Introduce W25-54 Kitten Bowl fans to the next installment of this special event and bring awareness to our corporate pet adoption initiative.
Attract new viewers & animal/cat enthusiasts with social tactics that feature our signature over-the-top “cat/kitten” cuteness.
Live-event support: Coverage of the live taping event Road to KB VII on Facebook, via Facebook Live, Twitter, Instagram/Stories and Snapchat. Custom Snapchat filter was created for this event.
Live Tweeting of the event- #KittenBowl Trended for over 6+ hours the day of the event.
Social Content: Capitalize on trending hashtags and content such as branded images, videos, gifs, memes, motion posters, countdown to Kitten Bowl posts to engage the audience.
Talent: We executed a Facebook Live with Beth Stern, Instagram Takeover to support her media tour in NY, coundown shout-outs with talent including Rashad Jennings, Boomer Esiason, Beth Stern and more.
Social Interactions: Experiences such as 360 videos, cat center behind the scenes videos, thematic posts centered around pet adoption and cat care, a Digital Cat-lete Card Creator where fans can upload their own pet and share to friends, giveaways with Kitten Trading Cards did well with the audience.
Influencers: We worked with cat personalities such as Nala Cat and other cat influencers. Also, partnererd with lifestyle/women bloggers and influencers in our core audience who helped live tweet in addition to the blog coverage. Momspark organized a Twitter party prior to the premiere to incentivize fans to live-tweet and get #KittenBowl trending.
HALL’s premiere of “Kitten Bowl VII” was Sunday’s #2 Most Social non-sports program Special airing a new episode across cable (New Docs & Special Interests and New Special Programs only), generating 29,950 Social Media Interactions combined across Facebook, Instagram, and Twitter, beating key competition like FOOD’s “Girl Meets Farm.”
● The 2020 Kitten Bowl VII garnered +17% more impressions than the 2019 Kitten Bowl VI (263.4M actual impressions).
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