Best use of a Spokesperson in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 12th Annual Shorty Awards Best use of a Spokesperson

This award honors the best integration of a spokesperson in a social media marketing campaign.

See previous winners and honorees here.

Winner

Billie Eilish, Seize the Awkward

Suicide is the second leading cause of death amongst young adults and for every youth suicide, it is estimated that 100 – 200 attempts are made. Young adulthood is a critical time in a person’s life when they may experience greater stress from life changes like leaving high school, moving from home and starting college. It’s also a time when me…

Finalists

American Express #BackOurOceans Initiative

As part of its company-wide initiative to implement more sustainable and environmentally friendly practices, American Express launched a global call to action to rally its community to combat marine plastic pollution. Through this initiative, American Express unveiled its iconic American Express Green Card as the first ever Card made primarily …

Dr Ken's Center for Hangover Research

When people think of V8, they think of tomato juice. So, when this iconic American brand came out with a new drink for a new audience, V8 needed something bold to break through. V8 +HYDRATE was designed to be a refreshing beverage for millennials, but this audience was already being bombarded with overwhelming options to hydrate. Gatorade. Coconut…

SeatGeek x David Dobrik: Becoming a Member of the Vlog Squad

Over the past four years, SeatGeek has become synonymous with the creator community - partnering on videos that have generated more than 2.5 billion views. While our goals, like other brands, have been to increase brand awareness and sales, we recognized from the onset that you can’t approach the influencer space like traditional media. Authentici…

Skittles Hall of Rainbows

Mars Wrigley is a firm champion of diversity and inclusion across all of its many brands. But Skittles in particular has always embraced any opportunity to celebrate authentic displays of individuality and bring positivity and joy into the lives of its fans. Knowing this, and knowing Skittles’ existing association to “the rainbow,” Mars wanted to …

Originally an Amazon-only holiday, Prime Day has become one of the biggest shopping events of the year, driving millions in sales for Amazon with other retailers jumping into the fray. Knowing that competitors would also be capitalizing on this day, eBay challenged us to develop a plan for Prime Day – inclusive of video, PR, digital and social com…

Nominees

For Every Robbie

Context WW (formerly Weight Watchers) rebranded globally to transition from a weight loss brand to an inclusive wellness brand. This included a new tagline, ‘For Every Body’ a desire is to connect to consumers on an authentic, human level. Brief WW asked us to bring their new ‘wellness for every body’ brand positioning to life across …

Judy Greer 2019 Social Campaign

Hilton Garden Inn is in a crowded space and most consumers don’t know the difference from one hotel to another. In order to drive distinction, we needed to highlight what makes us different – and that is a full bar, a kitchen where you can get breakfast and dinner and top-notch customer service. But while this matters to travelers, awareness was low and th…

Taking stock of the many positive changes that are happening at LAX, we wanted to help travelers coming in and out of LAX in 2020, so we enlisted one of our favorite world travelers, Henry Rollins, to share his tips for a seamless airport experience.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!