12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Technology

Consumer electronics, telecommunication services and technology brands are eligible for this award. Objectives include product launches, encouraging brand loyalty, promotions and deals and thought leadership initiatives.

See previous winners and honorees here.

Finalists

finalist
Code & Response
Build momentum, create awareness and drive engagement for IBM's Code & Response movement (named after the film). Drive participation for Code & Response in 2020. Honor our brand heritage by continuing our progressive stand on building a smarter planet and focus on the shared success of business and society. We believe that we must do someth…
finalist
GoPro Finds Equal Parts Excitement + Education Are Secret to Success
To raise awareness and drive demand for GoPro’s newest cameras, the HERO8 Black and MAX, through social media with content that is equal parts inspirational, educational and in line with the adrenaline-inducing side of GoPro. Within the consumer electronics industry, brands struggle to inform customers on technical specs, speeds + feeds and produc…
finalist
She Can STEM
Today, women continue to be underrepresented in the Science-Technology-Engineering-Mathematics workforce, holding less than 30% of all STEM jobs. Research shows that young girls enjoy these subjects but as they get older, they start to feel that STEM isn’t for them based on outdated stereotypes.  She Can STEM inspires girls to stay in STEM by s…
finalist
Stories in Street View: Dancing through Paris
Street View is Google's premiere technology for 360 degree, interactive photography - an experience that gives everyone unparalleled access to the world.  In alignment with their brand values, the teams at Google have prioritized documenting the people and places critical to our physical and cultural history - from blind veterans making history ka…
finalist
When Neurodiversity Works
“When Neurodiversity Works” is a documentary that follows four individuals with autism spectrum disorder (ASD) in their journey to find meaningful work and independence. They became part of IBM’s pilot program to hire and train individuals with ASD in IBM’s application testing and quality offering. This film demonstrates the importance of neurodiv…
finalist
rFlight: Changing the Way the World Looks at the Sky
As TE Connectivity evolves and changes along with our engineer audience's needs, we challenge ourselves to make social media work harder by developing social content that appeals to a broad range of engineers, while also having the ability to drive action through highlighting specific technology products and solutions. We wanted to authentically s…

Nominees

Acer Predator Universe (aka Predatorverse)
Vanquish Media Group embarked on a multi-phase campaign to bring Acer’s ‘Predator’ gaming line of products to life in a groundbreaking branded content universe. The challenge for Acer was reinvigorating the brand with a story-driven campaign that would engage and inspire gamers across mutliple countries, cultures, and languages. Set to premiere at Acer’s Gl…
Café OLED by LG and Ogilvy
After an incredibly successful CES in early 2019, LG Electronics wanted to continue creating awareness and driving sales for the 2019 line-up of LG OLED TVs while addressing both the ongoing confusion between LG’s OLED and Samsung’s QLED TV technology and the line-ups’ lag behind competitors in terms of consideration.   The team knew that the stronges…
Cisco: Wired For Wireless
This year alone, the world will connect more on the internet than the last 32 years combined. The world is going wireless, so businesses need to go wireless. That’s why Cisco decided to set them up for the future of the internet. With their brand-new 5G and Wi-Fi 6 about to launch in the US, Cisco had to appeal to two very different groups for buy-in: IT pr…
Cities Connected
In 2017, Insider Studios entered a partnership with Dell Technologies to spotlight technology that is transforming how business today gets done. In 2019, the program expanded beyond companies to look at how modern cities are deploying leading-edge technologies to become more effective and efficient.  “Cities Connected” had three primary goals: to help po…
Command Line Heroes
Open source software is changing the world—often quietly, behind the scenes. The first command line heroes created Linux, an open operating system that anyone could use and customize for themselves. Now, much of the infrastructure running the internet is developed in the open.  Command Line Heroes is an original podcast from Red Hat. In each episode, hos…
DTS Stream Studio
Since 1993, DTS  has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. DTS is a wholly owned subsidiary of Xperi Corporation (Nasdaq: XPER). The DTS Stre…
Darknet Diaries
The Darknet Diaries podcast brings to the light, true stories from the dark side of the internet. Stories from hackers or those who have been hacked. Because everyone is buzzing about hackers in society today, this show learns into the stories to interview the people responsible for some of the hacks we've seen in the news. So we can get an in depth and per…
Good ID
Today, your digital identity is everywhere. Unlocked your phone using your fingerprint or facial scan? Digital ID. Logged into online banking? Digital ID. Checked in on social media? Guess what…? Yep, digital ID.  From e-passports to our online health records – every day, we’re using an array of different digital identities to travel, do business, acc…
Google #teampixel Advocacy Program
Entry Title: #teampixel is a community of unique content creators who have generated over 37K pieces of UGC using the Google Pixel phone - all providing social validation that inspires others to switch. Objective: The Google Pixel phone is among the best smartphones in the market and is packed full of helpful features including its highly-rated camera…
HARMAN Advances Diversity in eSports through BroadcastHER Academy
The booming eSports industry has been steadily gaining momentum and is expected to reach $1.79 billion in revenue by 2022. And yet, while women’s influence within eSports and gaming is increasing, many still face challenges in what is still considered a male-dominated field. In fact, although nearly half of gamers in the U.S. are women, less than a quarter …
HP - Device as a Service (DaaS)
HP came to us with a request — outside of our UX-UI dedicated resource — to create an easy to use value calculator that would be both educational and drive sales of HP Device as a Service. This calculator needed to not only spell out the benefits of DaaS (cost-savings, increased employee productivity, reduced IT workload while optimizing IT spend, and stren…
OnePlus: Smooth Like Never Before
In early October 2019, OnePlus, a global mobile technology company, announced the launch of their latest OnePlus 7T series smartphones, which soon became available in the U.S. later that month.  The new 7T series feature a responsive 90Hz refresh rate Fluid Display with the latest HDR10+ technology, which enables a revolutionary fast and smooth display expe…
Spotify How It's Made: Anchor
You can't revolutionize the way humanity listens to music without a little help from the world's most talented tech professionals. So when Spotify wanted to attract highly-qualified candidates to join their team and celebrate the internal culture of working at one of the hottest companies in tech, they needed a content series that showed off their vast arra…
Visible Unlimited... Massages?
In an effort to drive awareness at both a national and local level simultaneously, Visible leveraged OOH, digital, and experiential tactics to design and execute a conversation worthy creative marketing campaign in Denver. In addition to increasing conversation around the campaign through earned media, user generated content, and social media, we also aimed…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.