5th Annual Shorty Social Good Awards Categories

Entries are now closed. Finalists will be announced in mid-October!

From the 12th Annual Shorty Awards Best Social Good Campaign

This category honors a brand or non-profit's excellence in running a social good campaign. Campaign objectives may include increasing awareness for a cause, inspiring action for a cause, crowd funding for a social good project and promoting philanthropic work.

Non-profits looking to submit their overall social media presence should enter Best in Non-Profit.

See previous winners and honorees here.

Finalists

finalist
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What's Love?
The Los Angeles LGBT Center wanted to raise awareness of their services to support families of LGBTQ+ youth on National Coming Out Day (October 11). Parents who need to hear our message are those struggling to accept their teen’s coming out. By demonstrating the impact a parent’s rejection has on their teen’s well-being, we proved that they have t…
finalist
#TeamTrees
What started as a reddit post quickly turned into a global environmental force, driven by the largest YouTube collaboration in history and a new generation of tree-planters. #TeamTrees began in May 2019 when a fan on reddit challenged 21-year-old YouTube star MrBeast to plant 20 million trees to celebrate reaching 20 million subscribers. At his…
finalist
#VaccinesWork
Vaccine hesitancy – the reluctance to vaccinate despite the availability of vaccines – has increasingly become a global pandemic. In fact, the World Health Organization ranked vaccine hesitancy as one of the top 10 health threats in the world for 2019. Clearly, vaccination is important, but rather than scare people into awareness, we wanted to cre…
finalist
Dodge the Bullet
The Coalition for Gun Control was founded in the wake of the Montreal Massacre in 1989, one of the deadliest mass shootings in Canadian history. The Coalition was formed to support strategies to reduce gun death, injury and crime, and make Canada safer.  Despite the Coalition’s work, Canada has experienced a staggering rise in gun violence and …
finalist
FIRST & Star Wars: Force for Change: Build My Droid Contest
In 2019, through the Star Wars: Force for Change philanthropic initiative, Lucasfilm and parent company The Walt Disney Company teamed-up with FIRST to provide inspiration and opportunity to the next generation of heroes, innovators, and storytellers, and equip youth with the skills they’ll need to create the futures they imagine. The Walt Disney …
finalist
audience
The Thrown Out Flag
The Rainbow Flag has been the symbol of pride for LGBTQ people everywhere. And it’s been embraced by the world with great fanfare. But not everyone is celebrating. 40% of homeless teens in the US who come out of the closet are thrown out onto the streets by their parents. Our charge was to communicate the real truth. That we’re not there yet wi…
finalist
Trojan Conecocktions
Pride Month is always a crowded space, but in 2019 it was particularly so because NYC was home to WorldPride on the 50th anniversary of the Stonewall Riots. Trojan, the most trusted name in protection for more than 100 years, wanted to show themselves as the protector of sexual health for all people. When considering how to activate in a way that …

Nominees

#KnowTheCost
In a world where we are often unaware of the amount of water it takes to make the things we love…Water scarcity isn’t just a far-off problem, it’s something that we all have a hand in and can do something about.  To generate awareness and action in support of clean water for all, we created #KnowTheCost.   
