12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Judy Greer 2019 Social Campaign

Entered in Spokesperson

Objective

Hilton Garden Inn is in a crowded space and most consumers don’t know the difference from one hotel to another.  In order to drive distinction, we needed to highlight what makes us different – and that is a full bar, a kitchen where you can get breakfast and dinner and top-notch customer service. But while this matters to travelers, awareness was low and the brand wasn’t getting credit.

We had to come up with a social-first idea that drives consideration of the Hilton Garden Inn brand and awareness of our F&B offerings.

Strategy

We partnered with actress Judy Greer to serve as the proxy for the brand personality and as a creative device to drive brand recall. We shot a series of platform-agnostic social videos and GIFs which ran via paid campaign and organically on the Hilton Garden Inn social channels and Judy Greer’s personal Instagram.

Results

We drove 50.4M impressions on HGI’s Facebook channel over the course of our 15-week paid campaign.

During that time, we had Judy begin sharing our campaign content via her Instagram page. After 5 posts, Judy’s earned 103K video views, 16K likes, and 424 comments. We’ve even grabbed the attention of celebrity commenters, such as Jennifer Garner.

Media

Produced by

GSD&M, Hilton Garden Inn

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.