5th Annual Shorty Social Good Awards Categories


The regular deadline is on Wednesday, August 26th, 2020.

From the 12th Annual Shorty Awards Best in Travel and Tourism

Tourism boards and services as well as travel and transportation brands and publications will be eligible for this award. Objectives include gaining consumer trust, improving loyalty through promotions and deals and excelling in customer service.

See previous winners and honorees here.

Finalists

finalist
Beach4Teach Club | CheapCaribbean.com
  CheapCaribbean.com is the leading online travel agency specializing in beach vacations to the Caribbean, Mexico, South and Central America with a true passion for travel. Through extensive customer research, CheapCaribbean discovered that teachers make up ~12% of our customer base. After that initial finding, we surveyed approximately 75 teac…
finalist
Hampton by Hilton: Great Hair Day
The challenge for any hotel brand today is to stand out and be remembered in the crowded and competitive travel category. In social, it’s even harder. The competition isn’t just comparable hotel brands, it’s everything and anything that cycles through your feed: meme accounts, travel influencers and bold new upstart brands all vying for user’s att…
finalist
Hotels.com #HateLike
Offer the solution to a pervasive but unspoken social media behavior. Travel happens on social media – it’s where people present their best selves and showcase all the brag-worthy places they go. There’s no escaping it. Especially for the people who aren’t on incredible trips themselves. So how do you convince people to stop envying their friend’s…
finalist
audience
Uncharted: Seattle
1 in 3 travelers say their top motivation is to experience different cultures. Seattle is built upon a confluence of cultures, each with a depth that relies on guidance from passionate creators to drive meaningful experiences every day.    We saw the opportunity to bring people into the Seattle scene on a personal level, connecting potential…
finalist
VisitLex – The Horse (and Bourbon) Capital of the World
In an effort to increase visibility of Lexington, Ky., to potential visitors and tourists, VisitLex and Cornett worked together to craft fun, creative campaigns leveraging two popular Kentucky assets: horses and bourbon. The objective was simple: receive head-turning attention, spur social shares of the content and ultimately position Lexington, K…

Nominees

Bermuda Pink
Bermuda is just two hours from New York City, and easily accessible by plane. Known for its pink-sand beaches, the island’s beauty must be seen to be believed. However, in 2019, Bermuda tourism had taken a dip with the number of people visiting by plane down 6% YOY. To educate people about the island and inspire them to book a trip, we needed to showc…
Campaign To Save LGBTQI Lives
Launch a campaign to give away the trip of a lifetime with one million Chase ULTIMATE REWARDS® POINTS and work with Prizeo to raise funds that benefit Rainbow Railroad, a nonprofit that helps saves LGBTQI lives from persecution around the world.
Carnival Cruise Line: Island Hoppers
Our main objective was to drive consideration of Carnival Cruise Line as the ultimate vacation amongst those who are new to cruising by creating a storytelling platform that deeply connects with consumers. We were tasked with channeling Carnival’s creative platform, #ChooseFun, while engaging those who are new to cruising with content that would highligh…
EVA Air - Paths Cross
Shot completely on location in the beautiful cityscapes of Bangkok and Ho Chi Minh City, Floyd’s film “Paths Cross” for EVA Air tells two unforgettable stories of connection. Covering journeys that span across cultures and hemispheres, these intimately epic stories feature signature styles of rich, textured cinematography and natural, raw performances. An a…
Etihad Airways’ Single Use Plastic Free flight
Etihad Aviation Group (EAG) is aligned with the UN 2030 Agenda for Sustainable Development. Our objective is to ensure that we focus on issues of global significance that are relevant regionally and can be addressed locally. One such issue we’ve identified is the increasing worldwide concern about the impact of single-use plastic pollution, especially wi…
Hertz Hawaiian Sweepstakes #HertzMaui
Hertz creates aspiration for travel and captures new leads with the ultimate, once-in-a lifetime family getaway to Hawaii, the world’s #1 travel destination. The Hertz Hawaiian Sweepstakes will take four (4) people on an unforgettable, 7-Day journey to Maui, Hawaii.  Prizes to include: Round-trip, first-class airfare, 7-day/six night at a five-star resort, …
Rollins Rules
Taking stock of the many positive changes that are happening at LAX, we wanted to help travelers coming in and out of LAX in 2020, so we enlisted one of our favorite world travelers, Henry Rollins, to share his tips for a seamless airport experience.
SIXTy Bucks and a Full Tank of Gas
What would you and a friend do with a BMW X7, 60 bucks and a full tank of gas? This new series gives a SIXT rental to two friends and challenges them to go explore with just $60 to spend.  Having launched in the United States only a few years ago, SIXT Rent a Car is still relatively unknown to the consumer. The goal of this project was to create aware…
San Francisco Travel Association Golden Week Campaign
As China’s biggest national holiday, Golden Week sees a substantial spike in travel to the United States. The city of San Francisco has already captured the hearts of millions of Chinese travelers with its food, weather, and California lifestyle. However, as economic circumstances and digital consumption evolve, what happens to the millions of Chinese touri…
The Daily Show + Hotels.com: Love to #HateLike
The objective of this campaign was to further bring to life Hotel.com’s concept of #Hatelike. #Hatelike is the secret jealousy you feel when you see your friends ‘gramming their dope vacations. Or it’s that side-eye feeling you have when you know they’re just “doing it for the gram” …But you’re friends after all so you still double-tap and like these posts …
The Universal Orlando Challenge
Drive brand lift and purchase consideration among thrill-seeking Millennial consumers by establishing Universal Parks as an adventurous, action-packed vacation destination.
Trademark Collection by Wyndham Embracing Character
About Trademark Collection by Wyndham Launched in 2017, Trademark Collection is a soft-branded network of upper midscale, independent hotels in urban and resort locations across the U.S., Canada, EMEA and LATAMC. Just as no two travelers are alike, Trademark Collection hotels are equally distinctive. Each property retains its own name, logo, brand ide…
TripSavvy
TripSavvy ventures beyond the traditional travel site, meeting users with digestible travel knowledge to plan the best possible vacation to any destination. Written by experts – locals with hometown pride, parents who are road trip heroes, cruise junkies who know every ship at sea – TripSavvy establishes a direct connection between writer and reader. With b…
United Stories
From New York City’s glamour to the awe-inspiring beauty of the National Parks, the USA should be an easy sell to tourists. But to millions of travelers planning their next getaway, America appeared closed for business, and international visitation was declining for the first time in a decade.  First, a strong dollar and weak global economy made a trip t…
Virginia is for Lovers
Back in 1969, the agency Martin and Woltz (now The Martin Agency) created the “Virginia is for lovers” campaign for the Virginia Tourism Corporation. It went on to become one of the most recognized tourism slogans of all time, and what Advertising Age called one of the more iconic ad campaigns of the past 50 years.    In the wake of the violence at la…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

entries are open for the shorty social good awards. the early deadline is on june 24th!