#MyWishForMoms Gives Voice to Postpartum Depression
The expectation is that becoming a new mom should feel like a golden moment – universally and without exception. That’s far from reality for more than 500,000 new moms who suffer from postpartum depression each year – the leading complication of childbirth. One in seven new moms suffer, virtually in silence, from this serious condition that for some can eve…
#OracleMoContest: Movember Campaign
Every day, 90 American men die by suicide, and 73 American men die from prostate cancer. Movember is a nonprofit organization that started the “Movember” movement, which involves growing a mustache in November to raise awareness of men’s health issues, such as anxiety, prostate cancer, testicular cancer, and men’s suicide. The organization is using proceeds…
#SolvingIt
Greta Thunberg. Kelvin Doe. Malala Yousafzai. Payal Jangid. Aya Chebbi. What do all these people have in common? They are young, they are hopeful, they are driven and they are #SolvingIt.  #SolvingIt is a weekly Instagram series that highlights young activists, artists, changemakers and innovators who are taking action in their communities, and global…
Amazon Future Engineer
The goal of Amazon Future Engineer is to reach kids like Leo, a brilliant teenager from an underserved community, with few resources to pursue his dream of working in computer science. We realized that STEM education, and the need to bring it to underserved communities, can feel intangible – even cold. Leo’s story got to the heart of the issue, introducing …
Bans Off My Body
Bans Off My Body is a body- and sex-positive campaign about claiming your body as your own — a rallying cry for autonomy and equality. It expresses what’s at stake in this moment when access to safe, legal abortion and other reproductive health care lie under assault.  We aimed to:  Elevate our position and brand against these negative and harmf…
Bare Existence
Polar Bears International works every day to fight climate change, raise awareness and impart an understanding of the global significance the Arctic has on the rest of the world. The chief scientist, Dr Steven Amstrup has dedicated his life’s work to the study of bears. With over 40 years in the field, he is one of the foremost voices calling for immediate …
Beauty Mark
Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and it’s negatively impacting everyone’s mental health. In fact, the American Medical Association has declared images in the media as a health issue.* That’s why CVS, a purpose-driven retailer, introduced an initiative focused on creating a better, healthier beauty…
Black Forest Love a Tree Day Campaign
For the Black Forest brand, the forest is a huge part of who we are. It’s in our name and at the root of our commitment to organic ingredients. But in a time when record-setting wildfires are threatening forest ecosystems around the world, we knew we had to step up to ensure that our forests will be here for future generations to enjoy.  So we decided to…
Bübl Fashion
There are two million Canadians who suffer from osteoporosis, but most people have no idea that they're at risk of having bones that are thin and porous. Those who suffer from osteoporosis are at increased risk of bone fracture, including hip fracture, which can lead to death. Our main objectives were to make Canadians more knowledgeable about osteoporosis …
Caring for our Neighbors
Food Lion is committed to helping our neighbors who struggle with food insecurity and we set out to tangibly demonstrate that committment by donating 500 MILLION meals within our communities. Through this campaign, we sought to celebrate the achievement of this goal - 18 months ahead of schedule - and remind everyone that our job is not done. Our neighbors …
Catalysts
In 2019, Stand Together partnered with Freethink to produce and publish Catalysts, an original series that would raise awareness of Stand Together funded initiatives and deliver measurable, positive perception shifts across key impact areas. We collaborated to create a robust slate of content that engaged audiences across multiple channels and brought vi…
Celebrating the Batman of Local Communities with DC and Boys & Girls Clubs of America
Batman stands as a symbol of courage, bravery and perseverance, protecting others in times of need. To honor Batman's 80th anniversary, DC joined forces with Boys & Girls Clubs of America in 2019 to shine a light on those who stand up for positive change – just like Batman. The objective of the partnership was to increase awareness of the positive community…
Closing the Crop Gap
Through the campaign, “Closing the Crop Gap,” we set out to raise awareness about gender inequality in Agriculture, an issue we've called "the Crop Gap." Our objective was to shine a light on this issue, highlight the importance of closing it, and create content that evokes an emotional connection with our audience. Our objective was to engage our audience …
Code & Response
Build momentum, create awareness and drive engagement for IBM's Code & Response movement (named after the film). Drive participation for Code & Response in 2020. Honor our brand heritage by continuing our progressive stand on building a smarter planet and focus on the shared success of business and society. We believe that we must do something now to…
DBS SPARKS MINI-SERIES: SEASON 2
SPARKS, an industry-first online mini-series, follows a group of young bankers navigating work and their personal lives. Inspired by true client stories, the mini-series depicts how these DBS bankers challenge the status quo and go above and beyond when solving unusual client challenges. Since its inception, SPARKS, with its 10 episodes, has garnered more t…
DOVE® Chocolate She’s In Business
