ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards Best use of a Spokesperson

This award honors the best integration of a spokesperson in a social media marketing campaign.

See previous winners and honorees here.

Winner

Spokesperson
winner
audience
Billie Eilish, Seize the Awkward
Suicide is the second leading cause of death amongst young adults and for every youth suicide, it is estimated that 100 – 200 attempts are made. Young adulthood is a critical time in a person’s life when they may experience greater stress from life changes like leaving high school, moving from home and starting college. It’s also a time when me…

Finalists

Spokesperson
finalist
American Express #BackOurOceans Initiative
As part of its company-wide initiative to implement more sustainable and environmentally friendly practices, American Express launched a global call to action to rally its community to combat marine plastic pollution. Through this initiative, American Express unveiled its iconic American Express Green Card as the first ever Card made primarily …
Spokesperson
finalist
Dr Ken's Center for Hangover Research
When people think of V8, they think of tomato juice. So, when this iconic American brand came out with a new drink for a new audience, V8 needed something bold to break through. V8 +HYDRATE was designed to be a refreshing beverage for millennials, but this audience was already being bombarded with overwhelming options to hydrate. Gatorade. Coconut…
Spokesperson
finalist
SeatGeek x David Dobrik: Becoming a Member of the Vlog Squad
Over the past four years, SeatGeek has become synonymous with the creator community - partnering on videos that have generated more than 2.5 billion views. While our goals, like other brands, have been to increase brand awareness and sales, we recognized from the onset that you can’t approach the influencer space like traditional media. Authentici…
Spokesperson
finalist
Skittles Hall of Rainbows
Mars Wrigley is a firm champion of diversity and inclusion across all of its many brands. But Skittles in particular has always embraced any opportunity to celebrate authentic displays of individuality and bring positivity and joy into the lives of its fans. Knowing this, and knowing Skittles’ existing association to “the rainbow,” Mars wanted to …
Spokesperson
finalist
The Crash Sale
Originally an Amazon-only holiday, Prime Day has become one of the biggest shopping events of the year, driving millions in sales for Amazon with other retailers jumping into the fray. Knowing that competitors would also be capitalizing on this day, eBay challenged us to develop a plan for Prime Day – inclusive of video, PR, digital and social com…

Nominees

Spokesperson
For Every Robbie
  Context WW (formerly Weight Watchers) rebranded globally to transition from a weight loss brand to an inclusive wellness brand. This included a new tagline, ‘For Every Body’ a desire is to connect to consumers on an authentic, human level.    Brief WW asked us to bring their new ‘wellness for every body’ brand positioning to life across …
Spokesperson
Judy Greer 2019 Social Campaign
Hilton Garden Inn is in a crowded space and most consumers don’t know the difference from one hotel to another.  In order to drive distinction, we needed to highlight what makes us different – and that is a full bar, a kitchen where you can get breakfast and dinner and top-notch customer service. But while this matters to travelers, awareness was low and th…
Spokesperson
Rollins Rules
Taking stock of the many positive changes that are happening at LAX, we wanted to help travelers coming in and out of LAX in 2020, so we enlisted one of our favorite world travelers, Henry Rollins, to share his tips for a seamless airport experience.