12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Social Good Campaign

This category honors a brand or non-profit's excellence in running a social good campaign. Campaign objectives may include increasing awareness for a cause, inspiring action for a cause, crowd funding for a social good project and promoting philanthropic work.

Non-profits looking to submit their overall social media presence should enter Best in Non-Profit.

See previous winners and honorees here.

Finalists

finalist
#TeamTrees
What started as a reddit post quickly turned into a global environmental force, driven by the largest YouTube collaboration in history and a new generation of tree-planters. #TeamTrees began in May 20…
finalist
#VaccinesWork
Vaccine hesitancy – the reluctance to vaccinate despite the availability of vaccines – has increasingly become a global pandemic. In fact, the World Health Organization ranked vaccine hesitancy as one of…
finalist
Dodge the Bullet
The Coalition for Gun Control was founded in the wake of the Montreal Massacre in 1989, one of the deadliest mass shootings in Canadian history. The Coalition was formed to support strategies to reduce g…
finalist
FIRST & Star Wars: Force for Change: Build My Droid Contest
In 2019, through the Star Wars: Force for Change philanthropic initiative, Lucasfilm and parent company The Walt Disney Company teamed-up with FIRST to provide inspiration and opportunity to the next gen…
finalist
The Ad Council & The Alzheimer’s Association: Our Stories Campaign
More than 5 million Americans live with Alzheimer’s but less than half are diagnosed. While there’s no cure for the disease, getting an early diagnosis is critical, as it can lead to better outcomes for …
finalist
The Thrown Out Flag
The Rainbow Flag has been the symbol of pride for LGBTQ people everywhere. And it’s been embraced by the world with great fanfare. But not everyone is celebrating. 40% of homeless teens in the US who com…
finalist
Trojan Conecocktions
Pride Month is always a crowded space, but in 2019 it was particularly so because NYC was home to WorldPride on the 50th anniversary of the Stonewall Riots. Trojan, the most trusted name in protection fo…
finalist
What's Love?
The Los Angeles LGBT Center wanted to raise awareness of their services to support families of LGBTQ+ youth on National Coming Out Day (October 11). Parents who need to hear our message are those struggl…

