ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards Best in Travel and Tourism

Tourism boards and services as well as travel and transportation brands and publications will be eligible for this award. Objectives include gaining consumer trust, improving loyalty through promotions and deals and excelling in customer service.

See previous winners and honorees here.

Finalists

finalist
Beach4Teach Club | CheapCaribbean.com
  CheapCaribbean.com is the leading online travel agency specializing in beach vacations to the Caribbean, Mexico, South and Central America with a true passion for travel. Through extensive customer research, CheapCaribbean discovered that teachers make up ~12% of our customer base. After that initial finding, we surveyed approximately 75 teac…
finalist
Hampton by Hilton: Great Hair Day
The challenge for any hotel brand today is to stand out and be remembered in the crowded and competitive travel category. In social, it’s even harder. The competition isn’t just comparable hotel brands, it’s everything and anything that cycles through your feed: meme accounts, travel influencers and bold new upstart brands all vying for user’s att…
finalist
Hotels.com #HateLike
Offer the solution to a pervasive but unspoken social media behavior. Travel happens on social media – it’s where people present their best selves and showcase all the brag-worthy places they go. There’s no escaping it. Especially for the people who aren’t on incredible trips themselves. So how do you convince people to stop envying their friend’s…
finalist
audience
Uncharted: Seattle
1 in 3 travelers say their top motivation is to experience different cultures. Seattle is built upon a confluence of cultures, each with a depth that relies on guidance from passionate creators to drive meaningful experiences every day.    We saw the opportunity to bring people into the Seattle scene on a personal level, connecting potential…
finalist
VisitLex – The Horse (and Bourbon) Capital of the World
In an effort to increase visibility of Lexington, Ky., to potential visitors and tourists, VisitLex and Cornett worked together to craft fun, creative campaigns leveraging two popular Kentucky assets: horses and bourbon. The objective was simple: receive head-turning attention, spur social shares of the content and ultimately position Lexington, K…

Nominees

Bermuda Pink
Bermuda is just two hours from New York City, and easily accessible by plane. Known for its pink-sand beaches, the island’s beauty must be seen to be believed. However, in 2019, Bermuda tourism had taken a dip with the number of people visiting by plane down 6% YOY. To educate people about the island and inspire them to book a trip, we needed to showc…
Campaign To Save LGBTQI Lives
Launch a campaign to give away the trip of a lifetime with one million Chase ULTIMATE REWARDS® POINTS and work with Prizeo to raise funds that benefit Rainbow Railroad, a nonprofit that helps saves LGBTQI lives from persecution around the world.
Carnival Cruise Line: Island Hoppers
Our main objective was to drive consideration of Carnival Cruise Line as the ultimate vacation amongst those who are new to cruising by creating a storytelling platform that deeply connects with consumers. We were tasked with channeling Carnival’s creative platform, #ChooseFun, while engaging those who are new to cruising with content that would highligh…
EVA Air - Paths Cross
Shot completely on location in the beautiful cityscapes of Bangkok and Ho Chi Minh City, Floyd’s film “Paths Cross” for EVA Air tells two unforgettable stories of connection. Covering journeys that span across cultures and hemispheres, these intimately epic stories feature signature styles of rich, textured cinematography and natural, raw performances. An a…
Etihad Airways’ Single Use Plastic Free flight
Etihad Aviation Group (EAG) is aligned with the UN 2030 Agenda for Sustainable Development. Our objective is to ensure that we focus on issues of global significance that are relevant regionally and can be addressed locally. One such issue we’ve identified is the increasing worldwide concern about the impact of single-use plastic pollution, especially wi…
Hertz Hawaiian Sweepstakes #HertzMaui
Hertz creates aspiration for travel and captures new leads with the ultimate, once-in-a lifetime family getaway to Hawaii, the world’s #1 travel destination. The Hertz Hawaiian Sweepstakes will take four (4) people on an unforgettable, 7-Day journey to Maui, Hawaii.  Prizes to include: Round-trip, first-class airfare, 7-day/six night at a five-star resort, …
Rollins Rules
Taking stock of the many positive changes that are happening at LAX, we wanted to help travelers coming in and out of LAX in 2020, so we enlisted one of our favorite world travelers, Henry Rollins, to share his tips for a seamless airport experience.
SIXTy Bucks and a Full Tank of Gas
What would you and a friend do with a BMW X7, 60 bucks and a full tank of gas? This new series gives a SIXT rental to two friends and challenges them to go explore with just $60 to spend.  Having launched in the United States only a few years ago, SIXT Rent a Car is still relatively unknown to the consumer. The goal of this project was to create aware…
San Francisco Travel Association Golden Week Campaign
As China’s biggest national holiday, Golden Week sees a substantial spike in travel to the United States. The city of San Francisco has already captured the hearts of millions of Chinese travelers with its food, weather, and California lifestyle. However, as economic circumstances and digital consumption evolve, what happens to the millions of Chinese touri…
The Daily Show + Hotels.com: Love to #HateLike
The objective of this campaign was to further bring to life Hotel.com’s concept of #Hatelike. #Hatelike is the secret jealousy you feel when you see your friends ‘gramming their dope vacations. Or it’s that side-eye feeling you have when you know they’re just “doing it for the gram” …But you’re friends after all so you still double-tap and like these posts …
The Universal Orlando Challenge
Drive brand lift and purchase consideration among thrill-seeking Millennial consumers by establishing Universal Parks as an adventurous, action-packed vacation destination.
Trademark Collection by Wyndham Embracing Character
About Trademark Collection by Wyndham Launched in 2017, Trademark Collection is a soft-branded network of upper midscale, independent hotels in urban and resort locations across the U.S., Canada, EMEA and LATAMC. Just as no two travelers are alike, Trademark Collection hotels are equally distinctive. Each property retains its own name, logo, brand ide…
TripSavvy
TripSavvy ventures beyond the traditional travel site, meeting users with digestible travel knowledge to plan the best possible vacation to any destination. Written by experts – locals with hometown pride, parents who are road trip heroes, cruise junkies who know every ship at sea – TripSavvy establishes a direct connection between writer and reader. With b…
United Stories
From New York City’s glamour to the awe-inspiring beauty of the National Parks, the USA should be an easy sell to tourists. But to millions of travelers planning their next getaway, America appeared closed for business, and international visitation was declining for the first time in a decade.  First, a strong dollar and weak global economy made a trip t…
Virginia is for Lovers
Back in 1969, the agency Martin and Woltz (now The Martin Agency) created the “Virginia is for lovers” campaign for the Virginia Tourism Corporation. It went on to become one of the most recognized tourism slogans of all time, and what Advertising Age called one of the more iconic ad campaigns of the past 50 years.    In the wake of the violence at la…