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Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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From the 12th Annual Shorty Awards

Fenty Beauty Tutorial Tuesdays With Rihanna

Finalist in Instructional

About this entry

At Fenty Beauty, it's important that we utilize video content to demonstrate to our users how to use our products, but with so much content being produced online, we knew we had to cut through all the noise and come up with an engaging way to entertain people while educating our audience about Fenty Beauty. 

So we thought, who better to teach 'em in the most fun way possible with none other than Rihanna herself?  With our "Tutorial Tuesdays with Rihanna" video series, we did just that— making fun, casual tutorials so people could get a sneak peek and learn all of Rihanna's personal application tips. 

Why does this entry deserve to win?

For our "Tutorial Tuesdays with Rihanna" content series, our videos are light-hearted and authentic with the focus being to show off Rihanna's everyday beauty techniques. To create the behind-the-scenes vibe as if our audience was getting ready alongside Rihanna, the videos were filmed in a casual style that didn't feel overly produced and felt conversational. 

We also used the "Tutorial Tuesdays with Rihanna" content series to drum up excitement for new launches, with Rihanna showcasing never before seen products in the tutorials to tease our launches. For instance, we announced our PRO FILT'R Instant Retouch Concealer launch by debuting our "Tutorial Tuesdays with Rihanna: Concealer Tutorial" where Rihanna showed our audience how she likes to use the product including where to apply, what tools to use, and extra tips and tricks. All the while, she didn't shy away from being funny and having fun which our audience loves to watch.

From showing off Rihanna's everyday makeup look, a Brow MVP tutorial, or a PRO FILT'R Setting Powder tutorial, the "Tutorial Tuesdays with Rihanna" series is important for showing off the best tips and tricks on how to use Fenty Beauty, all while feeling like you're right there getting ready with Rihanna.

Results

In 2019, videos across our "Tutorial Tuesdays with Rihanna" series accumulated over 10 million views across our social channels and is still growing today. The tutorials in the series have also generated press hits including mentions in: Us MagazineAllure, Teen Vogue, HYPEBAE, Essence, Daily Mail, Good Morning America, Hello Giggles, Paper Mag, Stylecaster, and many more.

Our audience loves the series as well expressing how much they love her tips and learning from her:

"I love these tutorials! I learn something every time and Rih's is so soothing" - L Lewis via YouTube

"I really like these videos RiRi. It makes me feel like we are having girl chats and I get to know what your preferred colors you gravitate towards are in your palettes" - Margareth d via YouTube

"She’s taught me how to do makeup. I used to just wear foundation and nothing else because I wasn’t confident in my ability to do makeup. Now I look forward to doing it every day." - hothotheat3000 via YouTube

Media

Video for Fenty Beauty Tutorial Tuesdays With Rihanna

Produced by

Fenty Beauty

Link

Entry Credits