12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Rollins Rules

Entered in Travel & Tourism, Instructional, Spokesperson

Objective

Taking stock of the many positive changes that are happening at LAX, we wanted to help travelers coming in and out of LAX in 2020, so we enlisted one of our favorite world travelers, Henry Rollins, to share his tips for a seamless airport experience.

Strategy

The full video launched on YouTube in January with bite-sized episodes 1-5 released on @discoverLA social platforms everyday for a week.

Results

As a resident of the city and frequent guest at LAX, Henry Rollins was an ideal partner for this content to help make travel simpler and perhaps more entertaining for our visitors. To quote Episode 5, “I want to make the city more analog. Remind people that Los Angeles is a village, a community at heart despite its sprawl. We welcome everyone. And where do we touchdown? LAX. Your turn.”

Known for his punk rock roots and trademark intensity, as well as his career as a poet and commentator, Rollins could be considered an unexpected choice as a pitchman. Yet Rollins’ involvement has already garnered attention for the tourism marketing organization in unusual places.

Major music news outlets have reported on the series, exposing the campaign to an audience that otherwise might not have seen it. The #RollinsRules LAX series organically topped over 500k Instagram impressions. 

Media

Video for Rollins Rules

Produced by

Los Angeles Tourism and Convention Board

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.