Forty percent of the world’s cocoa is produced in Cote d’Ivoire in West Africa. As a leading chocolate company, DOVE® Chocolate is invested in the wellbeing of the community, ensuring cocoa farming is carried out in a socially and environmentally responsible manner. As part of its long-term commitment to the cocoa communities within their supply chain, M…
Days Inn: leveling the playing field
Travel baseball can brighten kids’ futures. But rising costs in this multi-billion dollar industry has created a widening gap between those who can and can’t afford to join teams. Families are required to pay on average $2,000+ to cover tournament fees, uniforms, equipment, coach’s fees and travel expenses. This alone makes it very difficult for the average…
Delta Air Lines: Face the Truth – Anti-Human Trafficking Campaign
Human trafficking is one of the fastest-growing crimes in the world, with an estimated 25 million victims. Airline passengers are in close contact with victims daily but are unaware because they are uneducated on the issue and don’t know what signs to look for. With Delta being a leader in the fight against human trafficking, and as a portion of Delta’s lar…
Disney & Wildlife Conservation Network: The Lion King Protect the Pride Campaign
Since Disney’s The Lion King was first released in theatres 25 years ago, Africa has lost half of all lions in the wild. So, as part of the efforts celebrating the release of the 2019 reimagining of the film, The Lion King, Disney announced a global conservation campaign to raise awareness and support the Wildlife Conservation Network’s (WCN) Lion Recovery …
EYEYAH! Nurturing a Generation of Creative Thinkers
In 2017, the World Economic Forum Future of Work reports cited Creativity as one of the top 3 skills for the future of work. Some of the tools of creativity such as lateral thinking and problem solving may appear as components of certain core subjects, but there isn’t a pure focus on it. In our research, we found that many teachers don’t consider themsel…
Etihad Airways Introduces: The Etihad Ramadan Fridge
During Ramadan, Muslims around the world uphold the tradition of sharing – sharing their homes, sharing their hospitality, sharing their food - with others. And in the UAE, this spirit of sharing has been exemplified by the ‘Ramadan Fridge.’ Every year now, hundreds of people across the UAE place a fridge outside their homes. Fully stocked with food and …
Foot Locker All For 1 Urban Garden Tour
To celebrate the drop of Nike’s all new line of Air Force 1 GORE-TEX shoes, Foot Locker and Nike wanted to create a community engagement campaign in Los Angeles to highlight the shoes’ outdoor, all-weather design. Instead of focusing on sales, both brands expressed interest in boosting brand equity and consumer connections with Black and Hispanic consumers.
Frosted Flakes Mission Tiger
In the summer of 2019, Kellogg's chose Nickelodeon as their primary media launch partner for Frosted Flakes' new initiative, Mission Tiger. To drive brand awareness and spread the message of Mission Tiger, Nickelodeon and Kellogg’s collaborated to develop strong creative that spoke directly to the target audience by featuring professional basketball play…
Give a Little Bit
Imagine that you suffered from a developmental disorder and as a result of communication struggles and difficulty with social interaction, you lived an isolated existence. This is the unfortunate reality for many of the 1 in 66 Canadian children and youth ages 5-17 diagnosed with autism. To assist those on the autism spectrum and their families to feel more…
Giving Tuesday Filter
To develop a creative way to tell the story of the brand’s mission and foundation in an engaging and entertaining way on a day where giving back matters: Giving Tuesday.
GoDaddy Made in America
Over half of the businesses in the United States are small businesses with five employees or less, and the number of entrepreneurs continues to grow. Of these small businesses, many run a lean operation and do not necessarily have the support to accelerate their careers.    In order to address this growing issue, GoDaddy, the company empowering everyd…
Good ID
Today, your digital identity is everywhere. Unlocked your phone using your fingerprint or facial scan? Digital ID. Logged into online banking? Digital ID. Checked in on social media? Guess what…? Yep, digital ID.  From e-passports to our online health records – every day, we’re using an array of different digital identities to travel, do business, acc…
Harnessing Influencers for Habitat for Humanity's "Home is the Key" Campaign
Nearly 19 million U.S. households spend more than half their paychecks on housing costs, creating a burden that often requires families to make difficult choices between their housing and health care, education or transportation. Habitat for Humanity International (Habitat) is one of the best-known organizations fighting this issue. While Habitat has high b…
Infectious Disease Detectives
Diseases don’t respect geographic borders. The global health community needs the ability to share information and quickly track outbreaks. IDseq takes in molecular data from labs and clinics and quickly processes the results to provide actionable information on the state of pathogens in the given set of samples. This allows scientists to make data-dri…
Join Time Scouts by 826LA
For over a decade, 826LA has provided time-themed creative writing and tutoring programs for students across Los Angeles. These programs generate their funding through the sale of time travel themed products and books sold at the Time Travel Mart, 826LA’s very real brick and mortar store. These programs run at no cost to students or teachers to participate.…
Kitten Bowl VII
Introduce W25-54 Kitten Bowl fans to the next installment of this special event and bring awareness to our corporate pet adoption initiative. Attract new viewers & animal/cat enthusiasts with social tactics that feature our signature over-the-top “cat/kitten” cuteness.
