4th Annual Shorty Social Good Awards Categories


See below for official categories. The early entry deadline is on June 26th, 2019 at 11:59pm ET.

From the 11th Annual Shorty Awards Best use of a Spokesperson

This award honors the best integration of a spokesperson in a social media marketing campaign.

See previous winners and honorees here.

Finalists

finalist
gold
I am Everything Trump Hates
As a gay, Black woman living in Trump's America, Karine Jean-Pierre has a powerful personal story that provides the inspiration so many people need to keep fighting for justice in the face of resurging hatred and bigotry. We chose to feature Karine's story because her resilience, power, and ability to generate hope amid despair provide a path fo...
finalist
audience
60 Second Docs: Waco
Prior to the airing of Paramount Network's scripted on-air presentation "Waco," we sought to increase public awareness of the 1993 event, and we sought to get the word out that there were two sides to the narrative, including a somewhat blurry delineation between right and wrong. The standoff in Waco, Texas between the FBI and a small religious ...
finalist
Live Boldly with Ashley Graham & the Bold Brigade
Iconic beauty brand Revlon was set to launch a major new global platform in early 2018, Live Boldy, a multimedia campaign with five new fierce, famous women—led by "Wonder Woman" Gal Gadot—taking the helm as global brand ambassadors. While the campaign showcased Revlon's latest product innovations, the effort was designed to be aspirational, a c...
finalist
OLD BAY Gets Crabby
In 2018, OLD BAY and GKV tapped into the minds and habits of their followers and recognized their never-ending love of crabs, and OLD BAY. Thus, what followed was a series of seasonally trendy, lovable crab animations aimed at increasing engagements and disrupting followers' usual feed content.
finalist
Visa Defeats FIFA World Cup™ FOMO
Activating during the FIFA World Cup™ presents an immense challenge for brands that don't fall within the sports industry. The news cycle is dominated by match coverage and athlete highlights; advertising, marketing and experiential activations rarely see the spotlight, and brand messaging seldom pulls through to a dedicated football fan base. A...

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards early deadline is on june 26, 2019.