13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 12th Annual Shorty Awards Best use of a Spokesperson

This award honors the best integration of a spokesperson in a social media marketing campaign.

See previous winners and honorees here.


American Express #BackOurOceans Initiative
As part of its company-wide initiative to implement more sustainable and environmentally friendly practices, American Express launched a global call to action to rally its community to combat marine plastic pollution. Through this initiative, American Express unveiled its iconic American Express Green Card as the first ever Card made primarily …
Dr Ken's Center for Hangover Research
When people think of V8, they think of tomato juice. So, when this iconic American brand came out with a new drink for a new audience, V8 needed something bold to break through. V8 +HYDRATE was designed to be a refreshing beverage for millennials, but this audience was already being bombarded with overwhelming options to hydrate. Gatorade. Coconut…
SeatGeek x David Dobrik: Becoming a Member of the Vlog Squad
Over the past four years, SeatGeek has become synonymous with the creator community - partnering on videos that have generated more than 2.5 billion views. While our goals, like other brands, have been to increase brand awareness and sales, we recognized from the onset that you can’t approach the influencer space like traditional media. Authentici…
Skittles Hall of Rainbows
Mars Wrigley is a firm champion of diversity and inclusion across all of its many brands. But Skittles in particular has always embraced any opportunity to celebrate authentic displays of individuality and bring positivity and joy into the lives of its fans. Knowing this, and knowing Skittles’ existing association to “the rainbow,” Mars wanted to …
The Crash Sale
Originally an Amazon-only holiday, Prime Day has become one of the biggest shopping events of the year, driving millions in sales for Amazon with other retailers jumping into the fray. Knowing that competitors would also be capitalizing on this day, eBay challenged us to develop a plan for Prime Day – inclusive of video, PR, digital and social com…


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!