Today, your digital identity is everywhere.
Unlocked your phone using your fingerprint or facial scan? Digital ID. Logged into online banking? Digital ID. Checked in on social media? Guess what…? Yep, digital ID.
From e-passports to our online health records – every day, we’re using an array of different digital identities to travel, do business, access services and stay connected.
But while we become increasingly reliant on these new identity systems – how do we know they are safe? Who is making sure they protect people’s personal information? What power do we have over our own digital identity as the user? And how do we make sure the world's most vulnerable people can safely prove who they are, and access crucial - often lifesaving - services like emergency food, healthcare, and education?
Our objective: to kick-start a global online dialogue that called for better digital identity – ID that prioritises security, respects privacy and gives users control. ID that works for everyone, everywhere.
Our challenge: to engage some very niche audiences, unpack some very complex topics and extend the discussion to new arenas.
Our goal: #GoodID – a movement bringing together leading thinkers, fresh perspectives and intelligent debate online to help voice what Good ID should look like, and ultimately shape the identity systems and services of businesses and governments around the world.
Unfold Stories and Caribou Digital worked with Omidyar Network to create a strategy that encouraged dialogue on #GoodID in as many regions and contexts as possible.
Based on insight and research with key stakeholders across the digital ID community, we built a compelling online movement that boosted and complemented real world workshops and panel discussions, and encouraged an inclusive, cross-sectoral debate.
At the centre was a high quality digital destination – www.good-id.org – which became a home for resources around Good ID. The site is now overflowing with expert material from the worlds of academia, government, business, and human and digital rights advocates.
Supporting the new website was a spectrum of creative digital content and channels that helped to stimulate discussion over the course of a year. These included:
We married this with a highly targeted paid campaign that focused on genuine engagement that would lead to real world impact – for example, fostering conversation between participants of our Twitter chat series that could affect policy decisions.
The complexity of the topic, diversity of niche audiences and global ambition of this project meant this was no ordinary digital communications drive. We believe this is a unique and highly successful campaign that smartly utilised the right channels and creative content to build a community that continues to grow.
Since the project began in January 2019, we’ve seen:
The results above show we’ve been successful in our original objective to kick-start a global dialogue on Good ID. But what about our ultimate goal – to help steer business and governments in the right direction?
A recent survey by FleishmanHillard showed that after learning more about the Good ID approach:
87% of business respondents felt Good ID was “very” or “extremely” important
77% of government respondents felt Good ID was “very” or “extremely” important
We believe that’s a good result for Good ID.
