ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

Join Time Scouts by 826LA

Entered in Social Good Campaign

About this entry

For over a decade, 826LA has provided time-themed creative writing and tutoring programs for students across Los Angeles. These programs generate their funding through the sale of time travel themed products and books sold at the Time Travel Mart, 826LA’s very real brick and mortar store. These programs run at no cost to students or teachers to participate. In 2019, we were tasked with building a launch campaign for Time Scouts, their newest after-school writing program. In order to successfully launch the campaign for students, we would need to generate funding through sales of the Time Scouts Handbook, an 80-page book filled with time travel tips and writing prompts.

Why does this entry deserve to win?

In the months leading up to the launch, we brought Time Scouts to life with a multimedia campaign focused on recruiting people to “Join Time Scouts.” We started by reimagining the Time Scout Handbook from exclusive store product to a crowd-funded Kickstarter campaign. This change was twofold, allowing 826LA to scale production worldwide and create a tiered rewards system that encouraged backers to buy at higher levels and donate additional books to students in LA. To build out the world of Time Scouts, we created gear worthy of the traversing it. Ranging from Time Scout coffee cups to physical time badges like Prehistoric Petcare and Extinction Preparedness, we not only created great incentives for the Kickstarter, but a series of products that could be sold at the Time Travel Marts. If you are going to create a fictitious Time Travel program, it better have its own website. We created an online portal where future Time Scouts could enlist, purchase gear, and even find ways to volunteer at 826LA locations. Finally, we built out a social campaign that inserted the Time Scouts Handbook into moments throughout history, complete with Time Scout and 826LA social channels.

Results

The Kickstarter was a massive success, shattering its funding goal in under ten days. By campaign end, it had raised five times the required amount to run Time Scouts. Even better, more than 500 additional books were donated through stretch goals, easily covering a free book for each child participating in the first Time Scout cadet class and officially making this the best timeline. The success of Time Scouts lives on beyond the campaign, galvanizing volunteers and sparking the imagination of students across Los Angeles. Additionally, stretch goal items became products that can still be purchased at 826LA stores, further raising money for the program. The effects of Time Scouts will echo as a blueprint for future projects and development across the 826 brands nationwide.

Media

Produced by

M&C Saatchi LA, 826LA

Links

Entry Credits