THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 12th Annual Shorty Awards Best use of a Spokesperson

This award honors the best integration of a spokesperson in a social media marketing campaign.

See previous winners and honorees here.

Winner

Spokesperson
winner
audience honor
Billie Eilish, Seize the Awkward
Suicide is the second leading cause of death amongst young adults and for every youth suicide, it i…

Finalists

Spokesperson
finalist
American Express #BackOurOceans Initiative
As part of its company-wide initiative to implement more sustainable and environmentally friendly p…
Spokesperson
finalist
Dr Ken's Center for Hangover Research
When people think of V8, they think of tomato juice. So, when this iconic American brand came out w…
Spokesperson
finalist
SeatGeek x David Dobrik: Becoming a Member of the Vlog Squad
Over the past four years, SeatGeek has become synonymous with the creator community - partnering on…
Spokesperson
finalist
Skittles Hall of Rainbows
Mars Wrigley is a firm champion of diversity and inclusion across all of its many brands. But Skitt…
Spokesperson
finalist
The Crash Sale
Originally an Amazon-only holiday, Prime Day has become one of the biggest shopping events of the y…

Nominees

Spokesperson
finalist
American Express #BackOurOceans Initiative
As part of its company-wide initiative to implement more sustainable and environmentally friendly p…
Spokesperson
winner
audience honor
Billie Eilish, Seize the Awkward
Suicide is the second leading cause of death amongst young adults and for every youth suicide, it i…
Spokesperson
finalist
Dr Ken's Center for Hangover Research
When people think of V8, they think of tomato juice. So, when this iconic American brand came out w…
Spokesperson
For Every Robbie
  Context WW (formerly Weight Watchers) rebranded globally to transition from a weight loss b…
Spokesperson
Judy Greer 2019 Social Campaign
Hilton Garden Inn is in a crowded space and most consumers don’t know the difference from one hotel…
Spokesperson
Rollins Rules
Taking stock of the many positive changes that are happening at LAX, we wanted to help travelers co…
Spokesperson
finalist
SeatGeek x David Dobrik: Becoming a Member of the Vlog Squad
Over the past four years, SeatGeek has become synonymous with the creator community - partnering on…
Spokesperson
finalist
Skittles Hall of Rainbows
Mars Wrigley is a firm champion of diversity and inclusion across all of its many brands. But Skitt…
Spokesperson
finalist
The Crash Sale
Originally an Amazon-only holiday, Prime Day has become one of the biggest shopping events of the y…