LITTLE WOMEN Little Free Libraries
Created a unique “Read it Before You See It” campaign leading up to the highly-anticipated film release of Little Women and to honor Louisa May Alcott’s classic book. Sony Pictures encouraged reading in communities across the world and promoted access to books for all through social media activations.
Life's Journeys
American Airlines does more than connect people from point A to B, we believe in travel’s ability to transform lives. This was evidenced by a groundbreaking 360 marketing campaign in collaboration with Stand Up To Cancer. The campaign spanned across six months, but the results will last a lifetime. We asked family and friends who have been affected by canc…
Maybank #InspireGoodSG
Maybank, Malaysia's largest bank and Asia's leading banking institution, has been in Singapore since 1960. For reasons beyond Maybank's control, the Singapore public have had a jaundiced view of the brand, resulting in low Brand Consideration. End 2018, only 4.8% were "brand-aware and would actively consider banking with Maybank". The Maybank's marketing te…
Missed.Strokes
Over the past decade, there has been a 44% increase in the number of young Americans who have been hospitalized due to strokes, highlighting the fact that strokes often go undetected due to lack of awareness around stroke symptoms. The objective and goal of this campaign was to increase awareness of missed strokes during National Stroke Awareness Month and …
NYC Care, UNLOCK Health Care Access with Dignity and Respect
NYC Care is a new health care access program by NYC Health and Hospitals that offer services at little or no cost to New Yorkers unable to afford or ineligible for health insurance. NYC Care is part of NYC's “Guaranteed Care” plan, the largest municipal initiative in the nation to ensure health care for every person in ou city regardless of immigration stat…
Nad & Tad
Testicular cancer is the most common cancer in males ages 15-34, yet most guys this age aren’t aware of it, or of the importance of doing a monthly self-exam. Screenings are not part of an annual physical, and even among doctors, the subject isn’t top of mind. With testicular cancer rates on the rise, it was time to have a ballsy conversation.
Nature Now
Our greatest ally in the fight against total climate collapse is right in front of us. It’s in the ground beneath our feet, the air we breathe, silently and relentlessly protecting us from ourselves.  But we are taking nature for granted and are barreling toward climate collapse.  #NatureNow is a rally cry: we have no time to waste. We must, worldwide, j…
Operation Ocean
1/ Advertiser :  Sea Shepherd is an association that defends and preserves marine flora and fauna. « Totally independent of the State, totally dependent on your donations ». 2/ Reminder of the brief :  The association cannot fight without equipment and human intervention. Every year, the association observes that donations are drastically decrea…
Power Up Iowa at the Iowa State Fair
Power Up Iowa, an initiative of the American Wind Energy Association, is a statewide coalition of renewable energy supporters advocating for local, state and federal policies that bring wind energy investment into Iowa. By educating, raising awareness, and participating in conversations with elected officials, Power Up Iowa makes the case for continued wind…
PwC’s Humanoid Robot Inspires Students Around Tech
CODE-E -- PwC’s life-sized, humanoid robot -- is disrupting the way we teach students about technology. The robot travels around the country inspiring students to learn more about emerging innovations like AI, VR, drones and robotics, even encouraging them to consider pursuing future careers in STEM. A key component of PwC’s Access Your Potential initiative…
RuPaul's #DragRacePride
The riots at The Stonewall Inn in New York City 50 years ago marked an act of rebellion by members of the LGBTQ+ community. That history, until recently, has diminished the leadership of trans, non-binary and drag queens in Stonewall's legacy. We wanted to elevate the Queens from RuPaul’s Drag Race and solidify the monumental importance of the show in Queer…
