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Special Project

Special Project
From the 12th Annual Shorty Awards

What's Cooking With Julie Chrisley

Entered in Branded Series, Instructional, Long Form Video


What’s Cooking With Julie Chrisley is a culinary video series hosted by Julie Chrisley, star of the hit USA Network show, Chrisley Knows Best and passionate chef who has been cooking three meals a day for her family for the past twenty years. In this video series, America’s favorite matriarch invites fans into her kitchen as she whips up some of her favorite family recipes. From homecooked Chicken & Dumplings to a decadent Chocolate Chip Chew Bread, Julie’s recipes blend her southern roots with modern culinary trends, creating food that comforts the heart and feeds the soul. In season one of the video series, Julie invited her family into the kitchen to help her prepare each dish. For season two, Julie extended that invitation even further, also inviting Bluprint chefs Joshua John Russel and Virginia Willis into her kitchen to help her create healthier versions of her favorite family recipes.


This video series was created first and foremost for the fans of Chrisley Knows Best, to dish out exactly what they want—more Chrisley! – while also providing another entry point into the on-air series for new audiences. The inclusion of Bluprint chefs in four of the ten episodes in season two spiced up the series’ format and allowed What’s Cooking With Julie Chrisley to reach new fanbases and platforms.  

Strategy and Execution

In each episode of What’s Cooking With Julie Chrisley, Julie cooks one of her favorite family recipes while offering fans step-by-step tutorials and helping cooking tips for each dish. As Julie shares her treasured recipes, she recounts the personal stories and family memories that each one calls to mind; whether it’s the Punch Bowl Trifle Julie used to make for her church picnics growing up or the Carrot Cake that she baked for her husband Todd when they first started dating, each dish has a unique place in Julie’s heart and is a part of the Chrisley family tradition. In every episode, Julie is joined by a special guest—either a family member or Bluprint chef—who helps Julie prepare (and taste-test!) her delicious creations. Whether joined by her husband Todd who doesn’t like to get his hands dirty, her mother-in-law Nanny Faye who is always serving up no-nonsense realness, or the Bluprint chefs with whom she bonds over their shared Southern roots, as the food heats up…so do the antics. As a result, each snack-sized video offers a slice-of-life glimpse into the Chrisley household and feels like an extended scene straight out of Chrisley Knows Best… but with a delicious, culinary twist!  Watching the video series, fans can experience the warmth and heart of the Chrisley home and can genuinely feel like they’re hanging out in Julie’s kitchen.


USA Network strategically launched this web series while Chrisley Knows Best was on-air in order to capitalize on the traffic and attention the show was getting across multiple platforms. The web series was launched in its entirety on a custom landing page on, which also provided a gallery of ‘recipe cards’ that fans could share or save for future reference. For season two of the video series, this custom microsite was completely redesigned to encourage easier video binging and content filters were added so users could easily find the types of recipes they are seeking (ex: desserts, entrees, appetizers, sides, etc). The webisodes were also made available as short form on VOD and on the Chrisley Knows Best YouTube channel. The web series was promoted on-air with a custom promo and snipes as well as extensively on social media using custom video content, GIFs and exclusive BTS photography. The webseries also launched on Bluprint’s website, tapping into a new audience, new fanbases and a new platform, bringing more eyeballs than ever to the tasty series.



Within two months of launch, What’s Cooking With Julie Chrisley grew to become the top feature on the Chrisley Knows Best website and between the website and USA App, the series grew 52% between seasons one & two. Fans have devoured the series, shared the videos, tested Julie’s recipes in their own homes and now they’re asking for more! And who can blame them? There’s always something fun—and delicious—cooking with Julie Chrisley.


Entrant Company / Organization Name

USA Network