4th Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is on August 28th, 2019 at 11:59pm ET.

From the 11th Annual Shorty Awards Best Instructional Video

This award honors the most creative use of instructional video in a social media marketing campaign.

See previous winners and honorees here.

Finalists

finalist
Face Forward
FACE FORWARD was one of the first tutorial shows on Snapchat and our team pioneered the merging of narrative story telling with a tutorial format. The challenges that faced our team were not only figuring out how to create an optimized visual story telling language, but also establishing best practices for a tutorial Snapchat show. It was a chal...
finalist
audience
How to Make JoJo Siwa Unicorn Smoothie Bowls 🦄 & Rainbow-tie Pasta 🌈 | Summer Snackdown Ep. 4
Take educational snack tutorials and make them epically entertaining while simultaneously driving brand awareness and creating a general excitement for Nickelodeon YouTube and linear properties.
finalist
Magic For Humans: Pick a Show, Any Show
Netflix doesn't just launch titles - they take over verticals. So, when it came time to light the fuse on Magic For Humans, the platform's first foray into the world of magic we had one goal: get people to watch the show by, well, tricking them.
finalist
Samsung /make
Samsung needed to reach the next generation of mobile consumers. In a survey, 82% of U.S. teens said they owned an iPhone, and 86% said they thought their next phone would be an iPhone (Piper Jaffray, 2018). We needed to shift perception with Gen Z and get them to reconsider Galaxy.We had two goals:1. Change the way that Gen Z perceives Samsung2...
finalist
Shots & Swatches with Fenty Beauty
At Fenty Beauty, we've always delivered our products and content in funny and innovative ways. When we decided to lean in to YouTube in 2018, our objective was to create videos that not only instructed consumers on how to use our products, but also videos that really encapsulated our brand's essence that our audience could relate to. We also wan...

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards regular deadline is on august 28, 2019.