ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards Best in Technology

Consumer electronics, telecommunication services and technology brands are eligible for this award. Objectives include product launches, encouraging brand loyalty, promotions and deals and thought leadership initiatives.

See previous winners and honorees here.

Finalists

finalist
gold
GoPro Finds Equal Parts Excitement + Education Are Secret to Success
To raise awareness and drive demand for GoPro’s newest cameras, the HERO8 Black and MAX, through social media with content that is equal parts inspirational, educational and in line with the adrenaline-inducing side of GoPro. Within the consumer electronics industry, brands struggle to inform customers on technical specs, speeds + feeds and produc…
finalist
gold
When Neurodiversity Works
“When Neurodiversity Works” is a documentary that follows four individuals with autism spectrum disorder (ASD) in their journey to find meaningful work and independence. They became part of IBM’s pilot program to hire and train individuals with ASD in IBM’s application testing and quality offering. This film demonstrates the importance of neurodiv…
finalist
silver
rFlight: Changing the Way the World Looks at the Sky
As TE Connectivity evolves and changes along with our engineer audience's needs, we challenge ourselves to make social media work harder by developing social content that appeals to a broad range of engineers, while also having the ability to drive action through highlighting specific technology products and solutions. We wanted to authentically s…
finalist
Code & Response
Build momentum, create awareness and drive engagement for IBM's Code & Response movement (named after the film). Drive participation for Code & Response in 2020. Honor our brand heritage by continuing our progressive stand on building a smarter planet and focus on the shared success of business and society. We believe that we must do someth…
finalist
Stories in Street View: Dancing through Paris
Street View is Google's premiere technology for 360 degree, interactive photography - an experience that gives everyone unparalleled access to the world.  In alignment with their brand values, the teams at Google have prioritized documenting the people and places critical to our physical and cultural history - from blind veterans making history ka…

Nominees

Acer Predator Universe (aka Predatorverse)
Vanquish Media Group embarked on a multi-phase campaign to bring Acer’s ‘Predator’ gaming line of products to life in a groundbreaking branded content universe. The challenge for Acer was reinvigorating the brand with a story-driven campaign that would engage and inspire gamers across mutliple countries, cultures, and languages. Set to premiere at Acer’s Gl…
Café OLED by LG and Ogilvy
After an incredibly successful CES in early 2019, LG Electronics wanted to continue creating awareness and driving sales for the 2019 line-up of LG OLED TVs while addressing both the ongoing confusion between LG’s OLED and Samsung’s QLED TV technology and the line-ups’ lag behind competitors in terms of consideration.   The team knew that the stronges…
Cisco: Wired For Wireless
This year alone, the world will connect more on the internet than the last 32 years combined. The world is going wireless, so businesses need to go wireless. That’s why Cisco decided to set them up for the future of the internet. With their brand-new 5G and Wi-Fi 6 about to launch in the US, Cisco had to appeal to two very different groups for buy-in: IT pr…
Cities Connected
In 2017, Insider Studios entered a partnership with Dell Technologies to spotlight technology that is transforming how business today gets done. In 2019, the program expanded beyond companies to look at how modern cities are deploying leading-edge technologies to become more effective and efficient.  “Cities Connected” had three primary goals: to help po…
Command Line Heroes
Open source software is changing the world—often quietly, behind the scenes. The first command line heroes created Linux, an open operating system that anyone could use and customize for themselves. Now, much of the infrastructure running the internet is developed in the open.  Command Line Heroes is an original podcast from Red Hat. In each episode, hos…
DTS Stream Studio
Since 1993, DTS  has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. DTS is a wholly owned subsidiary of Xperi Corporation (Nasdaq: XPER). The DTS Stre…
Darknet Diaries
The Darknet Diaries podcast brings to the light, true stories from the dark side of the internet. Stories from hackers or those who have been hacked. Because everyone is buzzing about hackers in society today, this show learns into the stories to interview the people responsible for some of the hacks we've seen in the news. So we can get an in depth and per…
Good ID
Today, your digital identity is everywhere. Unlocked your phone using your fingerprint or facial scan? Digital ID. Logged into online banking? Digital ID. Checked in on social media? Guess what…? Yep, digital ID.  From e-passports to our online health records – every day, we’re using an array of different digital identities to travel, do business, acc…
Google #teampixel Advocacy Program
Entry Title: #teampixel is a community of unique content creators who have generated over 37K pieces of UGC using the Google Pixel phone - all providing social validation that inspires others to switch. Objective: The Google Pixel phone is among the best smartphones in the market and is packed full of helpful features including its highly-rated camera…
HARMAN Advances Diversity in eSports through BroadcastHER Academy
The booming eSports industry has been steadily gaining momentum and is expected to reach $1.79 billion in revenue by 2022. And yet, while women’s influence within eSports and gaming is increasing, many still face challenges in what is still considered a male-dominated field. In fact, although nearly half of gamers in the U.S. are women, less than a quarter …
HP - Device as a Service (DaaS)
HP came to us with a request — outside of our UX-UI dedicated resource — to create an easy to use value calculator that would be both educational and drive sales of HP Device as a Service. This calculator needed to not only spell out the benefits of DaaS (cost-savings, increased employee productivity, reduced IT workload while optimizing IT spend, and stren…
OnePlus: Smooth Like Never Before
In early October 2019, OnePlus, a global mobile technology company, announced the launch of their latest OnePlus 7T series smartphones, which soon became available in the U.S. later that month.  The new 7T series feature a responsive 90Hz refresh rate Fluid Display with the latest HDR10+ technology, which enables a revolutionary fast and smooth display expe…
Spotify How It's Made: Anchor
You can't revolutionize the way humanity listens to music without a little help from the world's most talented tech professionals. So when Spotify wanted to attract highly-qualified candidates to join their team and celebrate the internal culture of working at one of the hottest companies in tech, they needed a content series that showed off their vast arra…
Visible Unlimited... Massages?
In an effort to drive awareness at both a national and local level simultaneously, Visible leveraged OOH, digital, and experiential tactics to design and execute a conversation worthy creative marketing campaign in Denver. In addition to increasing conversation around the campaign through earned media, user generated content, and social media, we also aimed…