5th Annual Shorty Social Good Awards Categories

Entries are now closed. Finalists will be announced in mid-October!

From the 12th Annual Shorty Awards

Catalysts

Entered in Social Good Campaign

About this entry

In 2019, Stand Together partnered with Freethink to produce and publish Catalysts, an original series that would raise awareness of Stand Together funded initiatives and deliver measurable, positive perception shifts across key impact areas.

We collaborated to create a robust slate of content that engaged audiences across multiple channels and brought viewers to the frontlines of the fight against poverty.

Why does this entry deserve to win?

Freethink built a cross-platform strategy leveraging on site and social channels to start a movement in positive change and create a robust community of people who are ready to help make a difference. Tactics included:

13 Premium Documentary Videos

12 Companion Articles

1 custom show page on Facebook

1 custom show page on Freethink.com

Daily community management posts to Catalysts branded social channels

Distribution across Freethink.com, Facebook, Instagram, and Youtube.

 

Results

Freethink helped Stand Together build a community of over 50k followers on the Catalysts Facebook page.

We created 13 original 4-6 minute documentary style videos that garnered over 13M in total topline viewers, and delivered 2.2M completed views along with 200k+ likes, comments, and shares.

Through impact testing, Freethink videos also delivered an average of 22% positive sentiment shifts around key issues that were important to Stand Together such as reentry, breaking the cycle of childhood poverty, and homelessness.

This campaign served as proof that Stand Together funded initatives were making a difference, and inspired countless viewers to join the cause and help to bring positive change to their own communities.

Media

Video for Catalysts

Produced by

Freethink, Stand Together

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

finalists for the 5th annual shorty social good awards will be announced in mid-october!