Nominees

#KnowTheCost
In a world where we are often unaware of the amount of water it takes to make the things we love…Water scarcity isn’t just a far-off problem, it’s something that we all have a hand in and can do somethin…
#MyWishForMoms Gives Voice to Postpartum Depression
The expectation is that becoming a new mom should feel like a golden moment – universally and without exception. That’s far from reality for more than 500,000 new moms who suffer from postpartum depressi…
#OracleMoContest: Movember Campaign
Every day, 90 American men die by suicide, and 73 American men die from prostate cancer. Movember is a nonprofit organization that started the “Movember” movement, which involves growing a mustache in No…
#SolvingIt
Greta Thunberg. Kelvin Doe. Malala Yousafzai. Payal Jangid. Aya Chebbi. What do all these people have in common? They are young, they are hopeful, they are driven and they are #SolvingIt.  #Solving…
60 Second Docs & GoFundMe
Together with the world’s largest social fundraising platform GoFundMe, 60 Second Docs built a strategic partnership to celebrate the humans behind the platform’s most life-changing fundraisers. Our main…
Amazon Future Engineer
The goal of Amazon Future Engineer is to reach kids like Leo, a brilliant teenager from an underserved community, with few resources to pursue his dream of working in computer science. We realized that S…
Bans Off My Body
Bans Off My Body is a body- and sex-positive campaign about claiming your body as your own — a rallying cry for autonomy and equality. It expresses what’s at stake in this moment when access to safe, leg…
Bare Existence
Polar Bears International works every day to fight climate change, raise awareness and impart an understanding of the global significance the Arctic has on the rest of the world. The chief scientist, Dr …
Beauty Mark
Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and it’s negatively impacting everyone’s mental health. In fact, the American Medical Association has declare…
Black Forest Love a Tree Day Campaign
For the Black Forest brand, the forest is a huge part of who we are. It’s in our name and at the root of our commitment to organic ingredients. But in a time when record-setting wildfires are threatening…
Bübl Fashion
There are two million Canadians who suffer from osteoporosis, but most people have no idea that they're at risk of having bones that are thin and porous. Those who suffer from osteoporosis are at increas…
Caring for our Neighbors
Food Lion is committed to helping our neighbors who struggle with food insecurity and we set out to tangibly demonstrate that committment by donating 500 MILLION meals within our communities. Through thi…
Catalysts
In 2019, Stand Together partnered with Freethink to produce and publish Catalysts, an original series that would raise awareness of Stand Together funded initiatives and deliver measurable, positive perc…
Celebrating the Batman of Local Communities with DC and Boys & Girls Clubs of America
Batman stands as a symbol of courage, bravery and perseverance, protecting others in times of need. To honor Batman's 80th anniversary, DC joined forces with Boys & Girls Clubs of America in 2019 to shin…
Closing the Crop Gap
Through the campaign, “Closing the Crop Gap,” we set out to raise awareness about gender inequality in Agriculture, an issue we've called "the Crop Gap." Our objective was to shine a light on this issue,…
Code & Response
Build momentum, create awareness and drive engagement for IBM's Code & Response movement (named after the film). Drive participation for Code & Response in 2020. Honor our brand heritage by contin…
DBS SPARKS MINI-SERIES: SEASON 2
SPARKS, an industry-first online mini-series, follows a group of young bankers navigating work and their personal lives. Inspired by true client stories, the mini-series depicts how these DBS bankers cha…
DOVE® Chocolate She’s In Business
Forty percent of the world’s cocoa is produced in Cote d’Ivoire in West Africa. As a leading chocolate company, DOVE® Chocolate is invested in the wellbeing of the community, ensuring cocoa farming is ca…
Days Inn: leveling the playing field
Travel baseball can brighten kids’ futures. But rising costs in this multi-billion dollar industry has created a widening gap between those who can and can’t afford to join teams. Families are required t…
Delta Air Lines: Face the Truth – Anti-Human Trafficking Campaign
Human trafficking is one of the fastest-growing crimes in the world, with an estimated 25 million victims. Airline passengers are in close contact with victims daily but are unaware because they are uned…
Disney & Wildlife Conservation Network: The Lion King Protect the Pride Campaign
Since Disney’s The Lion King was first released in theatres 25 years ago, Africa has lost half of all lions in the wild. So, as part of the efforts celebrating the release of the 2019 reimagining of the …
EYEYAH! Nurturing a Generation of Creative Thinkers
In 2017, the World Economic Forum Future of Work reports cited Creativity as one of the top 3 skills for the future of work. Some of the tools of creativity such as lateral thinking and problem solving m…
Etihad Airways Introduces: The Etihad Ramadan Fridge
