finalists for the shorty social good awards have been announced see finalists

4th Annual Shorty Social Good Awards Categories

Entries are now closed. Stay tuned for the finalist announcements in mid-October.

From the 11th Annual Shorty Awards

Magic For Humans: Pick a Show, Any Show

Finalist in Instructional

About this entry

Netflix doesn't just launch titles - they take over verticals. So, when it came time to light the fuse on Magic For Humans, the platform's first foray into the world of magic we had one goal: get people to watch the show by, well, tricking them.

Why does this entry deserve to win?

We partnered directly with Justin to create a Netflix-themed magic trick for the platform's brand accounts that had audiences gasping as they watched Justin guess the show they were thinking of from across social media. Justin, through the power of magic of course, instructed fans through a series of prompts to choose things that he couldn't possibly know only to find out that the magic was happening right through their screens as they all landed on Magic For Humans in the end.


With over 230K views and tons of amazed comments across social we had fans flocking to Netflix to watch the series - just like magic.


Video for Magic For Humans: Pick a Show, Any Show

Produced by, Netflix


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

THE SHORTY SOCIAL GOOD AWARDS winners will be announced at the ceremony On NOVEMBER 14TH.