12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of a Spokesperson

This award honors the best integration of a spokesperson in a social media marketing campaign.

See previous winners and honorees here.

Finalists

finalist
American Express #BackOurOceans Initiative
As part of its company-wide initiative to implement more sustainable and environmentally friendly practices, American Express launched a global call to action to rally its community to combat marine plastic pollution. Through this initiative, American Express unveiled its iconic American Express Green Card as the first ever Card made primarily …
finalist
Billie Eilish, Seize the Awkward
Suicide is the second leading cause of death amongst young adults and for every youth suicide, it is estimated that 100 – 200 attempts are made. Young adulthood is a critical time in a person’s life when they may experience greater stress from life changes like leaving high school, moving from home and starting college. It’s also a time when me…
finalist
Dr Ken's Center for Hangover Research
When people think of V8, they think of tomato juice. So, when this iconic American brand came out with a new drink for a new audience, V8 needed something bold to break through. V8 +HYDRATE was designed to be a refreshing beverage for millennials, but this audience was already being bombarded with overwhelming options to hydrate. Gatorade. Coconut…
finalist
SeatGeek x David Dobrik: Becoming a Member of the Vlog Squad
Over the past four years, SeatGeek has become synonymous with the creator community - partnering on videos that have generated more than 2.5 billion views. While our goals, like other brands, have been to increase brand awareness and sales, we recognized from the onset that you can’t approach the influencer space like traditional media. Authentici…
finalist
Skittles Hall of Rainbows
Mars Wrigley is a firm champion of diversity and inclusion across all of its many brands. But Skittles in particular has always embraced any opportunity to celebrate authentic displays of individuality and bring positivity and joy into the lives of its fans. Knowing this, and knowing Skittles’ existing association to “the rainbow,” Mars wanted to …
finalist
The Crash Sale
Originally an Amazon-only holiday, Prime Day has become one of the biggest shopping events of the year, driving millions in sales for Amazon with other retailers jumping into the fray. Knowing that competitors would also be capitalizing on this day, eBay challenged us to develop a plan for Prime Day – inclusive of video, PR, digital and social com…

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.