During Ramadan, Muslims around the world uphold the tradition of sharing – sharing their homes, sharing their hospitality, sharing their food - with others. And in the UAE, this spirit of sharing has bee…
Foot Locker All For 1 Urban Garden Tour
To celebrate the drop of Nike’s all new line of Air Force 1 GORE-TEX shoes, Foot Locker and Nike wanted to create a community engagement campaign in Los Angeles to highlight the shoes’ outdoor, all-weath…
Frosted Flakes Mission Tiger
In the summer of 2019, Kellogg's chose Nickelodeon as their primary media launch partner for Frosted Flakes' new initiative, Mission Tiger. To drive brand awareness and spread the message of Mission T…
Give a Little Bit
Imagine that you suffered from a developmental disorder and as a result of communication struggles and difficulty with social interaction, you lived an isolated existence. This is the unfortunate reality…
Giving Tuesday Filter
To develop a creative way to tell the story of the brand’s mission and foundation in an engaging and entertaining way on a day where giving back matters: Giving Tuesday.
GoDaddy Made in America
Over half of the businesses in the United States are small businesses with five employees or less, and the number of entrepreneurs continues to grow. Of these small businesses, many run a lean operation …
Good ID
Today, your digital identity is everywhere. Unlocked your phone using your fingerprint or facial scan? Digital ID. Logged into online banking? Digital ID. Checked in on social media? Guess what…? Yep,…
Harnessing Influencers for Habitat for Humanity's "Home is the Key" Campaign
Nearly 19 million U.S. households spend more than half their paychecks on housing costs, creating a burden that often requires families to make difficult choices between their housing and health care, ed…
Infectious Disease Detectives
Diseases don’t respect geographic borders. The global health community needs the ability to share information and quickly track outbreaks. IDseq takes in molecular data from labs and clinics and qu…
Join Time Scouts by 826LA
For over a decade, 826LA has provided time-themed creative writing and tutoring programs for students across Los Angeles. These programs generate their funding through the sale of time travel themed prod…
Kitten Bowl VII
Introduce W25-54 Kitten Bowl fans to the next installment of this special event and bring awareness to our corporate pet adoption initiative. Attract new viewers & animal/cat enthusiasts with social t…
LITTLE WOMEN Little Free Libraries
Created a unique “Read it Before You See It” campaign leading up to the highly-anticipated film release of Little Women and to honor Louisa May Alcott’s classic book. Sony Pictures encouraged reading in …
Life's Journeys
American Airlines does more than connect people from point A to B, we believe in travel’s ability to transform lives. This was evidenced by a groundbreaking 360 marketing campaign in collaboration with S…
Maybank #InspireGoodSG
Maybank, Malaysia's largest bank and Asia's leading banking institution, has been in Singapore since 1960. For reasons beyond Maybank's control, the Singapore public have had a jaundiced view of the bran…
Missed.Strokes
Over the past decade, there has been a 44% increase in the number of young Americans who have been hospitalized due to strokes, highlighting the fact that strokes often go undetected due to lack of aware…
NYC Care, UNLOCK Health Care Access with Dignity and Respect
NYC Care is a new health care access program by NYC Health and Hospitals that offer services at little or no cost to New Yorkers unable to afford or ineligible for health insurance. NYC Care is part of N…
Nad & Tad
Testicular cancer is the most common cancer in males ages 15-34, yet most guys this age aren’t aware of it, or of the importance of doing a monthly self-exam. Screenings are not part of an annual physica…
Nature Now
Our greatest ally in the fight against total climate collapse is right in front of us. It’s in the ground beneath our feet, the air we breathe, silently and relentlessly protecting us from ourselves.  …
Operation Ocean
1/ Advertiser :  Sea Shepherd is an association that defends and preserves marine flora and fauna. « Totally independent of the State, totally dependent on your donations ». 2/ Reminder of the brie…
Power Up Iowa at the Iowa State Fair
Power Up Iowa, an initiative of the American Wind Energy Association, is a statewide coalition of renewable energy supporters advocating for local, state and federal policies that bring wind energy inves…
PwC’s Humanoid Robot Inspires Students Around Tech
CODE-E -- PwC’s life-sized, humanoid robot -- is disrupting the way we teach students about technology. The robot travels around the country inspiring students to learn more about emerging innovations li…
RuPaul's #DragRacePride
The riots at The Stonewall Inn in New York City 50 years ago marked an act of rebellion by members of the LGBTQ+ community. That history, until recently, has diminished the leadership of trans, non-binar…
SKY'S THE LIMIT
In the year prior to 2019, Old Navy made a mark on International Women’s Day (IWD), creating an agenda-setting stunt by flower “empowering” all of the shero statues in New York City. In 2019, Old Navy se…
STOP
1 in 3 women have experienced some form of physical violence by an intimate partner. 1 in 5 women in the United States has been raped in their lifetime. Women around the world aged 15-44 are more a…
