ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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From the 12th Annual Shorty Awards

Bans Off My Body

Entered in Social Good Campaign

About this entry

Bans Off My Body is a body- and sex-positive campaign about claiming your body as your own — a rallying cry for autonomy and equality. It expresses what’s at stake in this moment when access to safe, legal abortion and other reproductive health care lie under assault. 

We aimed to: 

Why does this entry deserve to win?

We know that nearly 80% of voters want to protect Roe v. Wade and that there is no state in this country where making abortion illegal is popular. Yet politicians continue to attack abortion rights and severely limit access, specifically among Black and Latinx communities. An unprecedented number of extreme abortion bans are being enacted across the country — in states like Missouri, Alabama, Georgia, Ohio, Kentucky, Louisiana, and Mississippi — many of which don’t include exceptions for rape or incest, could jail doctors simply for providing care, and could allow the state to investigate women’s miscarriages. This is an attempt to ban abortion outright. 

Playing off the terms “hands off” and the abortion bans, we created the Bans Off My Body campaign. We sought to engage with current brand supporters and raise the alarm to the many Americans who believe abortion should be legal and accessible. This integrated campaign focused on publicizing the support for bodily autonomy and mobilizing people to protect abortion access.

We launched Bans Off My Body as a responsive campaign against the abortion bans that were sweeping the country in 2019. For launch we: 

We continued the campaign work with proactive manufactured media moments to keep our issue of abortion access front and center:

Results

Bans Off My Body allowed us to educate audiences about abortion bans and provide examples of how to get involved. We created a space for artists to engage on a topic they cared about, and made it clear to anti-abortion lawmakers that we will not sit silently as they threaten our rights.

Media

Video for Bans Off My Body

Produced by

Planned Parenthood Federation of America & Planned Parenthood Action Fund

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Entry Credits