ENTER THE 2021 SHORTY IMPACT AWARDS

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2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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From the 12th Annual Shorty Awards

Kitten Bowl VII

Entered in Social Good Campaign

About this entry

Introduce W25-54 Kitten Bowl fans to the next installment of this special event and bring awareness to our corporate pet adoption initiative.

Attract new viewers & animal/cat enthusiasts with social tactics that feature our signature over-the-top “cat/kitten” cuteness.

Why does this entry deserve to win?

Live-event support: Coverage of the live taping event Road to KB VII on Facebook, via Facebook Live, Twitter, Instagram/Stories and Snapchat. Custom Snapchat filter was created for this event.

Live Tweeting of the event- #KittenBowl Trended for over 6+ hours the day of the event.

Social Content: Capitalize on trending hashtags and content such as branded images, videos, gifs, memes, motion posters, countdown to Kitten Bowl posts to engage the audience.

Talent: We executed a Facebook Live with Beth Stern, Instagram Takeover to support her media tour in NY, coundown shout-outs with talent including Rashad Jennings, Boomer Esiason, Beth Stern and more.

Social Interactions:  Experiences such as 360 videos, cat center behind the scenes videos, thematic posts centered around pet adoption and cat care, a Digital Cat-lete Card Creator where fans can upload their own pet and share to friends, giveaways with Kitten Trading Cards did well with the audience. 

Influencers:  We worked with cat personalities such as Nala Cat and other cat influencers. Also, partnererd with lifestyle/women bloggers and influencers in our core audience who helped live tweet in addition to the blog coverage. Momspark organized a Twitter party prior to the premiere to incentivize fans to live-tweet and get #KittenBowl trending. 

Results

 
HALL’s premiere of “Kitten Bowl VII” was Sunday’s #2 Most Social non-sports program Special airing a new episode across cable (New Docs & Special Interests and New Special Programs only), generating 29,950 Social Media Interactions combined across Facebook, Instagram, and Twitter, beating key competition like FOOD’s “Girl Meets Farm.”
‚óŹ The 2020 Kitten Bowl VII garnered +17% more impressions than the 2019 Kitten Bowl VI (263.4M actual impressions).
 

Media

Video for Kitten Bowl VII

Produced by

Crown Media

Link

Entry Credits