Take educational snack tutorials and make them epically entertaining while simultaneously driving brand awareness and creating a general excitement for Nickelodeon YouTube and linear properties.
This weekly series not only keeps fans coming back every Saturday due to its normal posting cadence but provides enough time in between to allow hosts Xavier and Alyssa the opportunity to use fan comments from the previous installment to help guide the newest mystery snack ingredients.
The fourth installment of the "Summer Snackdown" series has garnered over 2.3 million minutes of watch time, 800K views, and has brought in over 1.2K subscribers.
