WATCH THE SHOW DO IT!!!!

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Magic For Humans: Pick a Show, Any Show

Finalist in Instructional

Objective

Netflix doesn't just launch titles - they take over verticals. So, when it came time to light the fuse on Magic For Humans, the platform's first foray into the world of magic we had one goal: get people to watch the show by, well, tricking them.

Strategy

We partnered directly with Justin to create a Netflix-themed magic trick for the platform's brand accounts that had audiences gasping as they watched Justin guess the show they were thinking of from across social media. Justin, through the power of magic of course, instructed fans through a series of prompts to choose things that he couldn't possibly know only to find out that the magic was happening right through their screens as they all landed on Magic For Humans in the end.

Results

With over 230K views and tons of amazed comments across social we had fans flocking to Netflix to watch the series - just like magic.

Media

Video for Magic For Humans: Pick a Show, Any Show

Produced by

hi5.agency, Netflix

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.