SKY'S THE LIMIT
In the year prior to 2019, Old Navy made a mark on International Women’s Day (IWD), creating an agenda-setting stunt by flower “empowering” all of the shero statues in New York City. In 2019, Old Navy set out to craft an even more headline-grabbing activation to authentically represent the brand’s commitment to gender equality. Old Navy’s goal was to use…
STOP
1 in 3 women have experienced some form of physical violence by an intimate partner. 1 in 5 women in the United States has been raped in their lifetime. Women around the world aged 15-44 are more at risk from rape and domestic violence than from cancer, car accidents, war and malaria. The poverty rate for women aged 18 to 64 is 13.4%, while the pov…
Save Our Moms
Save Our Moms was created to shine a light on the high maternal mortality rate in the U.S. and to provide a platform driving to actionable resources for mothers and those in their support networks. By analyzing the maternal mortality and motherhood space with organizing groups Black Mammas Matter and Every Mother Counts, we found that oftentimes the onus of…
Sea Shepherd The Plastic Ocean PSA
At a time when mainstream brands are beginning to pay attention to the banning of single use plastic, content agency Alkemy X has been a force in driving conversation around the issue.   Last spring, Alkemy X helped to produce a powerful PSA for Sea Shepherd, an environmental non-profit organization dedicated to protecting marine wildlife.…
Secret x USWNT: Equal Work, Equal Sweat, Equal Pay
For more than 65 years, Secret Deodorant has been innovating to create the best possible odor and sweat protection for strong women. From the beginning, it has brought the functional product benefits to life through advertising and communications that depicted women as confident and progressive. As time progressed, so too did Secret’s commitment to liter…
Special Olympics: We Choose To Rise
How many of you have watched the Olympic Games? I think most people would put their hand up to this, yet, how many have seen the Special Olympics? Special Olympics is a global movement, changing lives of people with intellectual disabilities. This is not just the Special Olympics, it’s anopportunity to make a change, whereby every person no matter their abi…
Stop the execution of Rodney Reed
In July 2019, Innocence Project client Rodney Reed, who had been on death row since 1998 for a murder that evidence suggests he did not commit, was given November 20, 2019 as the day Texas would execute him. Our goal was to humanize Rodney, a black man who has always maintained that he was wrongfully convicted of raping and murdering a white woman who he wa…
Teen Summer Challenge
Through the Teen Summer Challenge, Planet Fitness sought out to give all teens across the country a free summer gym membership by opening their doors to high school teenagers ages 15-18 to work out for free from May 15 - September 1 at any of its more than 1,800 locations in the United States and Canada. Planet Fitness aimed to boost awareness of the ini…
The Ash Globe
For the first time ever in Sydney, it snowed at Christmas...ash.  As it rained down on cities across the east coast and our skies were choked with apocalyptic smoke from raging bushfires, we looked to our leaders to do something..anything, but they refused to acknowledge the facts - actually they straight up denied them.  Yes, Australia has always had…
The Country Pub Project
Australians love Airbnb, and on various measures Australia is regarded as the most penetrated market globally for the brand. 30% of Australian adults have an Airbnb account. With 86% brand awareness, world-leading addressable market penetration, clear short-term rental regulations covering more than 70% of the population, Australia is a strong and important…
The Extraordinary Example- Big Brother, Big Sister LGBTQ Campaign
The client’s main goal for this campaign was to increase the number of male mentors who inquire about volunteer opportunities, and ultimately who become a menttor (Big). Big Brothers Big Sisters of Middle Tennessee recognized a strong need to extend their resources to the LGBTQ community.   
