you can get a perfect rim light on a bubble? Take on the challenge. We’ll show you how. 

Strategy and Execution

Hoey and Adorama not only keep viewers tuning in every 2 weeks for quick and inspiring tutorials, and instructional videos from beginner to expert levels, but also deliver actionable and hands-on information to help photographers hone their craft. 

AdoramaTV, which has produced video content for nearly a decade, has a dedicated viewership, always eager to learn more, pick up new tricks, and expand their photography knowledge. 

With the first half of the video, Hoey takes you through the basic setup — how to arrange your flash, meter it, and position the model — then brings in the added task. Blow a bubble and make it glow. Easy, no? You have the tools, the information, and the directions. It’s up to you to do the rest.


We set out to do two things with this video. First, we wanted to teach beginner to intermediate photographers just how to capture a gripping low-key image. Second, we wanted to elevate their talent with a special challenge and help them take things to the next level. 

Since the episode premiered, it’s been viewed more than 130,000 times and upvoted 6,400 times. It has 250 comments and growing, with many reiterating Gavin’s exact message and style: it’s information and easy-to-understand, and while being resourceful and creative. 


Video for Rim Lighting For Portraits: Take and Make Great Photography with Gavin Hoey

Entrant Company / Organization Name



Entry Credits