Save Our Moms
Save Our Moms was created to shine a light on the high maternal mortality rate in the U.S. and to provide a platform driving to actionable resources for mothers and those in their support networks. By an…
Sea Shepherd The Plastic Ocean PSA
At a time when mainstream brands are beginning to pay attention to the banning of single use plastic, content agency Alkemy X has been a force in driving conversation around the issue.   Last…
Secret x USWNT: Equal Work, Equal Sweat, Equal Pay
For more than 65 years, Secret Deodorant has been innovating to create the best possible odor and sweat protection for strong women. From the beginning, it has brought the functional product benefits to …
Special Olympics: We Choose To Rise
How many of you have watched the Olympic Games? I think most people would put their hand up to this, yet, how many have seen the Special Olympics? Special Olympics is a global movement, changing lives of…
Stop the execution of Rodney Reed
In July 2019, Innocence Project client Rodney Reed, who had been on death row since 1998 for a murder that evidence suggests he did not commit, was given November 20, 2019 as the day Texas would execute …
Teen Summer Challenge
Through the Teen Summer Challenge, Planet Fitness sought out to give all teens across the country a free summer gym membership by opening their doors to high school teenagers ages 15-18 to work out for f…
The Ash Globe
For the first time ever in Sydney, it snowed at Christmas...ash.  As it rained down on cities across the east coast and our skies were choked with apocalyptic smoke from raging bushfires, we looked to…
The Country Pub Project
Australians love Airbnb, and on various measures Australia is regarded as the most penetrated market globally for the brand. 30% of Australian adults have an Airbnb account. With 86% brand awareness, wor…
The Extraordinary Example- Big Brother, Big Sister LGBTQ Campaign
The client’s main goal for this campaign was to increase the number of male mentors who inquire about volunteer opportunities, and ultimately who become a menttor (Big). Big Brothers Big Sisters of Middl…
The Pledge for Paternity Leave
Since 2010, Dove Men+Care has been committed to expanding men’s opportunities to care by addressing stereotypes around masculinity, fatherhood and sports. In 2018, the brand began a transition from simpl…
The Story of the Logitech G Adaptive Gaming Kit
Logitech G believes that life is more fun when you play. Gaming is diverse, and play is universal. As a leading player in the gaming industry, Logitech G has the ability - and we think responsibility - t…
Together Planting a Forest
One Tree Planted is an environmental non-profit organisation focused on making it easy for individuals and businesses to donate funds towards global reforestation.  We partner with reforestation projects…
Turkcell - Spread The Smile
Turkcell is the leading mobile operator in Turkey with more than 35M customers serving them through different communications platforms designated for specific profiles, 1400 stores, mobile apps and digit…
Visa "Money Is Changing"
Visa’s mission is to be the best way to pay around the world, and there was a time when paying meant swiping a card. And those cards were physical objects that frequently had big Visa logos on them. T…
WE Teachers
OBJECTIVES: Since 2014, Walgreens and WE have partnered together to empower youth and communities in the U.S. and in Kenya. With this shared mission, WE and Walgreens in 2019 came together to launch a…
WWE Partners With The Leukemia & Lymphoma Society
By rallying the entire WWE Universe, WWE is helping to provide resources, strength and hope to those battling critical and life-threatening illnesses.    On October 3, 2019, WWE formally announced …
We Love You, Bahamas.
The Bahamas is home to some of the most beautiful beaches in the world. However, when Hurricane Dorian wreaked havoc across the islands of Abaco and Grand Bahama, their primary source of income was jeopa…
When Neurodiversity Works
“When Neurodiversity Works” is a documentary that follows four individuals with autism spectrum disorder (ASD) in their journey to find meaningful work and independence. They became part of IBM’s pilot p…
While Black with MK Asante
Growing up in America can look very different for kids based on their race. If you live in a homogenous community where your interaction with people is limited to others who look like you, your view of A…
You Can't Imagine the Reward
Most parents looking to adopt a child will usually opt for younger children as opposed to teenagers, fearing they’ll fail a child who has been failed in the past. This leads to lower adoption rates for t…
Zippo: Fight Fire With Fire
Fire is our oldest tool; one we’ve wielded for millennia to achieve incredible feats. Its power is great, but at times, difficult to control. Globally, fires destroy 4% of our forested land a year and a …
bubly Sparkling Water – 2019 #CheckYourCans Campaign
With the rise of healthier beverage options and category sales expected to increase 74% by 2023[1], bubly, the all-natural, fruit-flavored sparkling water, leveraged its growing popularity to raise aware…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.