The Pledge for Paternity Leave
Since 2010, Dove Men+Care has been committed to expanding men’s opportunities to care by addressing stereotypes around masculinity, fatherhood and sports. In 2018, the brand began a transition from simply celebrating the caring role of men into driving action around an issue that inhibits men’s ability to care – paternity leave.   Through proprietary …
The Story of the Logitech G Adaptive Gaming Kit
Logitech G believes that life is more fun when you play. Gaming is diverse, and play is universal. As a leading player in the gaming industry, Logitech G has the ability - and we think responsibility - to help evolve and shape the gaming community to be more inclusive and diverse.    The Adaptive Gaming Kit is an example of our commitment to bring pla…
Together Planting a Forest
One Tree Planted is an environmental non-profit organisation focused on making it easy for individuals and businesses to donate funds towards global reforestation.  We partner with reforestation projects in North America, Latin America, Africa, and Asia to get trees planted in areas that have been devastated by fire, drought, and floods caused by climate ch…
Turkcell - Spread The Smile
Turkcell is the leading mobile operator in Turkey with more than 35M customers serving them through different communications platforms designated for specific profiles, 1400 stores, mobile apps and digital channels. Turkcell a company with the slogan ‘Connect to Life with Turkcell’ which means connecting people to people, things to people, life to people…
Visa "Money Is Changing"
Visa’s mission is to be the best way to pay around the world, and there was a time when paying meant swiping a card. And those cards were physical objects that frequently had big Visa logos on them. Then, more and more, we started typing our card numbers into websites. Eventually, we photographed it, loaded it into an app, approved the transaction with o…
WE Teachers
OBJECTIVES: Since 2014, Walgreens and WE have partnered together to empower youth and communities in the U.S. and in Kenya. With this shared mission, WE and Walgreens in 2019 came together to launch a program geared toward educators to support them by providing them with free tools and resources. The WE Teachers program also considered the many ways t…
WWE Partners With The Leukemia & Lymphoma Society
By rallying the entire WWE Universe, WWE is helping to provide resources, strength and hope to those battling critical and life-threatening illnesses.    On October 3, 2019, WWE formally announced a partnership with the Leukemia & Lymphoma Society (LLS), the world’s largest nonprofit fighting blood cancers, and WWE Superstar Roman Reigns in the fight …
We Love You, Bahamas.
The Bahamas is home to some of the most beautiful beaches in the world. However, when Hurricane Dorian wreaked havoc across the islands of Abaco and Grand Bahama, their primary source of income was jeopardized. The Bahamas relies on the tourism industry to maintain a sustainable community for its residents. With the destruction of many tourism resources, Ch…
When Neurodiversity Works
“When Neurodiversity Works” is a documentary that follows four individuals with autism spectrum disorder (ASD) in their journey to find meaningful work and independence. They became part of IBM’s pilot program to hire and train individuals with ASD in IBM’s application testing and quality offering. This film demonstrates the importance of neurodiversity in …
While Black with MK Asante
Growing up in America can look very different for kids based on their race. If you live in a homogenous community where your interaction with people is limited to others who look like you, your view of America’s youth becomes very one-dimensional. Our goal with making While Black with MK Asante is to bring to light what it’s like to grow up young and black …
You Can't Imagine the Reward
Most parents looking to adopt a child will usually opt for younger children as opposed to teenagers, fearing they’ll fail a child who has been failed in the past. This leads to lower adoption rates for teenagers, who wind up spending 50% more time in foster care than younger kids. The goal of this project was to change that perception and increase teen adop…
Zippo: Fight Fire With Fire
Fire is our oldest tool; one we’ve wielded for millennia to achieve incredible feats. Its power is great, but at times, difficult to control. Globally, fires destroy 4% of our forested land a year and a staggering 84% of those fires are caused by human hand. As a result of increased awareness around global issues, consumers have also grown to expect brands …
bubly Sparkling Water – 2019 #CheckYourCans Campaign
With the rise of healthier beverage options and category sales expected to increase 74% by 2023[1], bubly, the all-natural, fruit-flavored sparkling water, leveraged its growing popularity to raise awareness of a cause affecting everyone in some way: breast cancer. Having driven 57% of category growth in the first half of 2019[2], bubly had a powerful pl…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

finalists for the 5th annual shorty social good awards will be announced in mid-october!